1/31/2008

01february2008Friday (eyes... ON)

1/30/2008

31january2008Thursday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News - Khaleej Times

Get ready for the big chill in Dubai...

Advertising - United Arab Emirates



1. Al Ghurair City (KT Pg8 Half Pg) **

HD: Shop and win at Al Ghurair City
Win a dream vacation and a dream car

Copy: This DSF our dream prize steals the limelight
All roads lead to Al Ghurair City this Dubai Shopping Festival. Shop
for AED200 at any of the over 200 shops at Al Ghurair City and enter
the dream car- dream vacation raffle. If your dream comes true, you
could drive away in a top-of-the-line BMW X5 executive class, along
with a trip for two to an exotic African destination of your choice
for a wild safari. Enter the photography competition by submitting
your most memorable holiday pictures at the customer service desk. If
selected, you can win a trip to the same destination. What's more, you
can also enjoy exciting events and activities during DSF and make your
shopping experience even more pleasurable. For more information
call--- or visit www.alghuraircity.com

Baseline: The pleasure of shopping.



2. Rivoli (KT Pg9 Full Pg) **

HD: Evolving Love

Copy: Rivoli presents spur, an exclusive revolving diamond collection
of special edition Valentine rings designed to celebrate the special
feelings you share with your loved one. Bejeweled with exquisite
diamonds that move gracefully in a yellow, white or pink gold ring,
this unique Valentine ring priced at AED2500 makes an ideal gift on
this special day. Personalize your gift with a romantic inscription
and make this day the most memorable ever.

Baseline: In style. In store.



3. The One (KT Pg 15 Full Pg) ***

HD: Empty your mind and repeat slowly, "up to 70% off!"

Copy: Don't miss out on fantastic offers on selected items at THE One.
From Jan 24- Feb 24.

Baseline: Total home experience.



4. Joy Alukkas (KT Pg22 Half Pg) ***

HD: The world's favourite jeweler now at where the world comes to shop!

Copy: Joyalukkas opens its new showroom at the Lulu Hypermarket in
Karama on 31st January, 2008 at 11am. Step in and view our
breathtaking variety in gold and diamond jewellery at your
convenience.

Baseline: World's favourite jeweler.



5. Samsung DSF

6.

30january2008Wednesday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News - Khaleej Times

Dubai to build world's longest arched bridge...

Advertising- United Arab Emirates

1. Burjuman (KT Pg 22 Half Pg) ***

HD: Bag the best.

Copy: shop for the finest fashion labels this DSF and bag red-hot offers and rewards. Enjoy discounts up to 80%. Get the chance to drive home a luxurious BMW X5 and Z4. Also win Burjuman shopping vouchers worth AED 100,000 and other instant prizes.

2. Samsung (KT FPG)

HD: Imagine Freedom to choose

** Eyes were on this ad, only to check the reproduction... because I had done this ad.

3. Reef Mall (KT Pg 16 Half Pg) **

HD: Feel the magic

Copy: Turn shopping into gold. Enjoy enchanting magical events.
This DSF, you could win upto 3 kgs of gold for every DHS.100 you spend at Reef Mall. There’s also loads of live entertainment in store- world-class magic shows, fun acts and exciting daily magic workshops for the kids. Step into Reef Mall, for a truly magical experience.

4. Sobha (KT Pg8 Full Pg) **

HD: Presenting sobha sapphire at Business Bay.

Copy: Corporate excellence has a new address.

Sobha Sapphire has been designed for a different strata of professionals. Through its inspiring architecture, flawless engineering and iconic stature, Sobha Sapphire epitomizes perfection. The exclusive offices are designed with optimum space management and ultra-modern features that enhance efficiency and productivity. Sobha Sapphire: an address par excellence.
Baseline: Passion at work.
5. Mazda CX-9 (KT Pg 28 Half Pg) **

HD: Leadership in style.

Copy: The all-new Mazda CX-9 leads the pack and heralds a bold new stylish motoring experience. A powerful 273BHP, 3.7L V6 engine, 4-wheel independent suspension system, iconic styling and spacious three-row 7-passenger seating, lets you experience a dynamic new realm of ‘zoom zoom’ . Go ahead and lead the way, in style.
6. Sun and Sand Sports - Campaign 2nd ad (KTPg 30 Full Pg) **
HD: Sale up to 70%

Copy: Enjoy huge discounts on your favourite brands from Jan 24th to Feb24th, 2008.

7. Emirates (KT Qpage34)***

HD: Good news travel fast.

Copy: Fly to London from AED 2070

Outdoor
1. Location: Al Khail Road, Dubai

2. Second ad on lamp post ( first was shown in this blog, shot at the same location before. please check last month's posts)

1/29/2008

29january2008Tuesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

1. Sharaf DG (KT Pg2 QPg) **

HD: Locate whatever your heart desires.

Copy: Introducing Garmin Nuvi 200 pink
GPS designed exclusively for ladies.
Introducing Garmin Nuvi 200. Pink and pretty, just for you. Locate
every destination with ease. Just snap it on your dashboard and go.
Or, carry it with a matching case easily in your handbag. You'll never
lose your way again. Arrive in style with Garmin Nuvi 200.

Baseline: Yes, your electronics destination.

2. Falcon (KT Pg19 Full Pg) *

HD: Find your place at Ireis 2008

Copy: Discover a world of wonders, leisure, business, cuisine,
entertainment and shopping… all within one city. Explore a world of
possibilities designed to last a lifetime. Falconcity offers the
height of urban living where your workplace could be only a few
minutes from your home could be a world famous landmark among many
other astonishing sights.

Baseline: The world in a city.

* After a short while, the campaign started again
3a. HSBC (KT Pg 31)
HD: Mr. Singh and his HSBC card found the ring his wife always wanted.
Copy: And what will you and your HSBC card find this DSF?
Global citizens can make the most of the Dubai Shopping Festival with
their HSBC cards. For instance, you can buy your favorite jewelery at
Damas and get 0% interest for upto 6 months. HSBC Credit Cards. Your
Global Passport.

Baseline: The world's local bank.
3b) HD: Jane and her HSBC card found a TV that makes her home movies look
like Hollywood Blockbusters.
3c).
HD: What will you and your HSBC card find this DSF?
Copy: During the Dubai Shopping Festival, HSBC offers the following
interest free re payment deals that you can take advantage of with
your HSBC card.
signing
4. KM Trading (KT Pg25 Full Pg) *
HD: Shopping feast at all our outlets!
Copy: … all that you need…it's truly a feast.
Baseline: Symbol of confidence.

* Very poor


6. Samsung (details will be posted soon)

Advertising - International portfolio


Advertising Agency: TBWA\RAAD, Dubai, UAE
Published: December 2007

How some creative heads reacted...
(a). Would take a while to figure out its "pause" cause it looks like so many other things, without the headline.

(b). love the idea.
think it would have been stronger if there was a way of showing the pack without the usual bottom right hand corner shot.
could it have been shot in a way so it was all in one, a slight angle? i dont know... thats the only thing that weakens it for me though.

(c). Cool. Just for the visual, I think the fingers didn't need to go that deep. Good ad, love the idea.

(d). A little forced, who dips their fingers into a can like that? My guess is only the Art Director...
--
brandon

(e). without the word "pause", the general public would never get this.

(f)
the nivea ad - superb in its simplicity. talking to right target audience and making no frowns about it [literally]

Have your say... mail to shajizone@gmail.com

1/27/2008

28january2008Monday (eyes.... ON)

Eyes were on the clock at 06:02


News- Khaleej Times

HD: UAE, Microsoft in historic partnership- Landmark initiative to promote knowledge in Arab World

Dubai: Microsoft Corporation joined hands with the Dubai Cares charity programme and the Mohammed bin Rashid Al Maktoum Foundation yesterday to spread the latest knowledge technology for education and research purposes in the Arab world.

Sports - Khaleej Times



Advertising - United Arab Emirates




1. Emaar Healthcare.(KT dps page-2&3) ***

HD: a new beginning for healthcare

Copy: Welcome to Emaar Healthcare.
The excellence of the best dorctors, the precision of the best technology and the comfort of the best facilites go hand-in-hand with our commitment to you, your family and your life. Welcome to a healthier future.

Please visit us at Arab Health 2008 in the Dubai International Convention & Exhibition Center, Zabeel Hall stand Y10 from 28th - Janurary 2008.

2nd Page: Mohammed Bin Rashid Al Maktoum Academic Medical Center

Delivering the future of healthcare

The mohammed Bin Rashid Al Maktoum Academic Medical Center is a valuable community asset that aims to improve the health status of families in Dubai and the region. It is a catalyst for healthcare advancements and a contributor to an expanded healthcare workforce. Its four components address the very important mission of advanced clinical care, education, and medical research.

Baseline: Because life is precious.




2. Dragon Mart Complex (KT Qpage 20) *

HD: Spend & Win

Copy: Shop at Dragon MArt. Win Exciting Gifts and Fly to China.

For every purchase of AED 300 from Dragon Mart, get a chance to win an exciting trip to China for a family of four. Two lucky people will also win a rugged Dune Buggie every week during the promotion period. Besides the prizes, you can experience authentic Chinese shopping at Dragon Mart. Dont miss the excitement of the Spend & Win from Jan 27th to Feb 24th.

* The ad lacks the visual appeal to make people spend... very weak.

27january2008Sunday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be pasted soon...

Advertising - United Arab Emirates

1. Toshiba (KT,Fpg-29)**
Visual: Bomb squad with a laptop.
HD: Price. Epidemic>>>
Copy: Caution: Spending behaviour may be modified

toshiba Fever is sweeping the nation with a virulent strain o exceptional value and competitive pricing. Top technical experts predict the outbreak will soon spread to all major consumer electronic outlets which have already been put on 'maximum' alert. They've identified a AED100,000 grand prize draw and the chance to win the value of the purchased notebooks back as a major contributing factor to Toshiba Fever's potency. A spokesman confiremed the most affected groups are purchasers of Toshiba notebooks ad featured Tegza TVs.

For more information log on to the emergency website: www.toshibafever.com

Baseline: Leading innovation

Advertising - International

HD: You can't wash your soul without getting wet. Summer at Beach Park. Because we're made of water.

HD: You're 70% made of water. And some swim suit.
Summer at Beach Park. Because we're made of water.
HD: Have you ever noticed that the sound of running water is a good therapy?
Summer at Beach Park. Because we're made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007


See how some creative heads reacted...

1a) The visuals are badly done, or so awkward that they are not pleasant on the eye. The copy is very awkward and clumsy aswell. Lets not mistake technical mediocrity with good print advertising. Just because it's from Brazil doesn't automatically make it good.
1b). Looks like a lot of hard work on an average idea.

2a)The idea of the visual is cool, but the copy is not strong enough.
2b). The visual is great. But the idea is not that good.

3a). Yuck. Its bizarre...
3b). it's probably bad translation. that being said, it's still just a lot of fancy retouching.

Have your say... shajizone@gmail.com

26january2008Saturday (eyes.... ON)

Eyes were on the clock at 06:15
Details will be pasted soon...

Advertising - United Arab Emirates

HD: Except for the invisible stealth-mode feature, it's got everything else.
HD: Except for the auto dog walking feature, it's got everything else.
HD: Except for the hovercraft deployment feature, it's got everything else.

Nissan Pathfinder
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar / Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta / Copywriters: Sandeep Fernandes, Sakib Afridi / Photographer: Kundan Raut
Published: January 2008

See how some creative heads reacted...

a). I like these.
. So for the invisibility I better get the Aston Martin Vanquish right?
2a) Unlike the hovercraft pathfinder ad, this (dog ad above) one is quite humorous. The same comment: targeted to traveler who wants everything but impossible.
2b). Dude. Bad idea!! Tie your dog to your car?! That's almost animal abuse. Not something you would want to run publicly. People would actually try that! Noooooo. Please. :( Nice at trying 'the other features', but I'm sure there are others you can pull out of your hat.
3a). good. it reminds me back to future
3b). As if there's only one way to work around a product? Such a lame and narrow-minded comment... The fact they deny having this feature makes this ad way better than the mentioned H3 tv ads... they show you something as if it's possible which off course isn't...
3c). good idea, but may be more effective if you add some exhausting effect.


25january2007friday (eyes... ON)

Eyes were on the clock at 07:12
Details will be pasted soon...

Advertising - United Arab Emirates



We might not all believe in reincarnation, but we do believe in recycling.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Ramzy Haddad / Art Director: Farah Faour / Copywriter: Charlotte Danby
Published: January 2008


See how some creative heads reacted...

a). niceeeeeeee.
b). Maybe they should have it printed the dialog box and message on all Y&R stationary rather than making an ad out of it.
c). very nice.
d). Good to know that Y&R are recycling.

1/24/2008

24january2008Thursday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - International




Headline: Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini


See how some creative heads reacted...

a) A little too forced. And not very original as well. But what do I know? I'm just a guy with an internet connection and a little too much time. I wonder what I'd have done if this brief came to me.

b) The photoshop work is great and the idea works well too. The whole thing is a bit weird, but that's not a problem for me.

c) really boring. nice retouching however.

1/23/2008

23january2008Wednesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

Outdoor




Noor Islamic Bank branding, on-board.
Spoted this morning through my car window, near Knowledge Village, Dubai, at 09:25. Helicopter has been encircled in the photograph

Press - Khaleej Times

1. Sun and Sand Sports (KT Sports Pg53 QPg) ***

2. Barjeel Mutual Funds. (KT Pg 34 Half Pg) ***

HD: Shift from conventional investing

3. Teaser ad (KT Pg 33 Qr Pg) **

HD: Launching tomorrow. Acres of innocence.

** It seems the last teaser ad off the campaign.. let's wait for tomorrow.
4. Al Futtaim Motors (KT Pg18 Half Pg) *

HD: The Aurion V6. Now with added peace of mind.

Copy: Derived from a fusion of ancient Latin and Greek, Aurion means
the 'first light', and the arrival of the new Toyota Aurion V6 marks a
new dawn in performance luxury motoring. An irresistible combination
of responsive power, driving performance and refined luxury, which
will make those long journeys even more of a pleasure for you and your
passengers. Test-drive the award-winning new Toyota Aurion V6 today at
your nearest Al-Futtaim Motors Showroom.

Baseline: We care, and it shows.
3. RAK Properties (KT Pg20 Half Pg) *

HD: Where home meets holiday.

Copy: Come home to your own luxurious waterfront vacation-style home
at Mina Al Arab, on the Ras Al Khaima coast. These premium residences
and resorts will envelop you in a world of incredible views,
spectacular sunsets, modern conveniences and extensive amenities all
nestled within a stunning vacation-like destination. Discover the joys
of coming home to this unique vacation lifestyle, 365 days a year at
Mina Al Arab. Book your vacation home today.

4. Nikai (KT Pg31 Half Pg) **

HD: Upgrade. Upgrade. Upgrade!

Baseline: Mr. Reliable
5. DSF (KT Pg7 Half Pg) **

HD: Enjoy a bouquet of sparkling festivities this DSF.

Copy: Fireworks festival, brought to you by Al Zarooni Group. Official
Launch on January 25th.

Fireworks are a hallmark of every DSF edition and this year, the Dubai
Creekside will light up with themed fireworks shows through every
weekend. Watch Dubai's night sky illuminate as spectacular colours,
breathtaking effects and innovative pyrotechnic designs ensure a truly
dazzling DSF2008. Don't miss the official launch on January 25th and
be sure to get to a vantage point at the Dubai Festival City, to
witness the best fireworks of them all.

Baseline: One world. One family. One festival.

1/22/2008

22january2008Tuesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

News - Khaleej Times


Abu Dhabi to invest $15b (KT Pg1)
The government of Abu Dhabi has announced that it would invest a total
of $15 billion in alternative energy projects.
"through our masdar initiative, Abu Dhabi will continue to play its
part. To underscore our commitment to this mission, I'm pleased to
announce that Abu Dhabi will invest a total of $15 billion in
alternative energy projects. This will be part of phase one", General
Shaikh Mohammed said.

Advertising - United Arab Emirates

Press:


1. European Business Center
JD: The European business center. We know you're here to work, but
where's the harm in a little shopping or fine dining?
Copy: The great thing about the European Business Center in Dubai is
that it's also a great place to relax. The'on-your-doorstep' shops and
cafes are just one of the unique built-in efficiencies we've
incorporated into this state-of-the-art business center. Others
include the highest European standard finishes, fully operational
fitted-out offices and the latest solar powered water heating system.
We even offer comprehensive start-up and operational support covering
everything from visa applications to legal transactions. We have left
nothing to chance in developing a business center designed to make
your business as efficient as possible. But then, that's the kind of
people we are.
Baseline: Efficiency at work.

Outdoor
Noor Islamic Bank
Location: Sharjah King Faizal Road


Advertising - International


Advertising Agency: Lg2, Quebec, Canada
Art Director: Jack Latulippe / Illustrator: Marc Rivest / Photographer: In house
Released: November 2007


See how some creative heads reacted...
a). Great stuff here.
b). -Tung --good idea is enemy of great idea
c). Easy to get. So damn obvious. To me, those are usually the best ads