2/18/2008

18february2008Monday (eyes... ON)


Advertising - United Arab Emirates


1.ADNEC (KT Pg8 Full Pg)

HD: One year on and one million visitors later.
Copy; In Abu Dhabi we make our own history.
The Abu Dhabi National Exhibition Centre for business one year ago- on
February 18th 2007, with the promise of exhibition excellence in the
UAE capital city. Many high profile events have been staged at ADNEC
over the last year across a huge range of sectors. These events have
attracted one million people to ADNEC.
In Abu Dhabi, we keep our promises, and make history in the process.

2. Deyaar (KT Pg17 Full Pg)

HD: Is this really the pool that looked so fabulous in the sales brochure?
World- class facilities, as promised in the brochure, often don't
materialize in real life. At Deyaar we are honest about what we will
provide . when we set expectations, we meet them.
Baseline: Defining space.

3. DEWA(KT Pg32 QPg)

HD: Your decision
Copy: In line with our continuous efforts to ensure the preservation
of our natural resources and environment, Dubai Electricity and Water
Authority urges the community to take part in "Your decision"
campaign. The campaign aims at raising
The awareness of the community to curb the excessive consumption of
electricity and water in Dubai.
The first step will be the calculation of consumption based on the
internationally known "slab system" which will aid in conserving our
resources. The community will also witness interactive conservation
campaigns, where best practices and solutions will be presented in the
fields of conservation and community service.
Let us go forward, hand in hand to keep pace with the development of
urban lifestyle in Dubai.

4. Adidas (KT Pg72 Full Pg)

HD: Don't visualize beating the keeper, visualize destroying the keeper.

2/16/2008

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Advertising - United Arab Emirates

1. Tudor (KT Pg 6QPg)

HD: Be anything but obvious.
Copy: Chronographer
Self-winding mechanical movement. Satin-finished engraved tachometric
bezel. Sapphire crystal, screw-down crown. Waterproof to 150m. steel
case 41mm .

2.Al Qudra Holding(KT Pg15 Full Pg)

HD: The power of leading.
Copy: Al Qudra Holding is an Abu Dhabi based investment company owning
subsidiaries in Real Estate, Industrial, Transportation,
Utilities/Infrastructure and Strategic Investments. As the region
grows, Al Qudra Holding aims to play a leading role in the quest for
excellence. Our diverse group of companies and our pioneering spirit
underpin our success story…because we reach out towards the future, we
are always a step head.

3. Harbour Residences (KT Pg20,21)

HD: Aplace that allows you to reveal in the rewards of your success.
Copy: The ultimate in serviced duplex apartments at Dubai Marina:
experience a lifestyle like no other. Bask in a stunning mix of
tranquility and fun, elegance and style. The Harbour Residences offers
you a lifestyle that is cocooned in comfort, luxury and pleasure, and
yet allows you the freedom to live to the fullest.

4. Tameer (KT Pg 28,29 )

HD: It takes 10 tons of ore…
Copy: A rare opportunity at one of the most exclusive towers in Business Bay.
Platinum Towers- A true icon of architectural design and technological
acievement, offers you spacious corporate offices in a stree free
environment that will allow your business to thrive.
With exceptional facilities and amenities along with the efficient,
ergonomic design of the offices, Platinum Towers is an ideal place to
work.
Baseline: The art of Building

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15february2008Friday (eyes... ON)

2/13/2008

13february2008Wednesday (eyes... ON)

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Advertising - United Arab Emirates

1. Nakheel (KT Pg 5 Full Pg)
HD: Dubai Promenade
Copy: Centre yourself
From the visionary company that created The Palm and The World, now
comes an incomparable vision of splendor and tranquility. Nakheel
invites you to experience Dubai Promenade, a magnificent exclusive
urban waterfront community where exquisite residences, world- class
amenities, uninterrupted water views on three sides and iconic
landmarks come together to create a place of sublime living and a
place to be centered.

2. Dheeraj & East Coast LLC (KT Pg 9 Full Pg)
HD: Build an extraordinary life at culture village.
Copy: Meticulously designed to give residents a strong sense of
tranquility that is inspired by their surroundings, Cascade Manor
offers individuals and families alike a diverse selection of living
styles that incorporate the finest modernity and old world charm. Here
you are assured a lifestyle in the luxury of superbly conceived
spaces, with the benefit of living in a truly integrated community.

3. National Bank of Abu Dhabi (KT Pg 28,29)
HD: Forty years young
Copy: 1968- 2008, the legacy leads on.
Since its inception, NBAD has contributed to the development of the
financial sector by introducing market-focused and dynamic plans.
Today our financial partners no longer analyze us as an organization
that only boosts economic growth, but also as an enterprising
powerhouse that provides a diverse range of innovative products and
services.
This quest for excellence has kept us young and deepened our wisdom by
forty years.
Baseline: The Number One Bank.

4. Samsung (KT Pg 38 Half Pg)
HD: Imagine speed and simplicity that inspire.
Copy: Introducing the irresistible new camcorder collection from
Samsung. The HMX10 records in ultra-smooth 50fps HD progressive video
for memories that rival reality. The MX10 is the ultimate go-anywhere
camcorder in your choice of two fashionable colors. Both have flash
memory for silent, shock-resistant and instant recording. Swivel
handgrips for ergonomic high and low angle shooting. In camera editing
to save time and storage space. Plus many other features to make your
memories even more memorable. With new flash memory camcorders from
Samsung

2/12/2008

12february2008Tuesday (eyes... ON)

Advertising - United Arab Emirates


1. Nakheel Waterfront (KT & GN Newspaper jacket)
2.
3.
4.
5.

How ads loose impact when positioned them wrongly.

2/11/2008

11february2008Monday (eyes... ON)

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Advertising- United Arab Emirates





2/08/2008

08february2008Thursday (eyes... ON)

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Details will be posted soon...

07february2008Thursday (eyes... ON)

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Advertising - International

HD:

Make all my ambitions turn into precision.
HD: This hit will be with me for ever.
Advertising Agency: 1861United, Milan, Italy.
Art Directors: Federico Pepe, Micol Talso / Copywriters: Stefania Siani, Luca Beato / Photographer: Lorenzo Vitturi

2/05/2008

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Advertising - United Arab Emirates
1. Dubai First (KT Pg5 Half Pg)
HD: Free entry to water parks is a washout.
Copy: Get up to 4% cash back instead of impractical benefits.
Tired of free entrance to water parks at night, that too during the chilly winter moments? Refresh yourself with Dubai First Master Card, the card that gives you maximum cash back. It also comes with the latest Pay Pass technology, which means a simple tap of the card is all you need for quick and convenient transactions. Forget impractical benefits, get Dubai First MasterCard. Minimum fuss, maximum cashback.
Baseline: You’re always first.

2/04/2008

04february2008Monday (eyes... ON)

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News - Khaleej Times

1. (KT CT Pg2)

You CAN do it!

From deserts to oceans to ice caps- the ill effects of environmrntal
damage is there for everyone to see. Whether it is in extreme weather
conditions or depleting forest reserves, we are all familiar with the
ways in which nature has been overburdened through human activity.
To show their level of commitment towards the protection and
development of the environment, UAE celebrates Feb4 as Environment
Day- to highlight the problems faced by the world today and encourage
all to do their bit to reverse- even if it is in a small measure- the
damage already done.


2.(KT CT Pg3)

My personal philosophy is a strong belief in community.

Dubai- based K. Kumar, winner of this year's Pravasi Bharathiya
Award, talks about the issues facing the Indian expatriate community
in UAE and how he hopes to change things for the better.
K.Kumar who has been in Dubai for the past 35 years is an active
member of the Indian Community Welfare Committee.

Advertising - United Arab Emirates

1. Samsung (KT Pg2 Full Pg) **

HD: Imagine expressing your emotions perfectly.

Copy: Get far closer to your emotions with the new Samsung G800. With
3x optical inner zoom, 5 mega pixels cameraand Xenon flash, memories
are made of this. For a full list of advanced camera functions visit
www.samsungmobile.com
2. Indigo Properties (KT Pg 27 Full Pg) **

HD: Excellence, delivered.

Copy: Excellence. At Indigo, it's not just a corporate philosophy,
it's also a journey. Today we are proud to be at this journey's end
with Indigo Tower. The mixed-use landmark in Jumeirah Lake Towers, on
Sheikh Zayed Road, is now ready to move in.
Indigo, delivering excellence, time and again, and the journey continues…
Baseline: Developing excellence.
3. Dubai Outlet Mall (KT Pg 41 )

HD: Have we left a zero off our prices?

Copy: There's an exciting new value shopping mall in Dubai- Dubai
Outlet Mall, the region's first outlet mall, with all your favourite
genuine premium and top fashion brands, with at least 30% or more off
regular prices elsewhere! Head down route66, the Dubai- Al Ain Road,
just 20 minutes drive from the World Trade Centre, open 7 days a week.
You can buy more, save more and satisfy your passion for fashion!



4. Joyalukkas )KT Pg39 Full Pg) **

HD: Cupid's arrow. Fashionably twisted.

Copy: Diamond may be a girl's best friend, but when it is from the Be
Mine Collection by Joyalukkas, that friendship turns into love! This
Valentine's, choose from these pendents from the Be Mine romantic
diamond jewellery collection starting from AED350/-


5. Al Fara'a Properties. (KT Pg24,25 Double Spread)

HD: The wonder of the mulberry tree has mesmerized one and all.
Initiated a golden tradition. Inspired the world.
And, inspired us, to build you the finest…

Copy: Weaving luxury into everyday living!

Vincent Vangogh rendered one of his personal favourite on canvas…'The
Mulberry Tree'. William Shakespeare planted the Mulberry Tree in his
garden. The Royal Buckhingham Palace boasts of a singular Mulberry
Tree that many come to view. Mulberry Tree leaves bring us royalty in
fashion…Silk.
Come, now live this inspiration…
Mulberry Mansions is luxurious and weaves in beauty into everyday
living. Live in stately and luxurious mansions and take living to a
glorious high. Enjoy carefully palnned layouts and luxurious
amenities. Savour the beauty of terracotta, the antique royalty of
wrought iron, the play of light with skylights at the roof top! And,
the list is endless. Live a life of luxury in the realms of a golden
tradition. Mulberry Mansions, now yours to come home to.
6. Lamzy Plaza (KT Pg7 )

HD: The Lamzy DSF sale and Bag-a-car surprise

Copy: Enjoy mall-wide discounts and win 4 Peugeot cars.

This DSF, you are in for a real treat. Shop for just AED 150 and you
could win a brand new Peugeot every week. But that's not all, the
prize just keeps getting bigger and better! If you are not lucky
enough in the first week, you will still be eligible for the draw in
the following weeks. So hurry! Make your way to Lamcy this DSF and
make your way back home in a brand new Peugeot.
Baseline: good feel, great deal.

2/03/2008

03february2008Sunday (eyes... ON)

Eyes were on the clock at 06:02


News - Khaleej Times

Pledge to Serve nation.

Dubai crown prince vows allegiance to leadership.
The President, His Higness Shaikh Khalifa Hamdan Bin Mohammed Bin
Rashid Al Maktoum, Dubai Deputy Ruler.
During the meeting at Al Rawdha Palace in Al Ain City Shaikh Khalifa
blessed the decision of Shaikh Mohamed bin Rashid to appoint his two
sons, Shaikh Hamdan and Shaikh Maktoum as Dubai Crown Prince and Dubai
Deputy Ruler respectively. He wished them all the best in their new
aasignments.

Advertising - united Arab Emirates

1. Star (KT Pg17 Full Pg) **

HD: Congratulations on the trust of His HigHness Shaikh Mohammed Bin
Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and
Ruler of Dubai.

Copy: Bestowed upon Shaikh Hamdan Bin Mohammed Bin Rashid Al Maktoum
by naming him Crown Prince of Dubai and the appointment of Shaikh
Maktoum Bin Mohammed Bin Rashid Al Maktoum Deputy Ruler of Dubai
We would like to congratulate them and wish them success in
discharging their responsibilities for the best interest of the nation
and nationals, under the wise guidance of His Highness Shaikh
Mohammed.
Baseline: Built on trust.
2. Rivoli Group (KT Pg 39 Full Pg) ***

HD: DSF ASAP

Copy:Rivoli is celebrating the spirit of this DSF with great sales,
amazing offers, fabulous discounts and lucky raffles.
4. National Bank of Abu Dhabi (KT Pg5 Full Pg) **
HD: 1
Copy: NBAD UAE Growyh Fund, number 1 fund in UAE for 2007.
2007 performance:62.97%
the Asset Management Team puts you 1st.
baseline: The Number One Bank
5. Damas (KT Pg7 Half Pg) **
HD: Damas for Valentine’s
Copy: Inspired by a rose,a heart and your love.
Baseline: The art of beauty.
6.Victory Heights (KT Pg11 Full Pg) **
HD: Live
Copy: Life finds balance at Victory Heights.
Embodying the energy of sport, the soothing surroundings of nature, the pursuit of a healthy mind and body, and the creation of moments to remember, Victory Heights is all about the wellbeing of you and your family.
Baseline: Where life finds balance.


7. LG (KT Pg 20 Half Pg) **
HD: The LG diamond deal.
Copy: Buy LG products and get free diamond jewellery and more.
It’s DSF 2008’s brightest promotion. All you have to do is buy selected LG products and you can take home gorgeous ARY diamond jewellery for free. Other rewards are instant gifts of gold coins and 1 GB USB’S along with a free ARY exclusive memebership card and a free mobile sim with talk time. Visit an LG dealer today. For unlike diamonds this promotion will not last forever.

02february2008Saturday (eyes... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News - Khaleej Times


Advertising - United Arab Emirates