Details will be posted soon...
Advertising - UAE (will be posted later today)
Advertising - International
Advertising Agency: Dentsu Malaysia
Creative Director: SP Lee / Art Director: KC Aui / Copywriter: Chan Woei Hern / Illustrator: KC Aui / Published: October 2006
How Creative Heads reacted to the above ad:
1. "A so-called copywriter who can't spell metaphor.....wow."
2. "Let me have a go... Let me have a go... Um... only 5% of creatives will survive global warming?"
3. "How about 95% of people who see these will be confused. And I guess the 5% is the "judges" who got it. I am the former."
4. "Advertising in Malaysia... 5% creative, 95% business."
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