15august2007wednsday (Eyes...ON)

Eyes were on the clock at 06:02

Details will be posted soon...

14august2007tuesday

Eyes were on the clock at 06:02

Advertising - UAE:

1. Dodge (GN hPg-32) *

HD: The good news. The bad news

The best news. DHS. 9,000 cashback!

* Automobile ad with its intended fun.

2 . airarabia (GN QPg-2) ***

HD: Around the clock

Copy: CAll 06 5580000 24 hours a day, 7 days a week

We've extended our call centre timings for your convenience. Now you can make, modify and pay for your bookings at aytime. Just cal us or log on to http://www.airarabia.com/

*** simple. Nice.

3. VolkesWagon (GN QPg-26) *

HD: Luxury now comes with a turbo offer.

Copy: Now owning a Passat is as easy as diving one. Simply visit the Al Nabooda showroom or the following offer.

* Poor. Hard to believe it is a VW ad.

4. Mashreq Bank (GN Front page 20x3) **

HD Home Loans from Mashreq. Designed to fit every budget.

Copy: At Mashreq we offer a basket of Home Loan Plans. Which is why we listen to your requiements and recommended the plan that best matches your individual needs. And with a number of convenient plans. you are sure find one that will fit yours.

* Used ideas.. positioned at the front page...

Outdoor: Fujairah (This was forwarded by Firoz)

Advertising - International:


Headline: History has never felt so closely watched.
Client: The History Channel. VTR Channel 31

Advertising Agency: Lowe Porta, Chile / Creative Directors: Kiko Carcavilla, Pablo Gallardo, Mariano Pérez
Art Director: Gonzalo Navarro / Copywriter: Hernán Ramo

How Creative Heads reacted to the above campaign:
1. "not bad.. pretty good infact. ideas....30 minutes nahi toh free."
2. "too subtle. don't think the average john reader would get the trick. but nicely art directed."
3. "Whats the idea? Take a historical picture and say that you show history? Is that all or did I miss something?"
4. "There's a person in each shot looking at you the viewer, (or the photographer) on closer inspection."
5. "Execution looking for an idea."

13august2007monday

Eyes were on the clock at 06:02

United Arab Emirates:
Details will be posted soon...
News:

Mohamed Chosen Arab role model: (GN front pg & pf 7)

HH Shaikh Mohammed Bi Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai, has been awarded the "Prince of Arab Youth" titile and Role Model Trophy by the Arab Youth Council for Integrated develepment.

* Great Leader... keep going!

Business:
Highly ranking the Indian market: (GN Business Pg-34)

The country houses almost 50% of the global staff of stadanrd & poor's, the US-based credit rating agency, and the headcount is growing.... The agency prefers to do rating work in-country for major markets such as india.
Advertising:

1. Nissan Murano (GN HPg-2) ***

HD: Be moved.

Copy: You see, you admire and you fall in love. The 2008 Nissan Murano.

*** Murano.. in an italian style.. bravo.

2. ABN-AMRO Bank (GN 40x6 pg23) * @@@

HD: Easy, Easier,...!

Copy: Introducing ABN AMRO e-banking.

The easiest way to bank online.

Welcome to a quick, convinient and secure way of banking. With AB AMRO e-banking, you get a personal Electronic Security Token that automatically generates a new password every 60 seconds. So now you can easily manage your finances anytime, anywhere.

To register, log on to http://www.abnamro.ae/ or visit your nearest ABN AMRO branch or customer Service Centre.

Baseline Making more possible
* @@@ This is a copy of Titan Edge ad done by O&M India. The creative was done 5 years ago, for their prestigeous collection, 'Edge', which boasts of being the slimmest watch in the universe; with a Headline says.. slim, Slimmer, (watch visual). exactly the way as shown above.
3.

Advertising - International

Art Director: Juri Zaech, Felix Hoffmann / Copywriter: Kanak Mehra

How the Creative Heads reacted to the above ad:
1. "Clever isn't clever. Simple is clever."
2. "This is pathetic. Scotch tape is strong. Big fucking deal. Where's the insight? Where are the stunning visuals? Simple doesn't always equal good, let's get that clear."
3. "I Like the way of thinking"
4. "Simple and cool. Nice! ****************************Draw a circle. Then, step out of it.

12august2007sunday (Eyes...ON)

Eyes were on the clock at 06:02

Advertiisng UAE:
detials will be posted soon..

Advertising International:


Heinz Hot(spicy) Ketchup: In Brazil you call 192 for fireman.

Advertising School: Miami ad School, São Paulo, Brazil / Art Director: William Silveira

How Creative Heads reacted to the above ad:
1. "freak...my book is one ad less now!
i had thought of the same idea, and the same execution, well, just that the number be scribbled on a rough paper n the bottle in dat right bottom corner...phew!"
2. "A billboard ran about 7 years ago in NZ for a hot sauce. Sim idea, and probably wasnt the first.
== Bring back fags, lard and the biff."
3. Have your say... pls mail your comments to shajizone@gmail.com

11august2007saturday

Eyes were on the clock at 06:02

Advertising - UAE
Nothing special for today.. All ads have already been reviewd here before.

Advertising - International

Agency: Volcano Advertising, Johannesburg, South Africa

Art Director: Greig Watt, / Copywriter: Cheryl Davies / Photographer: Huey Grey

How Creative Heads reacted on the above campaign:
1. "Ha ha ha ha ha....rubbish."
2. " cute campaign... i like it."
3. "the other one work better because the toys contrast with the movie. with the lion king, there's not much separating animated characters from stuffed animals"
4. "feels very familiar. dolls posed as classic movie characters .. couple months back, anyone remember?"
5. "You are right, but it was the same campaign. The Titanic ad"

10august2007friday (Eyes...ON)

Eyes were ont he clock at 07:14

Details will be posted soon...

Advertising - UAE (will be posted later today)

Advertising - International





Advertising Agency: Dentsu Malaysia
Creative Director: SP Lee / Art Director: KC Aui / Copywriter: Chan Woei Hern / Illustrator: KC Aui / Published: October 2006

How Creative Heads reacted to the above ad:
1. "A so-called copywriter who can't spell metaphor.....wow."
2. "Let me have a go... Let me have a go... Um... only 5% of creatives will survive global warming?"
3. "How about 95% of people who see these will be confused. And I guess the 5% is the "judges" who got it. I am the former."
4. "Advertising in Malaysia... 5% creative, 95% business."

09august2007thursday (eyes...ON)

Eyes were on the clock at 06:02

Advertising UAE:
Details will be posted soon...

Advertising International:



Advertising Agency: DeVito/Verdi, NYC, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriter: John DeVito
Photography: stock
Published: NY Times Magazine October 2006

How the Creative Heads reacted to the above 3-ad-campaign:
1." Yes. One of the very first ads in the campaign a couple of years ago. Copy talked about a hearing device implant surgery for a little deaf girl who flew all the way from Romania for the operation. I still pretty much remember the copy word for word. Made such an impact on me."
2. "the lines are ok. but the art direction looks pretty dated."
3. "You don't change art direction on something thats tried and better than what's in your book."
4. "Good copy. Would have tried reverese body in a black band meself.
The dated A/D seems to work on these. "Footprints in the sand..." == Bring back fags, lard and the biff."
5. Have your say.... (shajizone@gmail.com_

08august2007wednesday

Eyes were on the clock at 06:04

Advertising - UAE:

Details will be posted soon...

Business:

Advertising:

1. ADCB - Pay pass (GN Half Page Center spread)***

HD: Introducing the new ADCB Flash MasterCard

Copy: There's n holding back ADCB when it comes to introducing Credit Card innovatios. No we introduce another 'first' for the GCC - the ADCB Flash MasterCard. With new Mastercard Paypass technology, the ADCB Flash Mastercard is even aster than cash. No queues, no swiping, no signing. All you hav to do is tap it against the paypass terminal, and off you go.

*** There was a full page teaser before this ad. We reviewed that too. I never thought it was a teaser..

Advertising - International

How Creative Heads reacted to the above ad:
1. "Is he celebrating a brand new Kama Sutra position?"
2. "are these guys/shoes from the most recent world cup champion team? (sorry, i don't follow football.) if not, this doesn't make sense."
3. "hmmm i don't get what they wanna combine"
4. "What the hell!"

07august2007tuesday

Eyes were on the clock at 06:02

Advertising - UAE

98 per cent of the ads that appeard today, have already been reviewed here, in our earlier sessions.

News:

A Super First - UAE's first cartoon superhero is brought to life as part of DSS.
(GN Tabloid)
Ahmad Obaid Al Mansoori, coordinator general at Watani, the organisation behind the cartoon, revealed the mystery surrounding Ajaaj. "At Watani we are here to promote the strong values and morals of the people of the United Arab Emirates —values of which we are truly proud of. We do this through various mediums and one of the latest is through Ajaaj — the UAE's first cartoon superhero — who we hope will appeal to people of all ages but mostly children and teenagers between the ages of 9 and 17. "The story and series will obviously be focused around Ajaaj who can only be described as a natural phenomenon.

Advertising - International




Jeep
Advertising Agency: KNSK, Hamburg
Copywriters: Niels Holle, Berend Brudgam / Art Directors: Tim Krink, Oliver Fermer

How creative Heads reacted to the ad above:
1. as they say, science can take you from A to Z, imagination can take you anywhere! cool!
2. The campaign was made with this awesome photography technique called "Stereographic Panorama".
(Check that tag name in www.flickr.com to see more)
Nice idea, but hate the IMPACT TYPE and HUGE headline.
3. Insanely great art-direction, very nice concept. Still I prefer the version with the smaller headline.
4. Is it a new planet within planet earth showing birds flying around it also, it seems this Jeep will drive off the New discovered planet and fall on the earth. Lacks Proportion and the word Planet is very big to use, this looks like small sphere of elements sand, rock and snow. exploded from earth along with the Jeep and has formed a sphere in the sky before it falls back on the ground. Execution doesn't go well with the idea.
5. Yeah, maybe you're right. It still works damn good with that monster-headline. And it seperates this ad from all that fake-stuff.
6. Have your say...(Please mail your view to me)

06august2007monday

Eyes were on the clock at 06:02


Advertising - UAE

News: GulfNews (Page-7)

Dubai: Britons are divided on whether a scrapped du advert that featured a man ordering fish and chips to the tune of their national anthem was offensive.
Telecommunications company du announced yesterday it was pulling off the radio advert after a Briton said it was "offensive".
The advert featured a man singing an order for fish and chips to the tune of 'God Save the Queen'.
David Gifford, a 34-year-old who works in publishing, said that while he thought no offence was meant by the advert, the content was ill-judged.
"People should be a bit more careful. It is wrong that people should be so heedless of the risk that they could offend the British," he said.

How people reacted to GulfNews' Survey (a few):

1. Even though I am an Indian, I found it strange when I heard the jingle. If the intention was to target the British customer, there are other 'very British' tunes that could have been used to bring out the same impact. Poor choice of tune-SandeepDubai,UAE

2. Thank God it's going off the air. It was a very bad ad in the first place. I didn't understand what message they were trying to convey to the public.-RubenDubai,UAE

3. It's funny how us Brits love poking fun at other cultures, but when it comes to our own...

-A proud BritisherSimoneDubai,UAE

4. I thought the ad was brilliant actually, come on, anyone who has been to Double Decker could figure that one out! Well done du! -AhmadDubai,UAE

2. Omniyat Properties (GN Fpg-31) ***

HD: Win up to AED 1 million

Copy: Be one of the first 200 buyers of an omniyat property and get a chance to win it for free

Have a 'one-in-200' chance to win what is potentially the biggest single prize ever given away in the region. one lucky buyer will win back his purchased property for free in Omniyat Properites' Dubai summer surprises promotion.

And the best think is that you only have to pay 15% of the total value of your propery as a down payment to be automatically entered into the raffle draw. If you win, you get the down payment back and the property is yours. If you're one of the other 199 buyers, you simply pay another 35% over the costruction period and the final 50% on completion, thanks to our DSS-only Relaxed Payment Plan.

Special payment terms for Apartment, Offices and Retail Units: 50% during construction & 50% on completion.

http://www.win16million.com/

Baseline" Live the future.

*** Omniyat style.
Raffle box-lady-man.. Perspective is wrong.

3. Commercial Bank of Dubai (GN Hpg-16) *

HD: No queue, no inernet, simply bank fom your mobile.

Copy: Apply now for Attijari SMS and discover the smart way of banking. With Attajari SMS Banking Service,all you have to do is text, sit back and relax! let your mesages do the rest!

* "look at me, straight.. don't look here and there"... visual says.

4.

5. Nissan (GN HPg-43) ***

HD: When it comes to reliability, make sure you don't miss the bus.

Baseline: Shift_transpotation

*** The headline will make you run after the bus.
Outdoor:

1. Reyban Glass(Location: Near Madinat Jumeirah, Dubai) **

Hd: Never Hide
** Nice


Advertising - International


Mini: Wilder than you think

Advertising Agency: Brickman, Ramat Gan, Israel

Art Director: Yotam Sharon / Copywriter: Oren Meir / Illustrator: Max Shestakov / Photographer: Shay Afgin / Published: July 2007

See how creative Heads reacted on the above ad:

1. "Ask a car frik to find out what powerful pickup car really feels.Definately not like a wild horse.Again strokes of a creative persons fantesy."

2. "It is kinda cool...but this advertising technique has been done though not to death...O & M Jo'burg did something similar last year for the VW Golf 5...they strapped the car with a wild dog's leash."

3. "I don't know...when i think of Mini i think of this amazing brand that allows you to create some fun fresh thinking that we've seen from the likes of Jung von Matt, Tbwa Singapore, Butler Shine, Stern & Partners & Crispin Porter + bogusky. I don't get that from this ad."

4. "Correct me if i'm wrong, but aren't they a front wheel drive car?"

5. "Obvious and badly retouched."

6. "Mini has a tradition of making creative and intelligent communication. this is neither."

05august2007sunday

Eyes were on the clock at 06:02

Advertising - UAE

1. Al Fara'a (GN Fpg-11) *

We have reviewed this ad. It was half page.. Fullpage looks better.

2. Nissan 4th ad of the campaign(GN Hpg-18) ***

HD: Trained by Japanese experts in the arto fo service.

Copy (please see the prior ads)

*** Good art direction. I think this is the last ad of the campaign. Spanner looks artificial.

3. Du (GN FPg-19) ***

HD: The coolest offer this summer. for just AED1

Copy: Your du mobile line for just 1 AED

Enjoy 5 great du features: Pay by teh second. mobile Payments. Next Generation Mobile Serives. Me & Mine. MyWorld

Pay AED 155 and get AED 154 talktime for Pay as you go* Pay AED 125 and get AED 124 talktime for Monthly Plan*

This ofer also applies to business Mobile Connect and business MobilePay as you can go Plus

Baseline: Add life to life.

*** The visual is of a roadside cooler. Cool idea.

4. Mashreq gold (GN Last page) ***
HD: The best relationships are the ones you can take for granted.
Copy: A sense of security and then a sense of freedom. That's what a good wealth management plan delivers. It is why our strategie are build around your DNA. We believe, our relationship manager should understand the opportunities you'd like to explore, the safeguards you'd like to keep and your long and short term goals. Financial and personal. The reward is not just a better bank balance. It is a richer life.
For more information, please call Mashreq Gold Phone Banking on 800 4 gold, Visit http://www.mashreqbank.com/
*** Nice thought. the son can take his father for granted. So can you to your bank. He will not fall down even if he loses his grip. Good one.. waiting for second ad.

5. Damas -Onam (GN Fpg31) **

HD: Onashamsakal (Onam Wishes)

Copy: Every Onam is remembered for something special. This year, treat your loved ones to the most beautiful in 22K gold and diamond jewellery, and let us treat you to great gifts.

** Skin tone is bad and flat. It seems they are going to take the bottom colour as a special in their POPs.

Advertising - International

Awesome no copy ad.
Art Director: Jan Jacobs/CD: Tony GrangerAgency: TBWA Hunt Lascaris (South Africa)

How Creative Heads reacted:
1. It says something about the power of an idea when no copy is required. Great work.
2. actually, if you give a second look, the 'copy' is the moebius loop.
3. Great idea, well executed, communicates the benefit, has a message GREAT AD

04august2007saturday

Eyes were on the clock at 06:45


Advertising - UAE

1. babyshop (GN Qpg -2) ***

HD: Back to school. Back to school with babyshop

Copy: Funky school accessories with the coolest characters including Barbie, Spiderman, Transformers, Disney Princes and much more await your little ones at babyshop. Drop by for groovy bags, fun lunch boxes, bottles and lot more before you drop your little ones to school and watch them go back with big smiles. http://www.bayshopstores.com/

*** Nice. Vibrant. (they have not given up branding even for the grammar in the body copy, as it's shown b, small letter)

Advertising - International

Bloodbank (Visual: youtube progressbar)

How Creative Heads reacted on this ad:
1. "very interesting, out of the box thinking.. bravo!"
2. "y guess it's some kind of e-mail mkt, that directs you to this page... you are waiting to see some movie... the surprise at the end.. very very very good!!!"
3. "It says: for you is just a moment, for us it can be a whole life."

03august2007friday

Eyes were on the clock at 07:15


Advertising- UAE

1. Al Zahra (GN Fri-MAg Pg-43) ***

HD: Restore missing teeth.

Copy: At Al Zahra, our dentists are noted for their expertise in aesthetic dentistry, invisible orthodontic treatment for misaligned teeth, and needles to say, they deal with dental surgeris and implans under local or general anaestesia. Further, Al Zahra is a pioneer in certain dental treatments and world-renowned dentists consult with. Which means that whatever you dental problem, we can take care of it. So call for an appointemnt today - you'll smile more.

Baseline: The healing touch.

*** I feel like digging out old Friday Magazines... Every week there's one tiny but creative ad of Al Zahra Hospital. ( Having said that, I think I have done the review of the above ad!)

2. Harmony - damas22 (Friday mag pg 14-15) ***

HD: Bella (beautiful). The language of Italian design.

Baseline: The art of beauty. Since 1907.

*** Very nice. superb. feel the indulgence. bravo..

3. IDdesign (GN Friday Mag Pg-4) **

HD: Elegant and expressive. Furniture that stands for the luxury a Leo commands.

Copy: Stately designs. Distinct cuts. A feel of royalty. A fine example of Danish craftmanship. An entire range of furniture that is a departure from the ordiary. Much like a Leo. Much like you.

Baseline: We've defenitely got something for you.

** IDdesign is playing with stars with their new (12-of?) campaign, which was started last month. Here the visual composition is very nice.The highlight on the table would not be white as shown, in reality; otherwise its a hot but cool ad.

4. Lulu (GN FMag pg-28) *

HD: Hot deals Fresh product new Lulu (at Al BArsha near 4th interchange, Sheikh Zayed Road)

Copy: Your favourite hypermarket now fresher, healthier and closer to you!

Multi-ethnic Food sections. Biggest range of Frozen food. Specially flown-in chilled & dairy products from USA & UK . Biggest Hot Food & Ready-to-eat sections with live cooking . Sushi to go . Latest collection of Fashion, Electronics & Accessories.

Baseline: Where the world comes to shop!

* ok.

Advertising - International

MOTOROKR Z6 (Advertising Agency: Ogilvy & Mather, Beijing, China / Executive Creative Director: Nils / Art Directors: Bo Deng, Feng Gao / Copywriters: Matthew Curry, Ning Chen / Photography: Dimitri Daniloff )

Copy: Hello Wireless Music. Goodbye wires. Hello ROKR Z6 music phone.
Manage your tunes easily with Windows Media Player. Transfer 30 songs a minute. With 2GB expandable memory. Add the ROKR S9 bluetooth headset for wireless hi-fi stereo sound. Say hello to a new way of listening. Hello Moto

How Creative Heads Reacted on this Ad:
1. "they are getting out of a cocoon or as if they are breaking out free from being wrapped in wires..somehow the message is served on a silver plater..it's clean, it sells, it's not bad.."
2. "though its not a creative ad but then its simple for my mom to understand tht mobile fones are totally free from wires.. sometimes u should just follow the brief and make simple ads for the masses... too much creativity will kill u"
3. Boring. This exaggeration is neither funny nor true. It's no clever idea to say "no something" by showing "much something" and write "goodbye something""