3. Second ad of the Gulf News campaign ... MAKES YOU THINK
1. " Indians have done a great job" by KR Nayar
This news came in the sport page(47) where the cricket takes the lions part nowadays.. perhaps that could be the hilarious side of it. It goes like this...
Georgetown, Guana: A curious volunter at the gare wanted to kwno if U was an indian. When I said yes, he profusedl thanked me for having helped build such a lovely stadium here..." Its a beautiful stadium. Then Indians have done a great job" he said,....
2. Last friday we mentioned about the survey focusing on Advertising content.. The recent controversy surrounded a perverted sexual ad by an internationl fashion house brought to the fore, once again., the question how far can you take the ware of publicity? There are no ready answers, but as the edges of morality get blurred further, the majority of our readers feel that there is a greater tolererance towards sexual display in the media. However, this doesnot necessarityl reflect the attitude of society. THese ads are created partly because of the popular notion that sexualisation sells..
(Q) Most advertising these days break moral codes
+ve The moral codes were broken years ago in advertisig, nowadays they do it more ften.. I fel it could be due to western influence such as the movies.. Such advertisinemtn are worrisome because children get easily incluence by these and at times they either are inspired to do the same, be it the actions or the manner of dress- everything gets affected.
+ve .. such ads also appeal to tenages, which is naother reason why we see more of them
+ ve ... true......but I don't think it will have any effect on educated people.
_ve .. no I think it is fine...dont' watch TV..
(Q) The sexual content is a reflection of today's social mores.
+ve ..to some extent. We see this ads becasue 'sex' sells and that is what society is moving towards..
+ve... nowadays society is more open to such ideas and such ads no longer have any shock value for he views... it only shows that society has become a lot more tolerant.
_ve ... I don't agree, that is definitly not the case in the UAE. This could be the case of other countries, it could refkect the social trend and thi nk the media is largely responsible for it.
(Q) Advertisers only care about winning the publicity war.
+ve .. I guess so. These days even we the consumers don't look so much at the product as much as we look for thwa't the offer and wheter it is worth buying. I think all ads look the same these days therefore the way i look at it is if it beefits me in anyway.
+ve.. brands have have a big role to play here.. egs: when you look at the cola wars, it is not the ad per se that is very differnt, as is the case with brad ambassadors, who make a differece.
_ve... they care about building their brands, not winning publicity..
(Q) Ads can be held culpable in acting as a trigger factor for sexual crimes
+ve.. yes..in some parts of the world.. they do get affected by it.. Some sort of censorship mihg help.
+ve .. yes.. these mediums tend to exaggerate things and therefore tempt viewers. I feel that to avoid such a scenario, where childrn are concerned, parents should control.
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This controversial survey has not brought serious opinions off public... or may be it just because why the advertising field glitters in the modern world.. It's an indirect communication.. every one is being hypnotised with its magic... so rational thinking won't come into effect.
Advertising
Caligraphy exhibition titled Emarati Dimensions In Sharjah
1.
Advertising:
1.
2. 2nd teaser, yesterday the letter M was highlighted.
Branding: I liked HSBC branding at their Dubai Media City branch. The building has been painted with the corporate grey colour and white. As you can see in the image shown above, the logo has been nicely placed on a splendid white back ground, which also helps the red unit to stand out as a different colour.
3.
Outdoor:
1. Pizza hut.. rich with its burning colours and contrasts. A friend of mine did the photography.
2.
1. ETA Star ad
2. Emirates Ad: Headline: Book your ticket anywhere, anytime. ( Silhouette of people, watching world clock-a differnt visual treatment)
3. Energy City, Qatar (I didn't understand the visual, but when I linked with their baseline, 'access the energy', I felt like being there) Good photography, weak concept
Headline: invest in the region's only energy business cluster.
4. Another teaser ad... would this be an automobile ad? (let's wait)
5. Headline: What do you do with 2,500 truckloads of construction waste per day?!!!
What is this ad for? I didn't understand.... Does it give any 'sign' of resolving the issue, other than just a 'sigh'...?
Outdoor:
Giordano: World without strangers
Different people...cool colours and and their blend gives the harmony... branding at its peak not only with the look which gives fresh feel everyday, but the spot as well. it's been located at Al Mulla in Dubai, where the traffic is bad thru out the day.
3. Radiant fluidity: pg-18 weekend review. by neena gopal.
James Palazhi, crafts attakalari- arena of dance. It's a fusion of karalipayattu, the martial art of southern Indian state of Kerala, classical forms such as Bharathanatyam and Kathakali and yoga.
Advertising:
2. Yesterday I mentioned about one nice creative done by noble advertising, congratulating Al Husaifa. But here in this ad today, I had to search for the brand name.
3. Awsome.. VW ads have always been an inspiration to me. I wish I had done it. Here in this ad they were succeded to convince the interior as well as the driving pleasure with a simple idea.
4. Sorry, I thought it's a Nivea Ad... Gurilla strategy?
5. I loved the headline: "Call attention without moving a finger" Its about diamond rings for men... concept is good.. but making everything big eventually diminished the beauty.. bigi typo, big logos..as if an outdoor file has been adapted for a magazine version. For a magazine the distance between human eyes and the (your)object in the open pagte, is hardly 30 cm. so why should you.. Here the balance is completely lost... 
6. Lulu ad in the midst of cricket fever..
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