eyes on...

6/07/2007

07june2007thursday

Eyes were on the clock at 06:02

Details will be posted soon....

Advertising:

1. Audi (GN Hpg-20)***

Hd: Discover the perfect blend of style and practicality

Copy: Smoothly combining sporty practicality with eye-catching style, the versatile Audi A3 is a sleek city performer that easily double as an open road adventurer. What's more, it now comes with a special offer of free insurance*.

2. Hyundai Sonata (G Hpg) *

HD: Excitement Guranteed! Safety assured!

* nothing special about it..
3. Nissan

4. THEone (GN-31 Hpg)****

HD: I'm a bliever in beauty. short lived and fragile, unless it's made of leather. Once, I lost belief. But I found it again, In the arms of a sofa.

Copy: Everyone needs something to believe in. We believe in always being different. That's why we've started a retail revolution to surprise you with limited edition home fashion collections tha tlook and feel more expensive than they are. We are on a crusade to change the world, armed with our core values believer, love, alive and brave.

Are you crazy enough to believe that together, we can make the world a better place?

**** Cool. Still I like the one that came yday.

5. Premier Motors (GN Hpg)**

HD: Expert health care for your car.

Announcing the opening of our new service center in Mussafah, Abu Dhabi.

6.

Outdoor:

1. Location Juemriah Road, Near Media city **

** Eye catching

2. Location Juemriah Road, Near Madinat Al Jumeirah.***

*** Nice layout.

6/05/2007

06june2007wednesday

Eyes were on the clock at 05:58

1. Nissan Armada (GN HPg)***

HD: Welcome on-board

Copy: Class-leading legroom for first-class comfort. Three rows of seating for up to eight people. An automated tailgate for easy access to the luggage compartment. And massive 360 hp, 5.6litre, v8 engine. The 2007 Armada. Move your world in big way.

*** Clean blue toned visual. additives are the USP- the luggages, what they want to communicate. Good art direction.

2. Dodge Nitro (GN Hpg)***

HD: The new Dodge Nitro. Get your boost. Starting from Dhs. 89,500.

Copy: Bold muscular styiling, 3.7 L Magnum V6, 205 hp@5200rpm / 4 speed automatic, 16-inch styles steel wheels, supplemntal side curtain airbags, 6 speakers,

Baseline: Grab life

*** The visual is of an electric spark to illuminate the brand name, on the metalic grill, with the vehicle power. Attracting visual.. straight onto the power, their USP.

3. Chevrolet (GN band) **

** Yesterday we mentioned about this ad. But the visual looks more childish, when see it again again...! getting away from desired automobile appeal when the cars are being shown like toys?
4. Sony (GN FPg) ***

HD: Walkman takes me to my kinda place

*** The visual is of a city created with music system.... like._.other ?

5. Etisalat Mobile Cam (GN Hpage)**

HD: Be there anywhere

Copy: MobileCam... Watch over your precisous possessions

Etisalat Mobilecam is a wireless camera that you can place anywhere ad access using your moble phone whereever you are whether you're inside or outsite UAE. All you need to do is make a video call to the number of the SIM inserted in the camra, enter the security PIN code(first time only) for your privacy and you'll be able to get live audio, video and talk-back facility. You can also zoom in and out, pan in four directions, and view in night mode. Get your MobileCam now from any of Etisalat Business Centres or outlets.

** Innovation... doubt whether the communication has enough impact to match with the great idea of Etisalat... weak visual.

6. Emirates Holidays (GN HPg)***

HD: Whatever your heart desires.

Copy: Whether you and that someone special long for a romantic island sunset or salsa dancing under the stars. Let Emirates Holidays tailor-make your dream honeymoon this summer. And with a wide variety of holidays available, from the untra affordable to the ultra luxurious. You'll get everything you want out of your next holiday.

Keep discovering. Let Emirates Holidays be your guide.

*** The visual is of an areal shot, simply connotes a view from the flight to discover something special...in their words- 'a romantic island under the stars'. Nice concept. In the Newspaper it was printed on SNP, magazine otherwise would have pulled your attention.

7. THEone (GN H page)****

HD: I am brave, so I fought the fight. No Pain, no gain. I got the first but not the latter. So I will lick my wounds. And fight again. Until that Pillow is mine.

Copy: The brave don't live forever. Cowards don't live at all. That's why we boldly battle conformity in everything we do. We've started a retail revolution to surprise you with limited edition home fashion collections that look and feel more expensive than they are. We are on a crusade to change the world, armed with our core values brave, alove, believer and love.

Are you brave enough to be yourself and make a diference?

Changing the world since 1966

**** The copy is amazing... and the visual treat depicts mind patterns of the charactor they created..rather than just design elements. Frustrations. Thirst. It speaks.. specially the red flowers which stands out in a duotone kinda ad, like blood stains. Good creative.

8. Mall of the Emirates (GN Hpg)***

HD:

Cast: You.

Stylist: You

Make-up: You.

Lightning Assistand: Your husband,

Copy: Your next look won't be decided by a television show on fashion, but by you. Start at Missoni, Aizone, Furia or any of our 200+ fashion stores, where every 250 Dhs you spend could win you a trip to the other fashion capitals of the world.

Be your Fashion icon with 'Mall of the Emirates' (logo)

*** Nice Ad. Photography could have been better. Her face is not being highlighted at all despite those bulbs. The angle and positioning of mirrors have been kept with a scientific mind..well done. The model Narsis has got the grace of 'look'... Here in the bodycopy of this ad, they are talking about the look only. I had shot her for Ajmal Perfumes once.

10. Nabeel (Also See Visuals 2 and 9) GN teaser-3 ads ***

HD:

Vis-2. There is something special..

vis-9: In the air.

Vis-10: It's the scent of our new identity.

*** Nice logo.

05june2007tuesday

Eyes were on the clock at 06:02

Advertising:

1. Dubai Summer Suprise2007 (GN FPg) ***

HD: Our sponsors bring you miles of smiles in Dubai.

Copy: Dubai Summer surprises 2007 and its sponsors wish you a fun-filled summer. Join us for DSS' 10th year celebrations this June 21 to August 31. Now for the first time ever, al ten surprises will run together for the entire 72 days. So both kids and adults can take advantage of even bigger, more exciting and entertaining events, summer sales, promotions and great winnings! With all this adn more, DSS 2007 promises to be even more exciting and the most spectacular event of the summer.

*** visually 'refreshing' ad.

2. SAAB 97x(GN 10x8)**

HD: For 3,228 AED/Month*

You can fly high with down to earth prices

Copy: At such down toearth prices, the Saab 97x has never been so afordable. And at no extra cost, you can enjoy a 4-year manuacturer's warranty. 24/7 roadside assistance across the Middle East, 2 years'/40,000 km free service and free comprehensive insurance for the first year. But that's not all. With a buy bck gurantee from Gargash, you can now own a new Sab every two years! All the more reason to fly high with Saab.

*** The speciality of this ad is nothing but its position..the First 10x8 ad that I have ever seen above the fold.

3. DEC (Third wrap in a row) *

* When it comes to third, seems it's lost its direction.. There was no synergy.

4. Chevrolet (GN PG)*

Transform your ride

Copy: Upgrade your car to any new chevrolet, and receive up to AED 8,000.

* Chevrolet has taken a movie Transformers and they are tagging that along.

Outdoor Advertising:

1. Puregold

Location: Dubai, Al Wasl Road.

2. Mega Mall

Location: Al Khan Over-bridge, Sharjah
3. BurgerKing Hammour Royale (Mupi)****

Location: Al Quisais, towards Airport Tunnel.

The visual is of a Burger underwater with effervessence as if it's fish.

**** Nice typography and graphics and simple communication at its best.

6/03/2007

04june2007Monday

Eyes were on the clock at 06:02

Advertising: Press

1. M'Sherie (GN FPg)**

HD: Cutting-edge partnership

For any smart business

Copy: M'sharie is the strategic partner fo rthe growth of your business.M'shrie offers marketing, operational, financial support, introduction to new markets and businesses with potential. If you are looking out for a rewarding partnership, cal us. And discover the power of M'sharie as your business partner.

** Interesting.. I think Max has done a similar kinda ad.

2. Mercedes-Benz (GN QPage)***

HD: Approved Used Cars

See 0% once and you can't see any other number

Copy: Forget any other percetage on the Approved Used Car market. C 180, C 200 and E 200 models from Gargash Enterprises now come with 0% interest for up to 24 months ater the initial down payment.

You can res assured that every pre-owned Mercedez-Benz has a full service history, GCC specifications and undergoes a full service check before it is sold under our name. Not only that, we include 24 hour Roadside Assistance and a minimum 2-year dealer warranty for ultimate peace of mind.

This offer valid for a limited time ony. Cisit our nearest Approved Used car Showroom today.

*** Ad has got it's "_Class"

3. RAK Bank (GN & Malayala Manorama Half page)****

HD: Tired of other banks that just talk and talk and talk?

Copy: At RAKBANK Business banking, we deliver.

Quickest service. Widest range of unmatched products with RAKBANK Business Banking.

All the products your business needs:

Loans and overdrafts . Trade finance products...

Baseline: Simply Better.

**** Works very well with humour.

4. Dubai Aerospace Enterprice -DAE ( GN QPage)****

HD: An Aerospace Career On Your Mind?

Copy: Dubai Aerospace Enterprise is creating the region's newst and most comprehensive university aimed at educating a new gereraion of professional for thethriving aviation and aerospace industry. Duabi Aerospace University is now accepting outstanding applicants fo r programs in Fligh and Aviation Management and Busincess Aministration. Call or visit our wesite today and take your career to bountless heights. www.daeuniversity.com

**** informative and also tempting with its colours and lured appeal.

5. SSangYong (GN HPage)***

HD: Life's more enjoyable when your safety is assured.

Copy: Cost of ownership. Safety. Performance. Style. There are many advantages of having a technical collaboration with Mercedez-Benz AG. At SsangYog Motors, we take the best f German technology and weave it seamlessly with our six decades of 4x4 manufacturing experience. The result is a premier range of SUV's and RV's that are rapidly leaving their mark across the world.

SsangYong - Excellece without compromise.

6 (outside).

7(Inside). Dheeraj & East Coast -DEC (GN Business page wrap - second ad of its kind)**

HD on the outside page: Come home to Luxury

HD inside: Live right around the corner from where you work

Copy: The ay Residences has been built with the sole purpose of offering residents an exclusive lifestyle, combining luxurious living along with contemporary comforts ad conveience. Add to it, a geerous sprinkling of outdoor recreational facilites and amazing view of The Burj & Creek, and you have a home that's picture perfect.

** The outside page, even though the headline says- Come home to luxury, it doesn't show off, with an old looking door.

8.

Outdoor:

1. Nokia N95

HD: What computers have become.

Location: Dubai Internet City.

2.

Location: Al Wasal Road, Near Spinneys, Dubai.

Yesterday we picked the same creative as a full page ad from GN. Outdoor version looks gorgeous.

03june2007sunday

Eyes were on the clock at 06:02

Rattling thru Gulf News..
Details will be posted soon...

Advertising

1.
2.
3. Mecedez Benz (GN Half Pg )***

HD: Six Appeal.

Copy: 6 models. 6 incentives

Discover the six appeal of Emirates Motor Company this summer, with no less than six enticing incentives on six models, including the Mercedez-Benz, SLK, CLK, SL, R, GL and E-class.

This offer is only available for a limited time, so visit your nearest EMC showroom or call 800EMC to enjoy the hottest summer on record.

*** Nice Headline.. gives SEX 'APPEAL'. It would have been better if they spoke about one model with 6 features.. to get the message in the right perception.

4. Mercedez-Benz (GN-Half Pg)****

HD: The car of tomorrow could be your car tomorrow

Copy: Fulfill a dream. Secure the flagship Mercedez-Benz S 280, now for under Dhs. 300,000.

You would be forgiven for having set a far-off deadline to acquire an S-class. It's an exclusive privilede many only dream of. But this milestone is closer than you thik.

An extraordinary price and unique finacing can help put you at the wheel of this smooth and pwerful Mercedes-Benz, featuring a 3.0 litre V6 engine that produces 231 hp.. Unparalleled comfort and refinement also comes with supreme reliability and peace-of-mind, including a 3 year warranty and 24 hour roadside assistance.

Welcome to the world's finest passenger car. Cisit your nearest Gargash Enterprises showroomm today.

*** Nice headline.. and look and feel.(Even tho' they have put " This picture is for Illustration purpose only" below the image in 4 point size)

5. HSBC-Amanah (GN FPg)**

HD: Remember how easy it was to have your own home?

Recapturing theat simplicity is an Amanah.

Copy: Introducing Al Asaas, the Shariah-compliant home finance that reminds you of the joys of childhood-when making your own home was easy. With Al Asaas, building or buying your dream home is effortless, thanks to both our expert professional advice and straightforward precesses. So go ahead, re-live those carefree days.

** Simple.. that makes it- clear communication.

6. DEC (Dheeraj & East Coast LLC (GN Business section wrap)

Today GN Business section came with a wrap.. The inside ad, shown above, I think.. its a familiar visual...seen smwhere. The book stacks could have been zoomed out.. too close to get a building feel.
7.

Business: