01february2008Friday (eyes... ON)

31january2008Thursday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News - Khaleej Times

Get ready for the big chill in Dubai...

Advertising - United Arab Emirates



1. Al Ghurair City (KT Pg8 Half Pg) **

HD: Shop and win at Al Ghurair City
Win a dream vacation and a dream car

Copy: This DSF our dream prize steals the limelight
All roads lead to Al Ghurair City this Dubai Shopping Festival. Shop
for AED200 at any of the over 200 shops at Al Ghurair City and enter
the dream car- dream vacation raffle. If your dream comes true, you
could drive away in a top-of-the-line BMW X5 executive class, along
with a trip for two to an exotic African destination of your choice
for a wild safari. Enter the photography competition by submitting
your most memorable holiday pictures at the customer service desk. If
selected, you can win a trip to the same destination. What's more, you
can also enjoy exciting events and activities during DSF and make your
shopping experience even more pleasurable. For more information
call--- or visit www.alghuraircity.com

Baseline: The pleasure of shopping.



2. Rivoli (KT Pg9 Full Pg) **

HD: Evolving Love

Copy: Rivoli presents spur, an exclusive revolving diamond collection
of special edition Valentine rings designed to celebrate the special
feelings you share with your loved one. Bejeweled with exquisite
diamonds that move gracefully in a yellow, white or pink gold ring,
this unique Valentine ring priced at AED2500 makes an ideal gift on
this special day. Personalize your gift with a romantic inscription
and make this day the most memorable ever.

Baseline: In style. In store.



3. The One (KT Pg 15 Full Pg) ***

HD: Empty your mind and repeat slowly, "up to 70% off!"

Copy: Don't miss out on fantastic offers on selected items at THE One.
From Jan 24- Feb 24.

Baseline: Total home experience.



4. Joy Alukkas (KT Pg22 Half Pg) ***

HD: The world's favourite jeweler now at where the world comes to shop!

Copy: Joyalukkas opens its new showroom at the Lulu Hypermarket in
Karama on 31st January, 2008 at 11am. Step in and view our
breathtaking variety in gold and diamond jewellery at your
convenience.

Baseline: World's favourite jeweler.



5. Samsung DSF

6.

30january2008Wednesday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News - Khaleej Times

Dubai to build world's longest arched bridge...

Advertising- United Arab Emirates

1. Burjuman (KT Pg 22 Half Pg) ***

HD: Bag the best.

Copy: shop for the finest fashion labels this DSF and bag red-hot offers and rewards. Enjoy discounts up to 80%. Get the chance to drive home a luxurious BMW X5 and Z4. Also win Burjuman shopping vouchers worth AED 100,000 and other instant prizes.

2. Samsung (KT FPG)

HD: Imagine Freedom to choose

** Eyes were on this ad, only to check the reproduction... because I had done this ad.

3. Reef Mall (KT Pg 16 Half Pg) **

HD: Feel the magic

Copy: Turn shopping into gold. Enjoy enchanting magical events.
This DSF, you could win upto 3 kgs of gold for every DHS.100 you spend at Reef Mall. There’s also loads of live entertainment in store- world-class magic shows, fun acts and exciting daily magic workshops for the kids. Step into Reef Mall, for a truly magical experience.

4. Sobha (KT Pg8 Full Pg) **

HD: Presenting sobha sapphire at Business Bay.

Copy: Corporate excellence has a new address.

Sobha Sapphire has been designed for a different strata of professionals. Through its inspiring architecture, flawless engineering and iconic stature, Sobha Sapphire epitomizes perfection. The exclusive offices are designed with optimum space management and ultra-modern features that enhance efficiency and productivity. Sobha Sapphire: an address par excellence.
Baseline: Passion at work.
5. Mazda CX-9 (KT Pg 28 Half Pg) **

HD: Leadership in style.

Copy: The all-new Mazda CX-9 leads the pack and heralds a bold new stylish motoring experience. A powerful 273BHP, 3.7L V6 engine, 4-wheel independent suspension system, iconic styling and spacious three-row 7-passenger seating, lets you experience a dynamic new realm of ‘zoom zoom’ . Go ahead and lead the way, in style.
6. Sun and Sand Sports - Campaign 2nd ad (KTPg 30 Full Pg) **
HD: Sale up to 70%

Copy: Enjoy huge discounts on your favourite brands from Jan 24th to Feb24th, 2008.

7. Emirates (KT Qpage34)***

HD: Good news travel fast.

Copy: Fly to London from AED 2070

Outdoor
1. Location: Al Khail Road, Dubai

2. Second ad on lamp post ( first was shown in this blog, shot at the same location before. please check last month's posts)

29january2008Tuesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

1. Sharaf DG (KT Pg2 QPg) **

HD: Locate whatever your heart desires.

Copy: Introducing Garmin Nuvi 200 pink
GPS designed exclusively for ladies.
Introducing Garmin Nuvi 200. Pink and pretty, just for you. Locate
every destination with ease. Just snap it on your dashboard and go.
Or, carry it with a matching case easily in your handbag. You'll never
lose your way again. Arrive in style with Garmin Nuvi 200.

Baseline: Yes, your electronics destination.

2. Falcon (KT Pg19 Full Pg) *

HD: Find your place at Ireis 2008

Copy: Discover a world of wonders, leisure, business, cuisine,
entertainment and shopping… all within one city. Explore a world of
possibilities designed to last a lifetime. Falconcity offers the
height of urban living where your workplace could be only a few
minutes from your home could be a world famous landmark among many
other astonishing sights.

Baseline: The world in a city.

* After a short while, the campaign started again
3a. HSBC (KT Pg 31)
HD: Mr. Singh and his HSBC card found the ring his wife always wanted.
Copy: And what will you and your HSBC card find this DSF?
Global citizens can make the most of the Dubai Shopping Festival with
their HSBC cards. For instance, you can buy your favorite jewelery at
Damas and get 0% interest for upto 6 months. HSBC Credit Cards. Your
Global Passport.

Baseline: The world's local bank.
3b) HD: Jane and her HSBC card found a TV that makes her home movies look
like Hollywood Blockbusters.
3c).
HD: What will you and your HSBC card find this DSF?
Copy: During the Dubai Shopping Festival, HSBC offers the following
interest free re payment deals that you can take advantage of with
your HSBC card.
signing
4. KM Trading (KT Pg25 Full Pg) *
HD: Shopping feast at all our outlets!
Copy: … all that you need…it's truly a feast.
Baseline: Symbol of confidence.

* Very poor


6. Samsung (details will be posted soon)

Advertising - International portfolio


Advertising Agency: TBWA\RAAD, Dubai, UAE
Published: December 2007

How some creative heads reacted...
(a). Would take a while to figure out its "pause" cause it looks like so many other things, without the headline.

(b). love the idea.
think it would have been stronger if there was a way of showing the pack without the usual bottom right hand corner shot.
could it have been shot in a way so it was all in one, a slight angle? i dont know... thats the only thing that weakens it for me though.

(c). Cool. Just for the visual, I think the fingers didn't need to go that deep. Good ad, love the idea.

(d). A little forced, who dips their fingers into a can like that? My guess is only the Art Director...
--
brandon

(e). without the word "pause", the general public would never get this.

(f) the nivea ad - superb in its simplicity. talking to right target audience and making no frowns about it [literally]

Have your say... mail to shajizone@gmail.com

28january2008Monday (eyes.... ON)

Eyes were on the clock at 06:02


News- Khaleej Times

HD: UAE, Microsoft in historic partnership- Landmark initiative to promote knowledge in Arab World

Dubai: Microsoft Corporation joined hands with the Dubai Cares charity programme and the Mohammed bin Rashid Al Maktoum Foundation yesterday to spread the latest knowledge technology for education and research purposes in the Arab world.

Sports - Khaleej Times



Advertising - United Arab Emirates




1. Emaar Healthcare.(KT dps page-2&3) ***

HD: a new beginning for healthcare

Copy: Welcome to Emaar Healthcare.
The excellence of the best dorctors, the precision of the best technology and the comfort of the best facilites go hand-in-hand with our commitment to you, your family and your life. Welcome to a healthier future.

Please visit us at Arab Health 2008 in the Dubai International Convention & Exhibition Center, Zabeel Hall stand Y10 from 28th - Janurary 2008.

2nd Page: Mohammed Bin Rashid Al Maktoum Academic Medical Center

Delivering the future of healthcare

The mohammed Bin Rashid Al Maktoum Academic Medical Center is a valuable community asset that aims to improve the health status of families in Dubai and the region. It is a catalyst for healthcare advancements and a contributor to an expanded healthcare workforce. Its four components address the very important mission of advanced clinical care, education, and medical research.

Baseline: Because life is precious.




2. Dragon Mart Complex (KT Qpage 20) *

HD: Spend & Win

Copy: Shop at Dragon MArt. Win Exciting Gifts and Fly to China.

For every purchase of AED 300 from Dragon Mart, get a chance to win an exciting trip to China for a family of four. Two lucky people will also win a rugged Dune Buggie every week during the promotion period. Besides the prizes, you can experience authentic Chinese shopping at Dragon Mart. Dont miss the excitement of the Spend & Win from Jan 27th to Feb 24th.

* The ad lacks the visual appeal to make people spend... very weak.

27january2008Sunday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be pasted soon...

Advertising - United Arab Emirates

1. Toshiba (KT,Fpg-29)**
Visual: Bomb squad with a laptop.
HD: Price. Epidemic>>>
Copy: Caution: Spending behaviour may be modified

toshiba Fever is sweeping the nation with a virulent strain o exceptional value and competitive pricing. Top technical experts predict the outbreak will soon spread to all major consumer electronic outlets which have already been put on 'maximum' alert. They've identified a AED100,000 grand prize draw and the chance to win the value of the purchased notebooks back as a major contributing factor to Toshiba Fever's potency. A spokesman confiremed the most affected groups are purchasers of Toshiba notebooks ad featured Tegza TVs.

For more information log on to the emergency website: www.toshibafever.com

Baseline: Leading innovation

Advertising - International

HD: You can't wash your soul without getting wet. Summer at Beach Park. Because we're made of water.

HD: You're 70% made of water. And some swim suit.
Summer at Beach Park. Because we're made of water.
HD: Have you ever noticed that the sound of running water is a good therapy?
Summer at Beach Park. Because we're made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007

See how some creative heads reacted...

1a) The visuals are badly done, or so awkward that they are not pleasant on the eye. The copy is very awkward and clumsy aswell. Lets not mistake technical mediocrity with good print advertising. Just because it's from Brazil doesn't automatically make it good.
1b). Looks like a lot of hard work on an average idea.

2a)The idea of the visual is cool, but the copy is not strong enough.
2b). The visual is great. But the idea is not that good.

3a). Yuck. Its bizarre...
3b). it's probably bad translation. that being said, it's still just a lot of fancy retouching.

Have your say... shajizone@gmail.com

26january2008Saturday (eyes.... ON)

Eyes were on the clock at 06:15
Details will be pasted soon...

Advertising - United Arab Emirates

HD: Except for the invisible stealth-mode feature, it's got everything else.
HD: Except for the auto dog walking feature, it's got everything else.
HD: Except for the hovercraft deployment feature, it's got everything else.

Nissan Pathfinder
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar / Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta / Copywriters: Sandeep Fernandes, Sakib Afridi / Photographer: Kundan Raut
Published: January 2008

See how some creative heads reacted...

a). I like these.
. So for the invisibility I better get the Aston Martin Vanquish right?
2a) Unlike the hovercraft pathfinder ad, this (dog ad above) one is quite humorous. The same comment: targeted to traveler who wants everything but impossible.
2b). Dude. Bad idea!! Tie your dog to your car?! That's almost animal abuse. Not something you would want to run publicly. People would actually try that! Noooooo. Please. :( Nice at trying 'the other features', but I'm sure there are others you can pull out of your hat.
3a). good. it reminds me back to future
3b). As if there's only one way to work around a product? Such a lame and narrow-minded comment... The fact they deny having this feature makes this ad way better than the mentioned H3 tv ads... they show you something as if it's possible which off course isn't...
3c). good idea, but may be more effective if you add some exhausting effect.

25january2007friday (eyes... ON)

Eyes were on the clock at 07:12
Details will be pasted soon...

Advertising - United Arab Emirates



We might not all believe in reincarnation, but we do believe in recycling.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Ramzy Haddad / Art Director: Farah Faour / Copywriter: Charlotte Danby
Published: January 2008

See how some creative heads reacted...

a). niceeeeeeee.
b). Maybe they should have it printed the dialog box and message on all Y&R stationary rather than making an ad out of it.
c). very nice.
d). Good to know that Y&R are recycling.

24january2008Thursday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - International




Headline: Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini

See how some creative heads reacted...

a) A little too forced. And not very original as well. But what do I know? I'm just a guy with an internet connection and a little too much time. I wonder what I'd have done if this brief came to me.

b) The photoshop work is great and the idea works well too. The whole thing is a bit weird, but that's not a problem for me.

c) really boring. nice retouching however.

23january2008Wednesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

Outdoor



Noor Islamic Bank branding, on-board.
Spoted this morning through my car window, near Knowledge Village, Dubai, at 09:25. Helicopter has been encircled in the photograph

Press - Khaleej Times
1. Sun and Sand Sports (KT Sports Pg53 QPg) ***

2. Barjeel Mutual Funds. (KT Pg 34 Half Pg) ***

HD: Shift from conventional investing

3. Teaser ad (KT Pg 33 Qr Pg) **

HD: Launching tomorrow. Acres of innocence.

** It seems the last teaser ad off the campaign.. let's wait for tomorrow.
4. Al Futtaim Motors (KT Pg18 Half Pg) *

HD: The Aurion V6. Now with added peace of mind.

Copy: Derived from a fusion of ancient Latin and Greek, Aurion means
the 'first light', and the arrival of the new Toyota Aurion V6 marks a
new dawn in performance luxury motoring. An irresistible combination
of responsive power, driving performance and refined luxury, which
will make those long journeys even more of a pleasure for you and your
passengers. Test-drive the award-winning new Toyota Aurion V6 today at
your nearest Al-Futtaim Motors Showroom.

Baseline: We care, and it shows.
3. RAK Properties (KT Pg20 Half Pg) *

HD: Where home meets holiday.

Copy: Come home to your own luxurious waterfront vacation-style home
at Mina Al Arab, on the Ras Al Khaima coast. These premium residences
and resorts will envelop you in a world of incredible views,
spectacular sunsets, modern conveniences and extensive amenities all
nestled within a stunning vacation-like destination. Discover the joys
of coming home to this unique vacation lifestyle, 365 days a year at
Mina Al Arab. Book your vacation home today.

4. Nikai (KT Pg31 Half Pg) **

HD: Upgrade. Upgrade. Upgrade!

Baseline: Mr. Reliable
5. DSF (KT Pg7 Half Pg) **

HD: Enjoy a bouquet of sparkling festivities this DSF.

Copy: Fireworks festival, brought to you by Al Zarooni Group. Official
Launch on January 25th.

Fireworks are a hallmark of every DSF edition and this year, the Dubai
Creekside will light up with themed fireworks shows through every
weekend. Watch Dubai's night sky illuminate as spectacular colours,
breathtaking effects and innovative pyrotechnic designs ensure a truly
dazzling DSF2008. Don't miss the official launch on January 25th and
be sure to get to a vantage point at the Dubai Festival City, to
witness the best fireworks of them all.

Baseline: One world. One family. One festival.

22january2008Tuesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

News - Khaleej Times


Abu Dhabi to invest $15b (KT Pg1)
The government of Abu Dhabi has announced that it would invest a total
of $15 billion in alternative energy projects.
"through our masdar initiative, Abu Dhabi will continue to play its
part. To underscore our commitment to this mission, I'm pleased to
announce that Abu Dhabi will invest a total of $15 billion in
alternative energy projects. This will be part of phase one", General
Shaikh Mohammed said.

Advertising - United Arab Emirates

Press:


1. European Business Center
JD: The European business center. We know you're here to work, but
where's the harm in a little shopping or fine dining?
Copy: The great thing about the European Business Center in Dubai is
that it's also a great place to relax. The'on-your-doorstep' shops and
cafes are just one of the unique built-in efficiencies we've
incorporated into this state-of-the-art business center. Others
include the highest European standard finishes, fully operational
fitted-out offices and the latest solar powered water heating system.
We even offer comprehensive start-up and operational support covering
everything from visa applications to legal transactions. We have left
nothing to chance in developing a business center designed to make
your business as efficient as possible. But then, that's the kind of
people we are.
Baseline: Efficiency at work.

Outdoor
Noor Islamic Bank
Location: Sharjah King Faizal Road


Advertising - International


Advertising Agency: Lg2, Quebec, Canada
Art Director: Jack Latulippe / Illustrator: Marc Rivest / Photographer: In house
Released: November 2007

See how some creative heads reacted...
a). Great stuff here.
b). -Tung --good idea is enemy of great idea
c). Easy to get. So damn obvious. To me, those are usually the best ads

21january2008Monday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

1. Victory Heights (KT Pg7 Full Pg) ***
HD: Live active

Copy: life finds balance at Victory Heights.

Embodying the energy of sport, the soothing surroundings of nature,
the pursuit of a healthy mind and body, and the creation of moments to
remember, Victory Heights is all about the wellbeing of you and your
family.

Baseline: Where life finds balance.

***
2. RTA (KT Pg9 Full Pg) **

HD: RTA presents The Dubai Award for Sustainable Transport.

Copy: Dubai is one of the fastest growing cities in the world. But
with growth come challenges like reducing traffic congestion, reducing
environmental pollution and raising transport safety. At RTA, we
believe that companies and organizations in Dubai can play an
important role in helping the city to meet these challenges. The aim
of the Dubai Award for Sustainable Transport is to encourage
organizations and companies to play an active role to implement the
most innovative and effective initiatives in the field of sustainable
transportation.

**
3. Casio (KT Pg8 Qr Pg) **

HD: Shock in motion

**
4. Etisalat (KT Business page-42) **

HD Put your busines on a better IP path

Copy: IP connect the new generation network

Introducing the next generation in Inernet Protocol-Virtual Private Networks (IP-VPN's). IP Connect, allows companies with locations in the UAE and across the globe to connect and transfer data privately and securely.

Choose from a selection of packages, ranging from 64 kbps up to 1 Gbps!

For more information, please call 101 or visit www.etisalat.ae/ipconnect

**

20january2008Sunday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - United Arab Emirates

Front
Inside

1. Nakheel ((KT Wrap Page) ***

Pg1 HD: Think blue.
Copy: Under the direction of H.H. Sheikh Mohammed Bin Rashid Al
Maktoum, Vice President and Prime Minister of the UAE and Ruler of
Dubai
Nakheel is proud to launch Blue Communities, a new think-tank
initiative that aims to create positive change for coastal
developments.

Pg2 HD: Blue communities.
Inspiring positive change for our coastlines.
Copy: Blue communities will engage experts develop standards that
govern coastal communities. This is a long-term initiative, created to
foster different ways of thinking and acting. This is not about one
firm or one country. It is open to everyone who shares in our vision
to create a better coastal future.

Pg3 HD: Think blue and think about improving the world.
Think blue and think about positive change to our coastal environment.
Think blue and think about species protection.
Think blue and think about a long-term commitment to our planet.

Pg4 HD: Think blue.
Baseline: For a better coastal future.
2.
3. Dubai Gold and Jewellery(KT Pg18 Half Pg) ***
HD: Fan you golden dreams.
Copy: Win 1 kilo gold everyday.
Fan you desire for Gold this DSF. Just buy jewellery worth AED5OO from
any Dubai Gold and Jewellery Group participating outlet and enter the
draw to win 1 kilo of gold everyday. That's an amazing total of 32
kilos of gold to be won!
4.
5. Bank of Baroda(KT Pg 20,21 Double spread) **
Bank of Baroda GCC operations welcomes it's global chairman and
managing director , Bank of Baroda Dr. Anil K. Khandelwal to Dubai.
6. Jacky's (KT Pg25 Full Page) *
HD: Pick a printer Get a voucher
Copy: Buy any HP Printer from Jacky's and get a gift voucher worth
AED100 on ink and media.
7. ADCB- Campaign - ad2
press ad
Outdoor Location: Dubai Media City, Building #1, Near the lift.
8. Emirates-press & Outdoor (KT Pg3 Half Page) ***
HD: Flexible.
Copy: Book online at the new emirates.ae and we'll help you find the
flight you want at the price you want.
Baseline: Fly Emirates. Keep Discovering

19january2008Saturday (eyes... ON)

Eyes were is on the clock at 06:30
Details will be posted sooon...


News
News - Khaleej Times

Dubai scripts marathon history(KT Pg1)

Runners at the start of the Dubai Marathon- the World's richest
marathon- in Zabeel area of Dubai on Friday. Ethiopian legend Haile
Gebrselassie finished the 42 km race with a time of 2:04:53. Birhane
Adere, also from Ethiopia, clocked 2:22:42 among the women.

Advertising - United Arab Emirates
1.
2. VLCC (KT Pg1 Qr Pg) **

HD: VLCC helped her lose weight and transform her life. It can help you too.
Copy: At VLCC we have a history of helping people regain their shape
and confidence. If you too want to loose weight, without crash diets,
strenuous exercise, hunger suppressants, medicines or surgery, call us
today, and transform your life.

Baseline: Slimming, skin and hair services for men and women.

3. Al-Futtaim Motors (KT Pg2 Half Pg) **

HD: The pride of the land.

Copy: The legendary Land Cruiser has been taming and conquering the
most challenging terrains across the world for 50 years and has become
an important part of the lives of people in over 127 countries. Here
in the UAE it has become part of the land's history and development,
and part of the very fabric of life. The all new Land Cruiser makes a
new chapter in this legendary story, and is a continuing symbol of
strength, durability, reliability, safety, comfort and unrivaled
all-terrain driving performance. Combining majestic styling, powerful
and responsive engines, and new advanced driving technologies, the all
new Land Cruiser is undoubtedly the Pride of the land.

4. Teaser ad-4

Outdoor

Celebration begins on Sheikh Zayed Road...

18january2008Friday (eyes.... ON)

Eyes were on the clock at 0645
Review will be posted soon..

Advertising - United Arab Emirates


1.Teaser ad (KT /Pg11/Qtr Pg) *
HD: Coming soon
A 43,560 sq.ft way to say ‘Thank you’


2. Pan Emirates (KT Weekend Magazine Pg3) *

HD: Wake up. Life waits outside.
www.panemirates.com

3.Homes r Us (KT Weekend MagazinePg2) *

HD: One of our demanding quality controllers. We call them homemakers.
Copy: At Homes r Us we see beauty, quality and value through the uncompromising eyes of our customer. Inspiring us to showcase only the finest in furniture and home décor. So, when it comes to creating a home that reflects your inner self, make Homes r Us your partner. It’s a relationship that’s at the heart of homemaking.
Baseline: Think home Think Homes r Us

4.Mazda3 (KT Weekend Magazine Pg9) **

HD: Drive your passion
Copy: headstrong, passionate and focused. The new Mazda3 is a reflection of the new generation that drives it. Its got sporty new interiors, dual airbags, ABS, advanced road handling technology, improved acceleration and enhanced fuel efficiency capabilities. Stop behind the wheel and you will believe.
5. Splash (KT Weekend Magazine Pg11) **

HD: Spring 2008 collection now in stores.
6.Palmer’s Cream (KT Weekend Magazine Pg 15) **

HD: Stertch marks?
Copy: Prevention is the only cure.
Increase your skin’s elastic during pregnancy with added elastin and collagen in Palmer’s Cocoa Butter Formula
Baseline: Skincare to nurture mothers.

17january2008Thursday (eyes.... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News - Khaleej Times
Sheikh Mohammed fetes women pilots.
His Highness Sheikh Mohammed bin Rashid A Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, yesterday attended a graduation ceremony for the 37th batch of cadet pilot officers and first course of women pilots at the Khalifa Aviation College in Al Ain.


Advertising - United Arab Emirates

1. Nakheel (KT Newspaper wrap ) ***

HD (Pg1): The World
Copy: Nakheel celebrates the completion of an epic.

HD(Pg2,3): A vision made real
Copy: With the completion of the World, Nakheel offers a development of historic proportions to Dubai. Residents and visitors alike can be part of breathtaking collection of homes and retreats, making an exceptional city even more spectacular. More than 40 of the finest luxury resorts start opening in 2010, providing restaurants, amenitiesand entertainment for all to enjoy. Dubai’s exclusive island destination is completed on schedule.
HD(Pg4): An unsurpassed destination is coming.


2. Emaar (KT Pg5Qr Pg) ***

HD: You set the trend Others blend in
Copy: Belong to some places special

3.Emaar (KT Pg7Qr Pg) **

HD: You set the trend Others follow it
Copy: Belong to some places special

4. Emaar (KT Pg15 Full Pg) **

HD: You raise the standards Others meet it
Copy: Standpoint
At standpoint, there’s more to life than meets the eye. It’s a place that inspires you to see things from your perspective and not that of the world. Here, you can harness the vibrant energy of a city, yet choose to set your own pace in your space. Whichever way you look at it, at standpoint, you live life the way you see it.

5. Istithmar World (KT Pg25,27 FullPg) **

HD: Our global outlook has always been reflected in our investments…
Copy: Now, it is reflected in our name too.
Istithmar is now Istithmar World, a Dubai world company.
With a portfolio of highly successful investments in markets ranging from North America and Europe to the Middle East and the Far East, it is only natural that our name should reflect the global nature of our operations. Which is why we are now evolving from Istithmar to Istithmar World. What’s more, our new name and logo enable us to further leverage the strength and goodwill that Dubai World enjoys across the globe.

6. Teaser -1
HD: The perfect legacy. Soon in two and three bedroom sizes.

16january2008Wednesday (eyes.... ON)

Eyes were on the clock at 06:34
Details will be posted soon...

Business - Khaleej Times

HD: HCL Infosystems launches $355 laptop

HCL Infosystems Ltd. Yesterday placed its bets on a lower priced computer, hoping that it will click with India’s growing number of Laptop users and increase its market share.
The MiLeap X series Laptop- priced at just Rs13,990($355) – has a seven-inch screen and weighs less than a kilogram. It’s specially designed for the Indian environment…

Advertising - United Arab Emirates
1.Emirates (KT Pg2 HalfPg)
HD: Double Happiness.
Copy: The Chinese symbol of double happiness is used in celebrations across the country. With Emirates double daily flights to Shanghai, there’s twice the reason to visit.
Twice daily to Shanghai. Fly Emirates. Keep Discovering.

2.Diesel (KT Pg5 Half Pg)
HD: Fuel for Life
Copy: Use with caution
Finally Legalised



3.Rambo4 (KT Pg10 Full Pg)
HD: You liked it before, so he’s back with more


4.Samsung (KT Pg20 Half Pg)
HD: Imagine living in two worlds simultaneously
Copy: Imagine shifting between your international and domestic number effortlessly. Introducing D880, the smart slider that handily accommodates two sim cards in one sleek unit. With D880, you can switch automatically between numbers as you dash around the world. With Samsung, it’s not that hard to imagine. Mea.samsungmobile.com

15january2008Tuesday

Eyes were on the clock at 06:02
Images will be posted soon...

Advertising - United Arab Emirates

1.Tamweel (KT Pg9 Full Pg)

HD: Finance approvals in 48 hours or get money back.

Copy: The leader in real estate finance known for its superlative products and services has raised the bar again. Now, for the first time, we’ll process your finance application within 48 hours or guarantee money back on arrangement fee. At Tamweel, we don’t rest on your laurels, we innovate products and services for your benefit. It’s no surprise then, that we’re the largest real estate finance company in the region fulfilling your dreams of owning a home faster.

Baseline: The home of home finance.

2.Choithram Supermarkets and Department Stores(KT Pg27 FullPg)

HD: Grand choices. Grand prizes!

Copy: 3 Hummers to be won!

For every Dhs 50/-, get 1 coupon to enter the draw foe 3 Hummers.every draw entitles you to win exciting prizes like gold bars, i-River T 20 mp3 player, Laptops, LCD TV’s, Sony Portable playstations and Choithram Gift Vouchers.

Baseline: Where you always get more

3. Honda Accord (KT Pg31 Half Pg)

HD: Change the power Change the sytle Change the rules

Copy: Power and beauty have met, merged into one, and created a force unlike any other; The all new Accord. With your choice of an optimum-power 3.5L V6 or 2.4L 4 cylinder engine. Muscular new body to match. Sports sensibility that shines in every aspect of the design and the grace of each movement. Bold. Elegant. Certain to blow away everything you thought you knew about the luxury sedan.

Advertising - International

14january2008Monday

Eyes were on the clock at 06:02


News



Advertising - United Arab Emirates




1. Noor Islamic Bank (Khaleej Times Fpg-2)**

HD: The dawn of a new day beyond limits in every way.

Copy: Every dream begins with one wish... but sometimes, it is that first step that's most difficult to take. At Noor Islamic Bank, we provide you with a starting point to a world of infinite possibilities; a launch pad to reach your goals, no matter how big or how ambitious. With Noor Islamic Bank, you'll make the perfect start to a fulfilling journey. For details, call 800-NOOR (800 6667) today.

** Yesterday we saw a man horse riding towards the horizone... And today, swimming. Simple. No brain storming needed to conceive the idea.



2. Victory Heights - Campaign/ad2 (KT Fpg-9) **

HD: Live

Copy: Life finds balance at Victory Heights.

Embodying the engergy of sport, the soothing suroundings of nature, the pursuit of a healthy mind and body, and the creation of moments to remember, Victory Heights is all about the wellbeing of you and your family.
(Feature - pls refer the 1st ad of the same campaign, posted last week)

** 2nd ad of the campaign. Nice treatment...more like a duotone.



3. ADCB (KT HPg-27) *

HD: Going back to Genie Land

Copy: Million Dollar Dreams 3

Sign-up for ADCB Million Dollar Dreams 3. Give the Genies a run for their money.
Nothing gets better than ADCB Millon Dollar Dreams 3 - a unique one year deposit gives 1 in 5,000 customers a chance of becoming a Dollar Millionaire!
•Deposit AED 30,000 of US$ 10,000 gives you an additional entry into the draw
• Every additional deposti in multiples of AED 30,000 or US$ 10,000 gives you an additional entry into the draw
• You also receive a guaranteed return of 2% p.a. on your deposit of maturity.

Hurry! After all, your best chance of making Million Dollar Dreams come true lies with ADCB. Not the Genies.

* ADCB ads always go for difference which personally I feel, creates lack of synergy or direction and justice to the brand value.



4. Masdar - Abu Dhabi Future Energy Company (KT Business Half pg-37) ***

HD: Today's Source for Tomorrow's Energy.

Copy: Dedicated to the evolution of alternative energy and sustainable development, Masdar is proud to host the World Future Energy Summit. By taking action to solve the global demands for energy, Masdar is helping to drive the economic growth of Abu Dhabi and to provide clean alternative sources of energy for future generations.

For more information on Masdar go to www.masdaruae.com or visit stand no. 350
at the Abu Dhabi National Exhibition Centre, between 21-23 January 2008.

*** Awesome it is.. very corporate... thought provoking.

Advertising - International

Headline: Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss / Copywriter: Thomas Niederdorfer / Illustrator: Eva Jordan / Photographer: Vienna Paint / Wood Carving: Toni Baur
Published: December 2007

See how some creative heads reacted....

1. As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.
--One day there will be a marvelous signature here. For the moment there is this.

2. great visual. but i think the logo on the top right is looking very odd.
your work is your identity.

3. The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

4. Killer!

5. Have your say..... shajizone@gmail.com

13january2008Sunday

Eyes were on the clock at 06:02


Advertising - United Arab Emirates


1. RAK Bank (KT Pg1 qr pg ad) **

HD: 0% interest

Copy: the sweetest credit card offer.

Introducing 0% interest for the first three months with your new RAK Bank Credit Card.

Now enjoy shopping with no interest for the first three months on your RAK Bank Credit Card.

Apply for your new RAK Bank Credit Card and enjoy all these standard benefits.





2. Noor Islamic Bank - Campaign-ad3 (KT Pg 2 Full Pg) **

HD: The dawn of a new day, beyond limits in every way.

Copy: Every plan starts with one thought…but sometimes, it is that first step that’s most difficult to take. At Noor Islamic Bank, we provide you with a starting point to a world of infinite possibilities; a launch pad to reach your goals, no matter how big or how ambitious. With Noor Islamic Bank, you’ll make the perfect start to a fulfilling journey. For details, call… today.

Baseline: Be unlimited




3. Dubai First Master Card (KT Pg5 Half Pg) **

HD: Travel-miles can leave town forever.

Copy: Get up to 4% cashback instead of impractical benefits

Tired of travel- miles that take forever to add up and leave you waiting endlessly for a seat? Discover Dubai First Master Card, the card that gives you maximum cashback. It also comes with the latest PayPass technology which means a simple tap of the card is all you need for quick and convenient transactions. Forget impractical benefits, get Dubai First Master Card. Minimum fuss, Maximum Cashback.

Baseline: You’re always first.



4. Barclays (KT Pg9 Full-page) *

HD: Staying ahead of the game for over 134 years

Copy: Ladies and gentlemen. Welcome to another exciting first from Barclays, the Bank that has been re-inventing banking for over 134 years. As Title Sponsors of the Barclays Dubai Tennis Championships- a World Class Tournament, owned and organized by Dubai Duty Free- we invite you to reserve your seats for the non-stop action with all your favourite International tennis stars, from 25th February to 8th March 2008. For more information on the Bank that never stops innovating, call 800 Barclays. Or log on to www.barclays.ae For tournament information log on to www.tennischampionships.com

Baseline: Banking reinvented





5.Indigo Properties - Campaign-Ad4 (KT Pg15 Full Pg) *

HD: excellence, by nature

Copy: excellence, b indigo

At Indigo Properties, excellence isn’t just another word.

It is the credo that has made us in a very short span of time, one of the fastest growing real estate development companies in Dubai today.

Be it excellence in architecture, excellence in our interiors and our finishing, excellence in our exteriors and our designs, or even excellence in our customer relationships, Indigo today has come to be synonymous with absolutely the very best, and then some more.

The pursuit of excellence has come home.

Baseline: developing excellence

Advertising - International


Advertising School: School of Visual Arts, New York, USA
Creative Director: Jeffrey Metzner / Art Director / Copywriter: Raisa Ivannikova / Photographer: Kevin Honegger, Raisa Ivannikova / Published: Spring 2007

See how some creative heads reacted...
1. Cool thought but if I saw just the cover, I wouldn't get it. Unless it said "Place hands here" or some kind of directions on the inside cover. Too many cooks in the kitchen....
2. fresh idea.
cool.
your work is your identity.
3. The idea is kinda cool but makes for a boring cover
Good is the enemy of great.
4. timeout is a mag that gives you info on the
entertainment, hotels/restaurants and a lot
more about a particular city.
fresh work
5. Have your say.... (Mail to shajizone@gmail.com)

12january2008Saturday

Eyes were on the clock at 06:15


Advertising - United Arab Emirates
Today both ads chosen were of riders

1. Noor Islamic Bank (KT Fpg-5)**
HD: The dawn of a new day, beyond limits in every way.
Copy: Every journey begins with one step... but sometimes, it si that first step that;s most difficult to take. At Noor Islamic Bank, we provide you with a starting point to a world of infiite possibilities; a launch pad to reach your goals, no matter how big or how ambitious. With Noor Islamic Bank, you'll make the perfect start to a fulfilling journey. For detals, call 88-NOOR (800 6667) TODAY.
Baseline: Be unlimited.
** Nice... the only thing is that the bluish tone given to the horse and man which symbolises the host and the customer respectively, though it goes very well with the headline, visually gives an odd look.

2. Omega (KT Back page-24)*
HD: Endurance Races' Choice
Copy: Available at Omega boutiques (Burjuman Centre, Deira City Centre, Sahara Centre, Wafi( and at select Rivoli Sotres. Toll Free: 800-RIVOLI
* Visual is not an outstanding one. Seen many a times.

11january2008Friday

Eyes were on the clock at 07:10


Art

Section: Art Attack / Headline: Painter par excellence / Wrier: Suchitra Steven Samuel
Khaleej Times Weekend, Pg40
Details soon..
Business
Advertising - United Arab Emirates
1. Toyota-Alfuttaim Motors (Public Awareness campaign-3) ***
HD: Give your car a healthy heartbeat.
Copy: Presenting Periodic Service Maintenance Contracts. Regular check-ups for your car.
Baseline: We care, and it shows.
*** brilliantly executed...
2. Etisalat (KT Weekend Magazine Pg.11) **
HD: Some messages are better heard than read.
Copy: Express your feelings with voice SMS service.
Send your greetings to your family and friends in your own voice! Record your voice message of upto 30 seconds and sent it to any Etisalat mobile in the UAE. A notification SMS will be sent to the person receiving your voice sms requesting him to listen to the voice message. No subscription or rental apply.
** Nice headline... and a visual that gives the affection of a whisper.


3. Homes R us (KT Weekend Backpage) *
HD: One of our descerning merchandisers. We call them homemakers.
Copy: At homes r US we see beauty, quality and value through the uncomromising eyes of our customer. Inspiring us to showcase only the finest in furniture and home decor. So when it comes to creating a home that reflects your inner self, make Homes r Us your partner. It's a relationship that's at the heart of homemaking.
Baseline: Think home Think Homes r Us.
* Nice thought...badly executed

10january2008Thursday

Eyes were on the clock at 06:43
R

Business

Advertising - United Arab Emirates
1. Nakheel - Dubai Premenade (KT Centsprd pg 16-17) ***
HD: Centre Yourself
Copy: From the visionary company that created The Palm and The World, now comes an incomparable vision of splendour and tranquility. Nakheel invites you to experience Dubai Prmenade, a magnificient exclusive urban waterfront community where exquisite residences, world-class amenities, uninterrupted water views on three sides and iconic landmarks come together to create a place of sublimeliving a place to be centred.
Dubai Promenade Amenities:
• Prime location i the most desirable district of New Dubai • The Icon Hotel, an architectural wonder and Dubai's newest landmark• Approximately 26,000 sqm of shopping with many fine dining choices • 70-berth marina • beautiful private beaches and pools • World-class spa and health club
*** Promenade logo is nice and also idealises the brand value of their architectural wonder, Icon Hotel. The visual treatment is nice-in lane with Nakheel's bluish corporate look.
Also there's an article in today's Khaleej Times Business section (given above).
2. Yateem Optician-Sihouette (KT Qpage-front) **
HD: No gravitation. Only. attraction.
Copy: Titan Minimal Art_Space Edition
The lightest eyewear
** Visual is OK... there's a small typo mistake due to the placement-full stop after 'Only' in the headline- one of the meteors in the galaxy.
3. Mashreq (Bank) (KT QPg-2) ***

Visual: Smile with an astrix
HD: * No annual fee. No fine print.
Copy: Get a Gold or Classic Credit Card from MAshreq today.
In this world of increasing costs Mashreq brings you another reason to smile. Continue to enjoy the same great benefits from the Gold and Classic Credit Cards now without an annual fee.
Apply now. SMS 'smile' to 4250, visit www.mashreqbank.com, call Mashreq on 04-217 4010 or walk in to any Mashreq branck.
Baseline: nil
***
4. British Airways (KT Half page-2) **
HD: from AED 2500-London in world traveller plus
from AED 1200 - London in world traveller
from AED 2200 - US in world traveller
Copy: For a limited time only, British Airways is offerng the most attractive prices to London and North America in both World Traveller and World Traveller Plus. And with a larger US network than any of our competition, we also offer the greatest choice of citites to fly to. Seats are limited so book today at ba.com, where our lowest prices are guaranteed.
British Ariways
Book now at ba.com or contact your travel agent.
*Terms and conditions. Tickest are not refundable. Offer cannot be combined with any other promotions or discounts. The prices listed are for a return World Traveller fare. Reservation change fee is GBP50. Other terms and condidiotns apply. Taxes, fees, charges and security surcharges apply and prices are subject to availability.
** (review will be posted soon)
5. Falcon City ( KT Fg)**
6.



Advertising - International

a.

b.

HD: We really wish you would stay a little longer.

Advertising Agency: Uncle Grey, Oslo, Denmark
Creative Director: Per Pedersen / Art Directors: Jesper Hansen, Jon Goltsche / Copywriters: Ulrik Juul, Kristian Eilertsen

Have your say: Mail your views to shajizone@gmail.com

09january2008Wednesday

Eyes were on the clock at 06:02
Review will be posted soon...


Business
India's Tata offers the cheapest car on earth. (Khaleej Times, Business Page-52)

Advertising - United Arab Emirates1. Deyaar (KT Pg5 Full Page) *
HD: The best selling author at Business Bay completes the exclusive collection with a masterpiece.

Copy: Releasing on January 14 at our spacious and newly revamped Sales Centre at Dubai Airport Road.

Baseline: Defining Space.
2. First Gulf Bank Mater Card (KT Page7 Full page) **

HD: Introducing the new First Gulf Bank Chip Debit Master Card.

Copy: Your gateway to convenient transactions all over the world.

The new First Gulf Bank Chip Debit Master Card comes with state- of- the- art chip technology that reduces the risk of fraud. Globally accepted at over 25 million locations, this card make shopping absolutely convenient and secure. And what’s more, you can now withdraw money at over a million ATMs around the world at any time using this card.

Get your card today and enjoy greater convenience.
3. Titan Edge Watches (KT Pg9 Full page)

HD: Can you handle the attention?

Copy: There’s a thin line between seeking and drawing attention. As the slimmest watch in the universe, Titan Edge sets you apart, winning you more attention than you can handle.

Baseline: The slimmest watch in the universe.
4. Falcon City * (details soon)
5. United Nations Environment Programme-2nd ad (KT Pg44 Full Page) ***

HD: 75% of the world’s megacities are by the sea.
Think Blue?

Join in, www.thinkblue.ae
6. Lulu (KT Pg18 Half Page) *

HD: Hypermarket or worldmarket?

Copy: Explore at Khalidiya Mall, Barka, Karama…

We are extending our reach so that we could bring world class products from around the world nearer to you, everyday. After all we know what it takes to cater to the diverse needs of the cosmopolitan population of this region, as we have been doing just that for the last 4 decades at 66 store across the GCC.

Baseline: Where the world comes to shop.

08january2008Tuesday

Eyes were on the clock at 06:02


Advertising - United Arab Emirates
1.DAIHATSU Sirion (Khaleej Times QPg front) *
HD: Sirion just got more powerful
with the new 1.5L DVVT engine.
* The visual is of a leopard's footprint that comes from the tyres of the car. Actually there are two leopards... Does that mean the car has got dual engine!!!! (Coming back to Headline which says - Sirion just got more powerful)
2. ETIHAD AIRWAYS- FORMULA1 (KT Pg6) ***
HD: From Runway to Raceway.
Copy: as title sponsor we’re proud to be bringing you the 2009 FORMULA1 Etihad Airways AbuDhabi Grand Prix. So stay tuned for all the edge-of-your-seat excitement of one of the world’s most thrilling sportine vents. With Etihad, you’re always on the right track.
*** Nice visual.
(a) Press ad ***
b). Outdoor: Location: Near Madinat Jumeirah
3a & 3b. UNITED NATIONS ENVIRONMENT PROGRAMME
HD: By 2010, 80% of people will live within 100 km of the coast.
Copy: THINK BLUE.
Join in, www. Thinkblue.ae
*** Nice.. yet to see.
4. VISA Official Payment Card( KT Pg2 Half page) *
HD: Spark a higher turnover this festive season.
Copy: Add value to your business this Dubai Shopping Festival from January 24th to February 24th 2008. Choose from four promotion categories to bring in the customers and register as a participating outlet.
To register, please visit the DSF Registration Desk at the Dubai Department of Economic Development, ground floor.
*...o....k.
4. MAZDA (KT Pg8 Halfpage) ***
HD: DRIVE YOUR PASSION.
Copy: ZOOM ZOOM
Headstrong, passionate and focused. The NEW MAZDA3 is a reflection of the new generation and drives it. its got sporty new interiors, dual airbags, ABS, advanced road handling technology, improved acceleration and enhanced fuel efficiency capabilities. Step behind the wheel and you will believe.

*** good.
5. Yoga Camp (KT Pg 27 Full Page) *

HD: LARGEST YOGA CAMP FOR THE FIRST TIME IN THE MIDDLE EAST. BE PART OF IT.
Copy: “Good health is the birthright of all human beings.”
Holistic well-being awaits you. Come, be part of Pranayam Yoga, millions worldwide have already benefited.
Event Dates: 25th, 26th, and 27th Jan 2008 (Friday- Sunday)
Venue: Airport Expo- East Hall, Dubai
Time: 6.00am to 8.30am
Baseline: Swami RAMDEV
FIRST EVER APPEARANCE IN DUBAI.
* Image is 'larger' than life, in the ad layout.

07january2008Monday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - United Arab Emirates

1. Barclay Card (Khaleej Times Front page, 25x4) **
HD: You rang sir?
Copy: Choose Barclay card platinum and choose the Barclays Butler.
When you choose Barclay card Platinum, you open your door to truly premium services such as your own personal butler, a valid to park your car, exclusive offers at leading spas in the UAE, complimentary flights and movies. If you happend to enjoy all these(and more) on a weekend, you'll be glad to know that you will be earning double Barclay card reward points. Its easy to see why Barclay card platinum compliments your truly exclusive lifestyle.
Baseline: Banking reinvented.

** Very upmarket. Quite a pretty repetition of the brand in the body copy makes it unnatural, seems wanted to insert the brand name imposingly .

2. Victory Heights (KT Fpg-2)**
Hd: Live memories.
Copy: life finds balance at Victory Heights.
Embodying the energy of sport, the soothing surroundings of nature, the pursuit of a healthy mind and body, and the creation of moments to remember, Victory Heights is all about the wellbeing of you and your family.
Baseline: Where life finds balance.
** Nice visual but hard to make out, its almost gone in the reproduction.

3.Lexus ( Khaleej Times pg6 half page) **
HD: Experience an exceptional new dimension in luxury sports sedan.
Copy: The new Lexus IS300. A luxury sports sedan that embodies L- Finesse design: simplicity, purity and intriguing elegance. Combined with new standards in luxury and driving performance that will excite your senses. Test drive the IS300 today and experience the difference.
Baseline: The Pursuit of Perfection.
** Good visual. Layout.

4.ADCB (KT pg9 full page) ***
HD: For once, all that glitters is gold.
Copy: With ADCB Gold Credit Card, privileges are worth its weight in real gold. No other gold credit card in town can quite match the privileges of ADCB Gold Credit Card. While giving you superior purchasing power, it also rewards you with benefits that truly shine. After all, it is here to set the real gold standard.
ADCB Gold Credit Card privilges also include 24- hour Roadside Assistance, Personal Travel Assistance, Credit Card Loan, Travel Insurance and lots more!
In addition, get rewarded with ADCB Touchpoints! Its promise is simple.The more ADCB Products and Services you use, the more rewards you get. Earn one Touchpoint for every AED1 spenton your ADCB Gold Credit Card.

*** Despite cracking a very good concept and imagery, the creative fails to make the readers interenalise the features.. Its gone unnoticed, as its a blindspot print on the gold bars. 5. Noor Islamic Bank (KT Doublespread 16-17)***
HD: Launching a whole new world of Islamic banking. Shaped by you, for you.
Copy: Unearth a new idea in banking; a bank that removes "restrictions, eliminates 'condtions' and puts you in controls of your finances. Our products have been designed by your thoughts and opinions, resulting in a flexibility that enables you to mould them to suit your needs. With Noor Islamic Bank, its all about your choice, your likes, your prefererences. Experience a way of banking, you've always wished for but never experienced. Your way.
Baseline: Be unlimited.
Outdoor ( Sharjah King Faisal Street).

*** Nice.
6a.FALCON CITY (KT Pg15 Full page)
HD: Find your place in the world.
copy: The residential villas of Falcon City nestle comfortably on the falcon's wings. The villas offer a unique lifestyle that begins when you choose a design from distinguished themes inspired by the most beautiful places in the world.
ANDALUSA
Majestic splendour of Spain's picturesque hills.
Baseline: The World in a City.
6b.FALCON CITY (KT Page23 Full page)
HD: Find your place in the world.
copy: The residential villas of Falcon City nestle comfortably on the falcon's wings. The villas offer a unique lifestyle that begins when you choose a design from distinguished themes inspired by the most beautiful places in the world.
NEW WORLD
gracious, Classic American Beauty of NEW HAMPSHIRE
Baseline: The World in a City.

06jan2008sunday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - International

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Art Director: Andreas Gesierich, / Jr. Art Director: Daniel Senitschnig / Copywriters: Eva Sommeregger, Florian Schwab
See how some creative heads reacted...
(a). Cannes-prospect. It comes just like that!
(b). Excellent lighting. Great idea if you run out of soap.
(c). The highlight looks little odd. Good one
(d). im the only one that thinks that a bubble bursts when you touch it? i get the feeling that this condoms are going to break if i use them. im sorry, but i cant like something that gives me a negative image of the product.



Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi / Art Directors: Samir Sojwal, Akshay Thakur / Copywriter: Yogesh Pradhan

See how some creative heads reacted...
(a) C'mon. It's from O&M. It can't be that bad. ;
(b) true, its not that bad. but you know..unfortunately sometimes we see certain ads and a big chunk of our judgement comes from when we find out what agency. Sometimes we see 'ok' ads but when it's from Saatchi or O&M then we go oh wow that must be really good. But anyway only sometimes, an idea is an idea but it does add credibility to find out what's the agency
(c) Have your say.... (Shajizone@gmail.com)

Advertising: United Arab Emirates

1. Mc Donald's (Khaleej Times Front page Q pg)*
Hd: What do you feel like having today?
Copy: Whatever you choose, McDonald's has something for everyone.
** Nice headline...and apt placing in the front page of the newspaper... first thing to be noticed in the morning.
2. Jumeirah Heights (KT Fpg7)*
HD: Copy: With three duplexes at The Clusters giving you double height ceiling and generous living space, you can take your lifestyle to new heights.
Copy: For information 04... Visit www.jumeirahheights.com
Baseline: Take your life to new heights.
* Visual is not appealing. may be lack of contrast to fit into the visual.

3 Falcon City-Campaign (KT Full Pages)**

3a. (pg-11)
HD: Falcon City- The World in a city
Copy:
Find your place in the world.
The residential villas of the Falcon City nestles comfortably on the Falcon's wings. The villas offer a unique lifestyle that begins when you choose a house design from distinguished themes inspired by the most beautiful places in the world.
Baseline: Invest in the city and gain the world.
3b. (pg-21)
HD: Falcon City- The World in a city
Copy: AEGEAN
Quaint Mediterranean Island appeal of Greece
Baseline: Invest in the city and gain the world.


3c. (pg-23)
HD: Falcon City- The World in a city
Copy: Santa fe
Rustic charm of new Mexico's sun-kissed plains
Baseline: Invest in the city and gain the world.

** hm....

05jan2008saturday

Eyes were on the clock at 07:02
Details will be posted soon...

News - Khaleej Times
HD: Where future begins... (KT Front page)***
Two years of inspiring leadership.
" Things are changing... changing for the better, and with ever greater speed. There's the perceptible HH Sheikh Mohamed touch to the administration everywhere. For the past two years across the UAE and more emphatically in Dubai. Dubai is changing...and Dubai is changing in amazing ways..."
*** A great Leader whom, the todays world is watching at.

Advertising - United Arab Emirates

Advertising - International

Headline: More than 300,000 children are sexually abused in Germany every year.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: Ralf Heuel, Patricia Pätzold, Ralf Nolting / Art Director / Illustrator: Julia Elles / Copywriter: Laura Müller-Rossbach

How some creative heads reacted...
(a). Evil touching innocence.
(b). The original idea is from Vincent Perrotet & Gerard Paris. The name of the poster is Septieme Ciel. Here is the proof:
http://www.masr.com.mx/las-ideas-recicladas-no-son-socialmente-respons...
(c) excellent ad, bravo!

04jan2008friday

Advertising - International


Advertising Agency: Wunderman Y&R, Zurich, Switzerland
Art Director: Reto Clement / Copywriter: Ivan Madeo / Graphics: Pascal Deville / Photographer: Reinhard Hunger
Published: January 2007
See how some creative heads reacted....
(a)....So what if they r stupid and test hearing on dolls!! come on!!
(b) a) This version of Windows comes full of excitement,
is just too much to handle
• Windows users are dummies • Both of above • None of above

These look too cold, I know you were through a lotta work (location, props, illustration), but they don't feel a bit emotional. Sorry.

Have your say ...(Shajizone@gmail.com)

03jan2008thursday

02jan2008wednesday

Advertising - International

Headline: Budget apartments coming soon in Bangalore from Orange Properties.
Advertising Agency: Six Inches Communication, Mumbai, India
Creative Director: Pravin Shah / Art Directors: Abhinav Babar, Rutul Mistry / Copywriter: Abhinav Babar / Photographer: Zui Patrvali

See How some creative heads reacted...
(a). Good. I liked it.
(b). blah...kinda bland. not very interesting, attention grabbing, or memorable.
(c). pls. leave advetising.....
(d). This would be great, if we were in 1993.
(e). Have your say (Shajizone@gmail.com)

01jan2008tuesday

Eyes were on the clock at 06:02

A very Happy new year to all you...

Details will be posted soon..







Advertising - International


Advertising Agency: King James, Cape Town, South Africa
Art Director: Wallace Seggie / Copywriter: Jacques Shalom / Photographer: Getty Images / Illustrators: Haydn Fairman, Anthony Murra

See how some creative heads reacted...
(a) Fantastic!
(b) this one is really good. at a point it seems like making fun of happydent ads.
really nice. Your work is your identity.
(c) I am not an art person. Can some art directors comment on the photoshopping of the light beam? I like the idea.
(d)A nice work. On the photoshopping i think it needs a little bit of more work. I think the scale of the lighthouse don't fit, am i correct?. If natural light come from backwards the light house must be reflected in water too (a very long reflecttion).