31october2008friday

Eyes were ON the clock at 08:16am

Details will be posted soon...
Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times

Today Khaleej Times Weekend Magazine came up with a cover story. I have noticed that all the ads inserted in, were actually in line with the coverstory... Marketing tactics!

Article: 20 Things women cant do without. (KT Weekend Cover Story) Pg18

A Check list of 20 must-haves wome absolutely, well, must have!...

Writen By: Neeta Lal

Is Lipstick or gossib? Chocolates or shopping? Jewellery or Shoes? There are zillions of thins women cant do withou. But documenting them - you'd agree-would require an encyclopedia. Not to mention the patience of Job, But here, unfortunately, we only have time, space and patience-fo an artcle. So here goes:

1. Clothes 2. Jewellery 3. Shoping 3. Neworking / Gossip 5. TLC Tender Love & Care) 6. Compliments 7. Shoes 8. Chocolates 9. Lipstick 10. Handbag 11. Spa 12. Perfmes 13. Television 14. Hair Pampering 15. Men 16. Diets 17. Sunglasses 18. Talking 19. Crying 20. Friends

Review: Interesting. Nicely depicted. But Revealed?...am not sure !

Advertising - UAE

There was nothing great in the main newspaper. The following ads were taken from the Weekend magazine.

1. Splash (KT Weekend Mag Pg-41) /++++/ / ***

VS: A women covered her head with its Shopping Bag. in advertising terms, I might say she lost herself in the shopping bag... and then to take an element, say eye. Headline.
HD: Eye on Design.

BC: nil

BL: nil

Review:

+ Very good concept.

+ Good Art Direction. Good photography. Excellent retouching
+ Thanks to the client who approved to put their logo upside down. Otherwise it would have been a normal ad.

+ Communication in its simplest form.

- subdued by plus signs.

**** Good. Worth keeping in mind.

Lux Shower Gell - 3 Ad campaign in one Magazine
(a)

(b)

(c)

30october2008thursday

Eyes were ON at 06:02am



Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times


1. Chevrolet - Aveo5 (KT HPg-28) /++/- -/**
Vs: Car with a funky background.
HD: Aveo5. totally Street
BC: Build and win your drem ride at www.totallystreet.com

In the hood you'll find an economical 1.4L DOHC 4-cylinder. Chill in your own ergonomically designed interior, then grind to the beats of your MP3s courtesy of a 6 speaker CD system. Keep it real save with ABS brakes, a reinfornced safety cage and dual airbags. Aveos is also avaiable ina sedan, so either way you're sorted.
BL: nil

Review:
++I liked the minute detailing like high wall yet broken by a tress passer. Yellowish tone.
- - The headline is nt readble at all. The blue colour for the headline again is not matching.
* * Whoever write on the wall are least bothered about aesthetic appeal... Among them, this engine would roar. Hence the Ad.
2. Tiger Woods, dubai (KT FPg) /+++//***

VS: Villa
HD: To own is to belong.
BC: nil
BL: nil
Review: Head-line has enough Weight. Head weight. No support required from Visual and explanation. Superb!

3. Etihad Airways (KT FPg-21) /+/-/*
Vs: Typography
Hd: 3 Steps closer to being best in the world.
Bc: We're proud to have been voted Middle East's Leading Airline at the 2008 Middle East World travel Awards. we've also won awards for the Middle east's Leading Airline First Class and the Middle East's leading Ariline Website. three more important stemps on our journey to being the best in the world.
From Abu Dhabi to the world.
Bl: National Airline of the UAE.

Review:
+ Simple
- The body copy is very thin.. almost filled and difficult to read.
* Nice

4. Centrepoint (T HPg-7) /++/-/**
Vs: Woman choosing her footwear.
Hd: My princess found the world at her feet. At Shoe Mart in Centrepoint.
Bc: We also found the latest fashions at Splash, delightful kidswear and toys at Babyshop and aa range of stunning home accessories at Lifestyle. All under the same roof at Centrepoint. four great brands, one destination.
Bl: Nil
Review:
++
-
**


Outdoor

1. Public Awareness Campaign (Location: Dubai Media city, rear entrance) /+++//***
HD: Does your child avoid making eye contact with you. Autism.
Review:
+++ *** Nice. Nice.

2. Longine (Dubai. Near Madinat Jumeira)
Vis: Ash with her signature look.

29october2008wednesday

Eyes were on at 06:02am



Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times


News
Miss world in Town (KT Front Pg)
Miss World 2007. Zhang zilin Of China, catches up on the news at The Grosvenor House in Duba aftre jetting into the emirate as guest of honour for he World Travel Awards Middle East which was held at Atlantis hotel in Tuesday night.

Advertising - UAE

1.Breguet Depuis 1775 (KT Back Fpg-40) /++//**
Vs: Retro.Aviation
HD: Louis Breguet, pioneer in aeronautics, equipped is planes with Breguet chronographs.
BC: nil
www.breguet.com
Review:
++ Retro look. Watch retouching.
- nil
** Good feel.

2. India Property show (KT QPg-35) /++/-/*
VS: Treasure box - larger than life.
HD: Build your treasure chest at the India Property Show.
BC: At the India Property Show 2008, you get the chance to make the safest investment option for your hard earned money. Take your pick from a wide range of propery options that gives you the choice to invest now at the best rates and rreap high returns in the future.
Come visit us and see what the top builders in India have to offer to your.
Venue: Crowne Plaze Hotel, Sheikh Zayed road, Dubia • Date: Oct 31st and Nov 1st. 2008.
Review:
+ good concept..constructed.
- Negative is that the image is so small, one maynot notice the larger than life pict of the treasure box.
* Liked the ad.. Size could hav beem atleast 40x6.

Three Automobile Half Pages today!

3.Toyota - RAV4 and Corolla (KT HPg-34) //- -/*
VS: Both the vehicles
HD: Which one will you make yours today?
BC: nil
BL: Nil
Review:
+ Nothing Positive.
- - - Bad artdirection. Corolla placed in wrong perspective. Typography is pathetic.
* For Corolla TG, it's fine... but for Rav4, no.

4. Mazda6 (KT HPg-18) /++/-/**
VS: Car in its glory.
HD: Mazda6. The world's new heartbeat. Zoom Zoom.
BC: State-of-the-art. Straight to your heart.
When was the last time your heart skipped a beat/ With the all new 2009 Mazda 6, it's time to get your pulse racing again. It offers a premium, high performance driving experience with 2.0 and 2.5 litre engines. Its sleek, sporty and look is designed to thrill ur senses. And its refined interiors give you an unprecedented feeling of oneness with the car. To experience the throb of the next generation 'Zoom-Zoom', visit your nearest Galadari Automobiles showroom today.
Review: No comments. Its and Ikon ad.

5. Mazda Mx-5 (KT HPg-) /+/- - /*
Vs: Car in static.
HD: Mazda Mx-5. It even looks fast.
BC: nothing. Just features.
Review:
+ HD is nice.
- Looks like a toy. doest give the glory of the brand.
* Just an ad. nothing else.

28october2008tuesday

Eyes were on at 06;02am

Details will be posted soon....

Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times

Advertising - UAE

1. Ajmal Facets (KT solace )
Vs: Metro Couple
HD: 9 to 5: Career woman, 5-9 Woman. 9-5: Dream Merchant, 5-9 Dreamer
BL: Facets-of HIM & HER
* My Art Direction. So no comments.



2. hugo Boss (KT 40x6 Pg16) /+++//***
Vs: abstract. Passion lead.
HD: nil
BC: nil
BL: nil
Review: 3stars +3 = 5 stars. I love it, especially the girl's expression.

3. ADCB (KT Fpg-19) /++/-/**
Vs: Pixel routes
HD: Now TouchPoints come with a new options: Aisle or window?
BC: Now you can redeem TouchPoints for flights with Emirates.
If a rewards progam is only as good as its rewards, ours is miles above the rest. Now, when you earn TouchPoins with ADCb, you can redeem them for flights with Emirates. And, because we've got the most comprehensive rewards program of its kind in the UAE, you get TouchPoints every time you ese an ADCB product or service, not just fot he things you purchase. visit us at www.adcb.com to find out how you can start earning TouchPoints and skywards Miles today.
Review;

27october2008monday

Eyes were on at 06;02am

Details will be posted soon....

Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times


News
VAT Rate may be set between 3-5 per Cent
introduction of value added tax- VAT for businesses is ikely to be set at a threshold of Dhs. 3.5 million in the UAE, a considerable global standards...
* vat's this? (sigh)

Business
ETA Ascon Star Pledges Eradicate Poverty: (KT Business Pg-48)
The senio management and employees of theETA Ascon Star family gathered in large numbers on October 18 and 19 in UAE to take a pledge to eradicate extream poverty ad work towards an environmentally sustainable world....




Advertising - United Arab Emirates

1. Al Barari (KT Fpg-23) /+++//***
Vis: Woman walking through
HD: Let the love affari begin.
BC: Enter a sumptuous garden paradise that will invigorate the heart and the soul, and recatpure the unlimate passin for life.
Discover this exclusive community at albarari.com
BL: Al barari - passion for life.
Review:
+++
- nil
***
2. Global village (KT HPg-20) /++/-/**
Vs: Redcarpet before You.
Hd: Your ticket to VIP treatment.
BC: be the envy of all witht the exclusive Global Village VIP ack
Benefits include: Access to the VIP entrance and Exit (Gate 10. ccess to the VIP Parking Area . Select your own special number. VIP Card. Free Access to the park for the entire season for VIP card holders
www.globalvillage.ae
BL: global Village. A member of TATWEER
Review:
++
-
**
3. Tameer Towers (KT Fpg-9)/+/--/*
Vs: An Emarati looking at the drawing and ambience converts.
HD: Without leaps of imagineation, or dreams, we lose the excitement of possiblities.
Tameer Towers. Rise Above.
BC: indulging yourself in luxurious VIP comfort with spectacular views whevever you look is not beyond imagination. It's your business leaping successfully beyond previous possibilites.
www.tameertowers.com
www.tameer.net
BL: Building is art
Review:
+
- -
*

4. Hummer (KT FPg-7)////*
Vs: Vehicle in desert
HD: Hitch an adventurous ride.
BD: Step out of your plush H2 and hop on to a performance Kawasak8i ATV. Because wehn you buy any H2, you get a dune-bashing ATV too. So hurry to any Libery showroom in the UAE and kick up twice the sand.
www.hummerarabia.com
BL: Hummer - Like nothing else.
Review:
no plus. no minus. just an ad. Noticed.

5.Dubai Bank (Kt Fpg-5) /+/-/*
VS: Mobile in 1
HD: 1st
BC: Introducing Dubai Bank Mobile
UAE's first enriched mobile banking service

Welcome to a new dimentsion in mobile banking. Now you can perform the widest range of banking through sa simple, user-friendly interface on your mobile phone.
•Open an manage your accouts
• transfer funds • Make utitlity payments • card-related services such as payments, balance transfers • get informantion on our barances and ATMs • inteact with the bank including enquiries • Muach more.
If you are a Dubai Bank Online customer, you can easily enable the Dubai Bank Mobile servife free of charge, using you rsam elong information. Or contact Dubai Bank today on 800 5555
For more dtails visit www.dubaibank.ae
BL: dubai Bank - sharia'a Compliant


Review:
+ Attention value
- "Old (mobile) model..." people may judge that way rather than getting into the message. We need to be more cautious about consumer mindset, especially mobile maniacs, even the message may get affected.

26october2008sunday

Eyes were on at 06;02am

Advertising - United Arab emirates
Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times

1. RAKBANK (Kt Solace) ++/ -/**
VS: Waste Bin
HD: Other banks trashing your business loan application?
BC: Bring it to RAKfinance for easier bsiness loans
• Collateral-free • High loan amounts • minimum formalities* • Loans up to 5 years • Attractive rates
Apply and win Business Rent
Just SMS your ame and your business's name to 7011 and you could win your business rent for one year*
Call 04-2130000
BL: RAKBANK - Simply better.
Review:
++ Interesting visual
_ Even though its aesthetic point of view that the papers are chopped nicely, would look nice as a visual.. but the attitude mentioned in the headline doesnt go with that.
** Straight forward. Clear. bang on communication.
2. Al maya Supermarket (KT FPg-10) /+/-/*
VS: Chilly like cracker
HD: Have a blast this Diwali
BC: We wihs al our patron a very happy Diwali and invite you to celebrate the festival of lights with the best freshness, choice and value.
BL -nil
Review:
+ Larger than life.. you wont miss it.
- Basic concept
* Cracker doesnt leave anything afterwards...
3. VLCC: hmmm...I dont wanna loose (my time)
4. Floridas Natural (KT QPg-22) /+/-/*
HD: Persian Orange. Blood Orange. Valencia Orange. Naval Oraange. Madarin Orange.
BC: Orange Varieties
Not-from-concentrate juices have that fight-from-the-grove, fresh-squeezed taste. And, just like fresh-squeezed juice, there's no water, sugar, or preservatives added, only 100 percent Forida pure premium quality pasterized orange juice. One sip, and you'll taste the difference it makes.
BL: nil
Review:
+ Attention value is there
_ Nothing much to offer. Body copy is too much hyphenated, makes it funny.
* Creative juice... date expired!
5. Istithmar World 9KT Fpg- Business Section 63) /++++//***

VS: Heron of Alexandria-egyptian Engineer and inventor of the Steam Engine
Heron of Alexandria was an engineer whose extensive inquruiry and research in the field of mechanics led him to invent the world's first stem engine. Two millennia later, modern steam engines would power the industrial Revolution and make modern life possible.

HD: Throughout history, inquiry has changed the world. Now, it is chaning the world of investment.
BC: At Istithmar World, we're inspired by heron's dedication to inquiry. Which is why we subject all our investment ideas to the most rigorous inquiry. We check the idea's performance and compare it to that of its competitors. We even enlist external experts to evaluate our potential investments. Because we believe that only in-depth inquiry can give us the confidence to promise our investors the best returns on their investments.
Our 'I' investment PhilosophyTM is based around three principles: ideas, Inquiry and Integrity.
BL:Istithmar World - A Dubai World compnay.
Review:
++++ Different concept to tag along the brand perception. Brilliant photography, especially the warm and subtle lighting give the mood. Frame composition is superb.. well balanced. Visual is a puller.
- clutter braker.. so not bothered.
**** Credit goes to the entire team.

6. Mazda (KT HPg-20)
Hd: Mazda3. Winners share a common DNA. The 'Zoom-Zoom' spirit.
BC: Success breeds success. Which is why, common to winners like you and the mazda3 is the 'zoom-zoom' spirit. Uncompromising, unfaltering. Step behid its wheels and exhilarate your senses with its improves acceleration. Unwind in the comfort of its spacious interior. Reveal in its appealing sporty design. Go, win the world!
Review: No Comments!

25october2008Saturday

Eyes were on at 7:30am

(Review will be posted soon...)

Advertising - United Arab emirates
Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times



1. Reading between the HEAD-lines... it's today's BUSINESS scenario!

Advertising:

1. Breast Cancer ( KT HPg- 18)
Vs: Brail Page. typography in brail script.
HD: turn a blind eye to breast cancer. what cannot be seen with the eyes can be felt with the hands.
BC: Breast self-examination ccan help detect early signs of breast cancer. And, it detected at an early enough stage. It's also one of the most curable. Check yourself today!

Issued in the pubic interest by Khaleej Times.
Review: Awesome. 'Touching' concept. Truely a winner.

2. Centrepoint (KT HPg-7)

VS: Girl being pampered by mum while shopping.
HD: I made and astonishing discovery at Babyshp in Centrepoint. My baby had grown up.
BC: We also discovered the latest fashions at Splash, trendy footwear at ShoeMart and wide range of stunning home accesoories at Lifestyle. All under the same roof at Centrepoint. Four great brands, one destination.
BL: nil
Revew: Did they change their logo?

3. Emami (KT FPg-15)

VS: Shahrukh Khan
HD: Reload your confidence
BC: Fair and handsome welcomes Shah Rukh Khan
Face life with Confidence - Shahrukh Khan.

Review: Advertise at the right time. So the brand ambassador... Shah rukh is due to perform this evening.

4. ALDO (KT DPS 16-17)
Vis: Jumping into the Camera Lens.
HD: nil
BC: - Nil
BL: Footwear & Accessories
Review: It resembles yesterdays Max ad..? Vice versa... or Wise versa!

5. Malabar Gold (KT FPg-23)
Vs: Hema Malini, Famous Actress.
HD: Add a precious sparkle t our Diwali with Malabar Gold.
BC: Malabar Gold offers you exauisite diamnd pendant and earring sets at special festive prices and with free gold coins. Enjoy a sparkling Diwali with this exclusive offer at your nearest Malabar Gold showroom.
BL: Malabar Gold - Beauty meets quality. www. malabargoldindia.com
Review: Brand Ambassador sparlkes.

24october2008Friday

Eyes were on at 6:45am

(Review will be posted soon...)

Advertising - United Arab emirates
Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times
1. Toyota Rav4 (KT Weekend Mag Pag 77) ++ / - /**
VS: A family in a hammock roped onto two vehicles.
HD: Even more RAVattitude.
BC: The all new Toyota RAV4. Now with a powerful and responsive new 2.4 litre VVT-engine and 21% more versatile space inside to meet all your passenger and load carrying needs. in or out of town, on the road o at the beach, te new RAV4 remains the definitve compact SUV. Why not visit your nearest showroom today to juddge to yourself and make oe yours/
BL: Toyota. Passion to lead.


1. Shoe Mart (KT Weekend Mag Pg-15) / / -- /*

VS: Products on display
HD: Winter
BC: Haute. Warm. Dark. Playful. Passionate. The Shoe Mart 2008 Autumn/Winter Collection is here. Beautifully constructed from the fineest materials and in the seasons' ttest colours. Represented in a range of shoes a contrast of styles and accessories to match. Autumn/Winter never looked this good.
BL: Nil

Review:
3. Brhathi (KT Weekdne Mag Pg 43) + / - - /**

VS: Queen in Diya.
HD: Celebrations brough to life in regal style.
BC: Brighten the sparkle of Diwali with the dazzling collection at brahathi. Enjoy special prices matching the festive spirit. Offer valid until 28th October only.
BL: brahathi. Fashin and funture.
4. Damas- Diwali Promo (KT Weekend Mag DPS Pg 6-7 ) + + /- / *

VS: Couple looking at the the Diya.
HD: This Diwali, gift her he glow of Damas.
BC: Express your emotion through the language of 22 karat Damas jewellery. Make it your token of affection, your gift of love.
Get jewellery and get Free gifts.
www.damasjewellery.com
BL: nil

Review:
5. Max City (KT Weekend Mag Pg - Inside cover ) +++ / / **
6. KT Weekend magazine Cover - came up with Gold and a nice visual... with a Diwali Cover-story "Light up your life" ... fully covers the festive feel with Gold and light.


7. Sharaf DG - Gitex promo ( KT Pg-3 HPg) +/ /*

HD1: Samsung Gitex Mania
HD2: imagine deals on mobile that ring with excitement too!

Review: