29june2007friday

Eyes were on the clock at 07.30
details will be posted soon...

28june2007thursday

Eyes were on the clock at 06:02
Details will be posted soon...
Advertising:

1. Golf House (GN Qpg-18) ****

HD: Save with Golf House.

Copy: Get a voucher worth AED 25 when you send AED 150.

**** Good concept.

2. Sahara CEntre (GN HPg-18)**

HD: Get ready or a shoping trip to Milad

Copy: Shop at Sahara and fly off to the city of Fashion or win a sporty Audi TT.

This summer you'll be making room for some exciting new additions to your life. From June20th-August 25th, simply spend dhs. 200 for achance to win a lavish trip for 2 couples to Milan with 3 nights accomodation at the prestigious Bvlgari Hotel and Dhs. 100,000 to spend on shopping, or the spoty new 2007 Audi TT Turbo. There are two cars and two trips for 2 couples to be won-so go shop, go play, and go win!

Base line: Go shop. Go play.

** Good imagery..but copy is not enough to substantiate.

3. Samas-Office Furniture (GN HPg-43)**

HD: Expect Innovations

(Second ad of the the campaign. Lookwise, good)

4. Emaar (GN Fpg-48)***

Emaar at Dubai Marina, Unlike anywhere else.

Refreshing. Privileged. Exclusive. Vibrant. Luxurious. Tranquil. Rewarding. Cosmopolitan.

*** This was an old ad, released last year. I deliberately added this just because, I loved this visual. Its aqua tone.. perspective.. lighting.. retouching etc. Hands off to the photographer and illustrator.. fortunately I got them as good friends long back.

Outdoor:

1. Etihad Airways: (Location: Al Mulla Plaza, Dubai)

27june2007wednesday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertorial:

Ads - GN:

26june2007tuesday

Eyes were on the clock at 06:02
Due to some technical problems, I could not post the details yesterday.. will be posted along with today's review. Regards, Shaji Kizhakathra

Advertising: GN






Outdoor:

25june2007monday

Eyes were on the clock at 06:02am


News Hit.
7Days: Headline: Sticking with it ( A visual of Salik Toll Card is being stuck on the Car Windscreen). Roads and Transport Authority insist road tolls will launch as planned on July 1. ... has refuted that it is reconsidering the launch date of its controversial road toll project Salik.
** Creative Headline.

Advertising:
Ads that have already been reviewed - repeated in today's paper: HSBC Personal loan(bird)-pg5, Samsung AC-5, Honda Accord-10, DSS12-13, HSBC Amanah-14, Clio Sedan16, Barclays(lady sitting)-21,Barclays(you rang sir)-23, Suzuki (Summer deal)-28, Dodge-Nitro-30, NBAD National Bank of Abu Dhabi (Theatre)-31, Siemens Washing mchine (Viper)-32, ADCB (Scratches)-33, Nakheel (jumeirah heights - ideal place) Wrap on Business section, Telecommunications Regulatory Authority- REcycle-save-pg56

Gulf News.

1. Gulf Air (GN Hpg-14)****

HD: Come fly the biggest network in the Middle East

Copy: Now, Gulf Air offers you more than 588 flights a week in the Middle East with more non-stop flights than any other ailine. As an international airline with over 55 years of celebrated pioneering history you can expect more from us. For more information visit your nearest Gulf Air ofice or http://www.gulfair.com/

**** Awesome. fantastic concept. taking a regional element to connect the USP. The Visual is of a palm tree.. a worms-eye-view to get the network on a sky background. Very minimal treatment...Simple colours have been used. Sky is of even blue without clouds clearly connotes its above the clouds.. it would definitely fetch awards. Kudos.

2. Qatar Airways (GN-HPg-21)**

HD: Geneva. 5-star service al the week.

**Nice
3. Infiniti (GN-Hpg-37)***

Hd: Polished not glaring. Designed not decorated. The infinity QX. A refined, tailored, reward.

Copy: The QX. With a premium placed on style rather than flair, the full-size, 360-horsepower Infiniti QX is the embodiment of luxury. The interior space is designed to be welcoming and, above all esle, comfortable, with class-leading secod-row legroom,RearView Monotor and DVD entertainment. For more, visit http://www.infiniti.arabianautomobiles.com/

.Complimentary first year insurance coverage. Complimentary service for 35,000 kms or 2 years (whichevr comes first)

***Passion (colour, look,treatment)generating. A perfect blend.

4. Audi (GN Pg-46-47)***

HD: Envision Power

Copy: (Please see the first ad of this campaign..reviewed before)

*** This is the second ad of the campaign. WE hae already reviewd the first one. Please take a look.

5. Al Dana - Commercial BAnk of Dubai (GN Fpg-35)**

HD: A grain of sand. Warm currents from the east. PAtience. Growth. A pearl is born.

Copy: Launching Al Dana. Wealth Management the way you deserve it.

Since our inception in 1969, we have dedicated ourselves to building long-lasitng relationships with our valued customers. Today, teh result is a reputtaion we are all proud of.

It is this dedication that inspired us to launch the Al Dana Wealth Management Program. With its core philosphy of listening to and understanding our clients' needs, it provides professional advice and designs wealth management solutions to hep meet their financial objectives..

Join Al Dana today ad benefit from a baning experience, the way you deserve it.

** Nice... corporate feel

6. Samas Office Furniture (GN Hpg-39)***

HD: OFIS presents Samas. Expect Imagination

Copy: Now expect dual epertise as OFIS and Samas, the leaders in office furnture join hands. Together, we bring to life the four most essential facets of office furniture solutions-innovation, design, expertise ad durability. With the combined strength of two pioneers int eh field, every oice space designed, fosters a new way of working and out of the box thinking. For organizations that think differently ad place empasis on breakthrough ideas and concepts. Samas is a natural choice. So when you think diferent, think Samas, think OFIS

*** Headline is nice.. The burned light in the visual gives imagination feel that comes out with the perfectly placed headline... must be a Corporate ad

... Eyes off at 12:45 am

24june2007sunday

Eyes were on the clock at 06:02

Automobile:

Manufacturing defect found in Ford Mondeo: (Gulf News Pg-7) The police have urged Ford Mondeo owners to have their cars checked at the dealership immediately to repari a manufacturing defect in cars built between 2002 and 2006...... found some of the two lit engine vehicles caught fire due to a fault in the dynamo..Ford annouced that it would make the necessary repairs to this model..Lieutenant General Dahi Khalfan Tamim, Chief of Dubai Police praised the cooperation of the Emirates Authority. (Police said owners shou(letter l missing here)d contact the nearest Ford dealer or call 04-3326084
Advertising:

1. CityCentre (GN hPg-6)**

HD: Escape to Fantasy

Copy: The MAgical Garden: Jne 21-July 4, 2007

Enjoy a summer of music, magic, comedy, live action and non-stop fun. Explore the Magical Garden, meet the pixies and dance on the musical stepping stones. Bring your kids over to the City and step into a world of fantasy.

** Kids' fantasy.

2. National Bank of Abu Dhabi NBAD (GN Fpg-32)***

HD: NBAD... The mark of prestige

Copy: Feel Special ad enjoy the exclusive and privileged world of Elite Banking. It's more than just banking, it's the way of living.

. Personal account manager . Exclusive access to special VIP banking lounge with the latest technology . Elite banking membership card . Special cheque book . Special fees, rates and charges . Safe deposite boxes . Priority travel services at Cairo, London and Washington . Special offers from the best hotels, outlets and restaurants

*** Good thought.. (Are those seats in ascending order? ..and I could see screen behind... I think I perceived it wrongly!)

3. ARY (GN QPg-18)*

HD: A beauty to behold

Copy: It's your time to shine

ARY's bewitching range of 22 Karat jewellery, for those special occasions where you simply have to stand out from the crowd.

* Simply...

4. Al Habtoor Motors ( GN Hpg-18)**

HD: We ignite You excite.

Go get 5 times your salary!!

Copy: This DSS, own your favourite Mitsubishi from Al Habtoor Motors and get a chance to Win 5 times your salary.

Ofer valid from 21st June to 31 August 2007

** Which is the headline? 'We ignite you excite' is a nice headline when relate that to the engine and drive. Apparently its a sequel of their Baseline - We strive you drive. The layout... nothing to get excited, for those ad folks... but definitely their (client) target segment would.

5. Studio R (GN Qpg-28 )**

HD: Knocked Down Prices

Up to 50% off

** This was the third ad of the campaign... Had this ad come first in the campaign, it wouldn't have got you the idea.. the first ad (bandage) was good. Please see earlier posts for ref.

6. Baina (GN Hpg-24)**

HD: With you, in building on your vision

Copy: Realise your dream today, with UBL Baitna Home Loans

** Atractive visual. Emaar Properties had used the same kinda lifestyle imagery in August 2006.

23june2007saturday

Eyes were on the clock at 07:15
Advertising: GN


1. Cacharel - Amor Pour homme ( Full page Advertorial, followed by fpg ad pg 27 & 29)***
Advertorial HDs:
a). Chacharel is a brand of intense emotions - A bold ad spontaneous triumph for this virle and creative curious man.
b). Amor Pour Homme clearly sets out to win over feelings.
c). A brand that has always succeeded in expressing the different aspects of feelings.
d). A Kaleidoscopic love - An explosion of red roses for freer, more artistic style.
e). Continuous quest fo new areas of interest. - THe sared electricity of love at first sight.
*** Big story created...


2. Areej (GN pg-19)***
HD: Sizzling hot offer.
Copy: Spend AED 495 of more for a chance to win a selection of the store's top 16 cosmetic & fragrance products.
Also enjoy exciting events, over 80 offers covering cosmetics, fragrances & skincare and skincare advice.
Offer valid between 21st June adn 31st Ausgust 07. Conditions apply.
*** Striking ad, hard to get the visual though.

3. Salik (GN pg-30)**
HD: Get your Salik tag today.
Copy: Toll is charged only when you pass though one of the 2 toll gates marked in teh map. Gettng without passing through a gate is free.
Travelling in the area between the toll gares is free of charge.
How to use Salik toll system.
Simply ge you Salic tag and you're ready to use the toll way. which wil soon eb operational at Al Garhoud Toll gare and Al BArsh Toll gate. .......

Base line: So smooth, So salik.
** Good ad. informative.

4. Kia Opirus (GN Hpg-36)*

HD: Luxury, Safety. Warranty.

Copy: Teh all new Opirus rewards you with more than just great performance.

* The visual perspective and shadows are correct, but the black Opirus could have been made better by straightening the tyre.

Eyes were on the clock at 12.35am

22june2007friday

Eyes were on the clock at 08:16



Reviewed ads that got repeated: Rivoli-Chirstian Bernard, Al Anwar-15, THEone-Pillow (18-19), Clinique-20, savana water-22, Lux-72, Medcare-119, HSBC(identity)-127, Sony Handycam(still and video)-131, Honda Accord-139, Direct-151, Gulfnews-makes you think-154

1. Harvey Nichols (Gulf News Back page)****

Hd: Commercial Break - Part SALE

**** Nice thought.. An old TV (or lifestyle) is attacked with a single footwear.

2. Today Friday magazine came with an Indian suppliment too.
3. Pure Gold (Friday mag pg38-39)**

HD: And this one goes to you

Copy:

With this service award. We thank our customers, for they have given us reason to celebrate.

We are the ONLY JEWELLERY RETAIL CHAIN to be accoded this esteemed honour in 2007. And we assure you, our customers, of our continued best services because you've truly been the driving force behind our excellence. We'are also thankful to the Dubai Service Excellence Scheme committee fo tis accolade. It's a matter of great prestige of us, that the Department of Economic Develpment selected Pure Gold Jewellers for such recognition, among many other contenders. These laurels will certinly be a catalyst in helping raise the benchmark of service in the jewellery retail industry.

** Nice layout. Good typography.

4. Lulu Centre

5. Al Zahra (Friday mag pg-66)**

HD: Restore missing teeth

Copy: At Al Zahra, our dentists are noted for their expertise in aesthetic dentistry; invisible orthodontic treament for misaligned teeth;and needless to say, they deal with dental surgeries and implants under local or general anaesthesia. Futher, Al Zahra is a pioneer in certain dental treatments and world-renowned dentists cosult with us. Which means that whatever, you dental problem, we ca take care of it. So call for an appointment today-you'll smile more.

Baseline: The healing touch.

** Good concept..but wrongly placed.

21june2007thursday

Eyes were onthe clock at 06:02
Details sooon...

Advertising feature:

1. Chill out (Pls See Ad No. 2 below)

Advertising (GN):

Today GN came with 2 wrap ups .. filled with predominately part sale ads. Full page of that Zara ad looks very abstract to me. HAve they tried to show the humidity outside the window?
1( Main Cover & Inside)

2. Chill out (GN-13)***

HD: Are you cool enough? -6degree

Copy: The first ice lounce in the Middle East welcome to the ultimate ice experience times square centre, Sheikh Zayed Road, Dubai.

Baseline: Reason to get closer.

*** The visual is of a bearer getting a tray of Dubai lanmards like drinks. There had been teaser ads running for two dayss with a headline ' Ar you cool enough?' pointing -6 degree. The logo has also been made very creative, taking the 'degree' as a concept, taking chill below the letter 'o'... good one.

3. (Business Cover & inside )


4.

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7.
Outdoor: (Van)

1. Burjuman