31august2007friday

Eyes were on the clock at 06:02

News - Egyptian blogger first to win jouralism award.

Egypt's Wael Abbas 32, is the latest icon of internet journalism.. Abbas was named one of the winners of 2007 Knight International journalism Award, "I am surprised, I am overwhelmed," he said in telephone interview the GulfNews (for more details www.gulfnews.com)

Advertising: United Arab Emirates

1. Goverment of Dubai (GN HPg-23) **

HD: Your views Matter

Copy: Share with us your comments on our services or any aspect of your Duabi visit which did not meet your expectatios.

"We recognize the rigts of our customers to expect the highest quality standards during their stay in Dubai"

www.dubaidtourism.ae/ecomplaints

** The ad Makes you smile. Good ad.

2. Dove (GN Friday Mag pg24-25) ***

HD-Left Page: What your skin needs to be moisturized and beautiful is nowwhere on this page.

HD-Right Page: This page is nother story.

Copy: What makes Dove diferent from Soap? Well, Dove isn't soap. It contains pure moisturizing cream to leave your skin better hydrated than regular soap does. Everyday moisture is the key to beautiful skin.And who knows moisture better than Dove?

Baseline: New Dove Beauty Bar.

*** Nice ad. Weak branding... or rather soft?

3. Lipton (GN Friday Mag pg-79) ***

HD: Do you know the natural benefits of tea?

Everyone knows the health benefits of fruits and vegetables. But are you aware that having a cup of tea every morning is actually more beneficial than you think? Tea contains natural antioxidants which are good for health. In fact, recent research has confirmed that drinking up to four cups of tea a day greatly reduces the risk of chronic diseases. It also helps fight cancer and heart attacks.

No wonder, tea is probaby one of the healthiest beverages on earth.

Baseline: Tea can do that.

*** Great ad. Still I am not sure about the 'content'.

4. Olay (GN Friday Mag Pg-35) **

HD: Restore your skin's youthful look cell by cell.

Copy: Olay Regenerist is the deep down secret to ageless skin. It restores cllagen levels in skin cells and optimises cell renewal, giving you all over smoothness and younger looking skin in just three weeks. See the difernce for yourself, starting with this free sample.

Baseline: Love the skin you're in.

** Nice copy. And they have attached a sample piece too.