12september2007wednesday

Eyes were on the clock at 06:02

Business:

An Interview with Kevin Roberts (Satchi & Satchi Worldwide Executive) GulfNews Pg-58
Hd: Enforcing brands with emotions.
Detaisl will be posted soon..
Advertising - United Arab Emirates

1. Joyalukkas (GN HPg-18)***

HD:Nothing expresses me like diamonds

Copy: Joyalukkas diamond jewellery. Love fashioned exquisitely.

Baseline: World's favourite eweller

*** Very Nice concept. good photography. I didnt like the bottom portion but.. the typography could have been fine tuned.

2. Nissan Tiida (GN HPg-37)***

HD: Free Tiida

Copy: This Ramadan, we'are setting 13 free!

Buy any Nissan this Ramadan and you get a chance to win one of the 13 Tiidas we're releasing every other day. You also enter the raffle to win one of 26 service packages. Plus you get up to Dhs. 7,000 off any Nissan 2007YM. It's a foolproof plan. So pass by a Arabian Automobiles showrom and bail out a Tiida. It's just waiting to be FREE!!

13xTiida This Ramadan

Service package includes 2 yr icludes 2 yr or 35,000 km free service. Conditions apply. Offer applies to individual customers only. Easy finance options avaiable.

*** The visual is of a Tiida car which brakes the chain of slavery with power. When we read the bodycopy, we will realise that, its not the power of the car but of the Driver inside.. Car is pleading to be released...! Small car...Real life.
3.

4. Smart City (Emirates Today FPg-07, GN pg-54)***
Hd: Network opportunities
Copy: With global network of self-sustained townships, Smartcity enables you to expand you ICT business with just one move.
Conceived on the model of Dubai Internet City, one of the world's great succes stoeis in knowledge-industry cluster develpment, SmartCity povides the environment, infrastructure and suppoet system for ICT companies to focus on their success.
SmartCity offers a balance between work and life providing companies with the environment to attract and retain employees. State-of-the-art office infrastructure combined with residential, hospitality, receational and retail facilities promote both productive business and a quality lifestyle.
Expand your business globally with just one move. Visit us at Gitex Dubai 2007 from September 8th to 12th, 2007 at the Dubai Internet City Community Zone located in Concourse 2 between Hall 8 and Sheikh Maktoum Hall at the Dubai World Trade Centre.
For more information call 800SmartCity or visit http://www.smartcity.ae/
A joint venture between Tecom Investments and Sama Dubai.
** Nice.


5. Barclays (GN Qpg-27)**

HD: Barclays accounts. Ingenious. (printed on the egg: Ready sept 08)

Copy: Put your money in a tem deposti and we'll give you the maturity cheque right now.

Set up a term deposit and we'll give you a post-dated cheque for the matruity value right now. So when your deposit matures, you can simply cash your cheque without even visiting a branck. It's another way we give everything you want - and then a little more.

Baseline: Banking reinvented.

** Nice.. but are they offroad?

6. BArclays Wealth (GN 40x6 pg-40)***

HD: Would it help if more of the world's fiancial services were all in one place?

Copy: Through one local relationship with Barlclays Wealth Intermediaries & Corporates, you and your cleints can be connected to the entire global resources of the Barclays Group. These include Barclays Capital, the world's fastes-growing investment bank, and Barclays Global Investors, the world's largest asset manager.

We concentrate on Intermediaries, Internationa Trading and Offshore Financial arkets businesses. You get access to the ofshore jurisdictions of London, Isle of Man, Jersey, Guernesy, Switzerland, Gibraltar, Cyprus, Duabi, South Africa, Hong Kong and Singapore. This means a broader reach, more effective investment ideas and a presence in the right markets. Whether you are a company, a partnership of a trust, you can benefit from a strong professional relationship the tputs serveses inthe right place for you.

*** Nice Imagery.
7. Atlas Jewellery (GN Fpg-31)*

* This is pathetic creation... doesnt give a diamond ad feel. It seems they have not studied the socio-economic background of their target segment.. its more like a supermarket ad,wherein the expenditure is below Dhs. 5o an average.

11september2007tuesday

eyes were onthe clock at 06:20

Advertising - United arab Emirates.

1. Alramz Securities (GN Hpg-59)***

HD: http://www.alramzuae.ae/ Enter.

Copy: 24 hours a day, 7 days a week, you have instant access to your investment status. Trading with Al Ramz couldn't be easier, always there to provide you with all the service and support from our team of professional brokers. Al Ramz ensures you're kept up-to-date with what's happening, in real time, with market trends and global trade. Al Ramz Securities, independent thinking because you want financial independence too.

Baseline: Be independent with us

*** The ad is superb, not because of the keys laid out to form http://www.alramzuae.com/, but the word 'Enter' below that. Its an invitation in its true sense. Secondly the baseline - Be independant with us- is awesome. It gives the security feel. Both together makes the ad, as has already been said, simply superb. The corporate identity, is interesting, I don't know the rationale, or what the colours signify, but it makes me feel to get a www, pointed on a target atop.
2. Dubai Investments (GN FPg-49)**

HD: No aspiration is too huge

Copy: How do ou set a limit for your apspirations? When do you decide that your success has touched its peak? At Dubai Investments, we believe there's no limit to what oe can achieve, becase we're inspired to challenge the norms, to create new benchmarks and set new standards. Our rapid and successful diversification into new territories proves the point that what's beign for someone else, may not be big enough for you.

At Dubai Investments, no challenge is too big. ecause we're greared up to face every challenge. With six diverse, diverse, dedicated entities.

. Glass LLC consolidates all the grou companies that undertake challenges in manufacturing, desinging and promoting glass for various usage across the region.

. Dubai Investments Industries specializes in start-up of Greenfield projects. It investments in high potential projects to deveop, promote and realize value for each project's vision.

. M'shaire is the corporate venture capital arm of Dubai Investments. It acts as the equity partner in high potential companies, enhancing their values to realize capital gains.

. Dubai Investment Park is a mixed use industrial, business and residential develpment park ofering investors world-class infrastructure and facilites, Spread across 32 million sq.m.

. Dubai Investments Real Estate Comapny focuses on real estate develpment. DIRC also promotes constructions, operation and management of diverse real estate projects.

. Al Taif Investment is a join venture between Dubai Ivestments and Fujairah Investmnts Establishment. It offers long-term investment opportunities in industrial and ral estate sectors.

Base line: Challenging the norms.

** Nice. Informative. motivational. shows the trust and power. The bodycopy on the visual could have been normal font. Baseline is fantastic... it goes with the confidence what UAE is showing to the world.

3. brother + ADCB (GN Half page +10x8)**

HD: One does it all.

Copy: Designed for those who want it all, and want it now!

Wide colour LCD, Digital printing rom USB flash drives. Scanning to USB in PDF, jpeg, and tiff formats. Photo-enhancement capabilities, including the exciting Face Filter Sudio software that enables you to enhance skin tone, modify features, remove red eye ad blemishes. New money- saver catridges in our economy models for lower-cost printing without compromising quality. Above all, a whole new level of productivity with higher printing speeds. All in all, it's smarter. Six times smarter

Baseline(positioned on top right corner of the logo): At your side.

** Nice (hidden)concept. The headline 'One does it all' has been treated as a concept lead, wherein the letters of the 'one' are like integrated machine units that takes care of different tasks given. The interesting part of this ad is the position of ADCB ad, which talks about their financial HELP for Gitex, with their smart loan facility(HD: Get instant finance at Gitex with an ADCB Smart Loan). So wouldnt this help Brother's sale to a great extend?

10september2007monday (eyes..ON)

Eyes were on the clock at 06:02
Details will be posted soon...
Advertising - United Arab Emirates

1. Pay pass (GN HPg-15)**

HD: Tap & Go! the credit card with more zip!Copy: Emirates Bank and Dubai Internet City present an innovative new credit card featurig PayPass technology from MasterCard.MasterCard PayPass is a contacless payment feature that allows you to simply Tap & Go! By tappig your card at any PayPass card reader, you can make small ticket purchases like newspapers, candy, fast food, movie tickets and much more, quickly, securely and conveniently.And becasue the card is a normal credit card, it can also be used for any transaction, large or small, at any place where MasterCard is welcomed.No more swiping or fumbling for cash when you are in a hury! Call 04 316 0 316

* Nice.. second off campaign. I afraid it makes blindspot, since at a glance, there’s hardly any difference between 1st and second ad, in terms of visual treatment.

2. Mercedez-Benz (GN Hpg-14)**

HD: The race is on.Copy: The new C-Class. Now starting from only 2,591 per month for a limited time.The starting peice of ony Dhs. 127,000 for he C--Class Classic sends a tingle down your spine. The affordable payment of Dhs. 2,591 per months gives you nerves of steel. When the new C-Class and the Star Programme combine, it’s the perfect introdution to serene agility, whether you choose the CLASIC, ELEGANCE OR AVANGARDE model. Visit Gargash Enterprises today and get you hands on the car that sold out so fast in the summer.

** Nice. Kia had done one similar visual two months back for their rgional tactical ad.. and I had made a comment in this blog saying the perspective and proportion were not matching.

5. Globalpharma (GN HPg-18)**

HD: We prepare Health. We also make medicinesCopy: (Please see the first ad of this campaign which has already been reviewed coupld of days back)
4. Emaar - The views ( Emirates Today pg47)**

HD: Be part of a lively communityCopy. Overlooking the Emirates Golf course or meandering waterways, all apartments have their own unique characteristics but share one exquisite similarity: a spectacular view.. Ideally located adjascent to The Greens and a few minutes from DMC, DIC, JAFZA and Mall of Emirates.. Make yourself at home at a choice of quality appointed Studio, 1.2 and 3 bedroom apartments.. Come and see the model home at our Sales centre, Emaa Business Park, 8th Floor, Building 1.. Easy finance options available from Amlak Finance, Dubai Islamic Bank and Emirates Islamic Bank.
Find our place at The Views todayCall 800 EMAAR or visit www.emaar.comBaseline: Beautiful views. Beautiful life.
** Nice looking ad.. good choice of models. outdoor shot, heavy light on the background helped to bring the life to the imagery. played with white.
5. Amlak-special Agents (GN HPg-13)**HD: Operation AmlakCopy (Film script....) Mission accomplished.Baseline: Always by yourside.www.amlakfinance.com** ...As I turn back.. I could see my school, comic books, butterflies...

09september2007sunday

Eyes were on the clock at 06:32
Details will be posted soon...

08september2007saturday (eyes...ON)

Eyes were on te clock at 06.50
Details will be posted soon..

07september2007friday (eyes...ON)

Eyes were on te clock at 07.14
Details will be posted soon..

06september2007thursday

Eyes were on the clock at 06:02
Details will be posted soon

05september2007wednesday

Eyes were on the clock at 07:07



UAE Ads just don't add up suvey says (7Days-Pg-15)
Consumer believe most advertising is devoid of creativity.
Advertising in the UAE lacks originality: that’s the harsh verdict of more than half the respondents in a consumer survey by YouGovSiraj.
The survey, which studied attitudes to advertising content and creativity, revealed for the first time the widening gap between what advertisers wanted to achieve and the real impact of advertising.
The survey reported that 68 per cent of UAE residents believed that the majority of advertising did not “make them feel good about the brand being advertised”. Fifty-five per cent said that they did not talk to their friends about the adverts they saw or heard. And a whopping 71 per cent said that less than a third of the advertising was actually relevant to them.
“Millions of dirhams are being wasted on advertising that could be improved if creative concepts were tested in advance. More time needs to be spent on understanding consumers and creating bolder messages that engage and relate to them,” Nassim Ghrayeb, chief executive officer of YouGovSiraj, a market research consultancy, said.
“We find that advertisers are not willing to experiment with their advertising. They prefer to play it safe and as a result, are failing to engage their audience.” More than a billion dollars is spent on advertising in the UAE, yet the survey suggests that most companies don’t spend their ad money wisely.
“The UAE’s advertising industry is thriving but this survey reveals the extent to which adverts in the UAE are failing to meet their objectives,” said Ghrayeb. The YouGovSiraj poll was carried out on 1,066 UAE residents between August 21-28.

Advertising - United Arab Emirates


1. Al Furjan (GN Newspaper Wrap)**
HD Where people connect everyday
www.alfurjan.com
** It doesnt look like a propery ad.


2. Hitachi (GN41 Fpg)***
HD: There's one for everyone.
Copy: With great Gitex offers from Hitachi.
*** Nice.. Simple.




3. Al Rostamani- (GN Hpg-5)**
Teaser -
HD: 4more more days to freedom.
**Nice Visual. its for a Vehicle ad for sure(They have given a clue- Arabian Automobiles.)


4.Gargash insurance (GN 20x3)*
Hd: Click...Pay and Get it delivered
Copy: No more traffic hurdles..parking woes!
At home, office or wherever you are, just long on to www.gargashinsurance.co, and get your motor insurance policies delivered to you free of cost.
www.gargashinsurance.com
For all your corporate & Persoanl Insurance
Baseline: Delivering Excellence
*The visual is confusing... it doesnt get even with the copy at all. Does it deliver a click or wink? In the copy part, headline breaks after 'and' looks bit odd; also there should have been three dots after 'hurdles'.

5. Globalpharma (GN HPg-16)****
Hd: We export hope. We also make medicines.
Copy: Our single-minded effort at Globalpharma - the pharmaceutical company in Dubai - is to spread hope through our medicines. Today, we reach people across 6 GCC, 5 Middle Ease, 6 African and 5 Asian markets. We are also greard up to enter the European and North American markets with over 60 reistered healthcare solutions.
Baseline: Healthcare empowered by quality.
**** Fantastic headline. single minded proposition-we export. not only hope but trust as well. body copy should have been bit smaller and stretchedmore towards the logo.

6. Peugeot207 (GN 40x6 Pg-22)**
HD: The new Peigeot 207. Comfort 207 It's written in mathematical terminology, comfort- to the power of 207)
Copy: The Peugeot 207 does not a compromise on comfort and syle. Apart from its stunning design, its sleek comtemporary interior means that this car is big luxury. Comfortable and generous, the 207 is designed around you , so you have genius freedom to move in your home away from home.
Baseline: Peugeot 207. The intense car.
** cent per cent.
Outdoor

Wild Wadi (Location: Across Dubai)***

Headline: Sorry Wild Wadi will be closed from 15 september -28th

***Nice. But retouching part in the middle has not done properly.. it should have been more realistic, with some bulging. Here they just cut that portion.

04september2007tuesday (eyes...ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News

Advertising - United Arab Emirates:


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Outdoor- UAE

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03september2007monday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising- United Arab Emirates

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4. IBM (7Days-HPg-11)**
HD: Nokia for Business
Copy: There's a better way to collaborate
Nowadays, employees increasingly work outside the office and must rely on instant messaging, web conferencing and other real-time technologies to share knowledge and respond quickly to customers and each other.
With the new IBM Lotus Notes 8 & Nokia intellisync Wireless Email, employees are now better connected to one another, can respond swifly to their emails while on the go, apply applications, share data and access their calendars whilst not missing an opportunity in the market place.
By adopting mobile technology, your company can adopt to the increasing mobility of your workers and enhance efficiencies.
With Lotus products and Nokia Intellisync, collaboration begins now.
See it in action during Gitex on september 8, Hall 5, Dubai D ballroom
** Very corporate... typography deliberately taken as a dot matric printout.. nice.

02september2007sunday (eyes...ON)

eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

1. Audi (GN 44-45 Halfpage double spread) **

HD 3.71 kg/bhp

Copy: A powerful reason to travel light.

It's not sheer power that wins races. The deciding factor in the field of motorsport is the weight-to-power ratio. At 3.7 kg for each of its 420 bhp(309kw), the Audi R8 sets a new standard in this field. But it's not just the top speed of 301 km/h that gives away the fact that the Audi R8 has motosport in its DNA: the R8 features a catalogue of innovations such as quattro, the high-rev mid-engine, FSI technology and the Audi Space Frame ASF - all of which have written motor racing history. The result is driving dynamics of extraordinary precision. The Audi R8. Born of powerful ideas.

2. Mercedes-Benz. (GN HPg-12) ***

Hd: Undoubtedly well maintained, unmistakably Mercedes-Benz.

Copy: Appreciate peerless Mercedes-Benz luxury with one year's free insurance on all models.*

Purchsing an Approved Used Car from Gargash Enterprises is a decision you'll never regret. Every car has been scrupulously checked against the highest standards, so you can be sure of genuine Mercdes-Benz quality that lasts a lifetime. And now's the time to choose, with the offer of free insurance for one year on all models. Visit our apporved Used Car showroom today. We trust you won't be disappointed.

4. Bavaria Gulf (GN fpg-23) ***
HD: You've always been moved by German standards. Now, welcome home to the same.
Copy: A property is much more than an investment. It's home to someone's lifelong dreams. Which is why, Bavaria Gulf invests its projects with uncompromising quality and attention to every detail. A leader in residential projects in Germay, the name brings with it a brand new dimension of 'Total Quality Assurance' to the real estate market of the region.
Project development . Acquisition & Consulting . Property & Facility Management . Sales & Leasing
http://www.bavaria-gulf.com/
Baseline: German precisio meets good living.
5. M'sharie venture capital (GN Fpg-32) *

HD: Promising partnership. For any smart business.

Copy: M'sharie is the strategic partner for the growth of your business. M'sharie offers marketing, operational and financial support. We also introduce you to new markets and businesses with potential. If you are looking out for a rewarding partnership, call us. And discover the power of M'sharie as the only partner you will need.

Wholly owned by Dubai investments

6. Dubai Silicon Oasis Authority (GN Fpg-40) **
HD: Let us broaden your horizons.
Copy: Dubai Silicon Oasis, the region's leading advanced technology oasis, is fuly equipped to provide specialised technical support for telecommunication and technoogy businesses, along with all the incentives of a Free Zone.
So if you are a technology company scanning the horizon for support in your next venture, you need look no further than Dubai Silicon Oasis.
Contact us or visit us in person at Stand Z-C10 in the Zabeel Hal at GITEX, between 8th and 12th September.
http://www.dso.ae/
Baseline: Where technology thrives.

7. Dodge (GN HPg-46) *

HD: New Dodge Avenger. Impresses the toughest critics

8. HSBC Amanah (GN Fpg-56) **

HD: Being with you at every stage of your life is an Amanah.

Copy: You're buying your first car and you want to finance it according to sharjah. At the same time, you expect the high standard of a global bank. From personal, home and car finance, to general banking and investments, HSBC Amanah offers a comprehensive range of Shariah-compliant products and services. With a dedicated team of professionals and a world-renowned Shariah Advisory Committee, being there for the milestones in your life is an Amana.

International banking standards within the framework of Shariah.

9. Dunhill Pursuit (GN HPg-41) ***
HD: The new scent of adventure
http://www.dunhillfragrances.com/
*** visual is forced.

01september2007saturday (eyes...ON)

Eyes were on the clock at 06:02

Advertising - United Arab Emirates

1. Splash (GN fpg horizontal pg2) **

HD: Fashion makes a big Splash at Deira city centre

** The idea is good. the background is made outta focus but the models in the same plane, is not.

2. Shoe Mart (GN fpg horizontal pg-15) ***

HD: Just arrived: The new Show Mart at Deira City Centre.

*** good visual appeal and superb idea, but execution is incomplete, rather casual.

3. ??? (GN fpg-9) ***

HD: This Ramadan... Dont miss out on the Gold tag event

Copy: The Gold tag event. Offer starts on septermber 3rd

*** A teaser full page ad.. I did notice a chevrolet logo on the steering... Nice.

4. Al Huzaifa Furniture (GN HPg-6) *

HD: Back to Cool

Copy: The Sale of the year is back.

* Nice Headline. But model is over aged. And this ad doesnt fit in the image what Al Huzaifa has been built up over a short period of time and what they try to maintain..