11/30/2008
30november2008sunday (Eyes... ON)
Details will be posted soon..
Thanks
Shaji Kizhakathra
29november2008saturday (Eyes... ON)
Details will be posted soon...
Thanks
Shaji Kizhakathra
11/28/2008
28november2008friday (Eyes... ON)
Detail of the posts will be added soon..
Shaji Kizhakathra
shajizone@gmail.com
11/27/2008
11/26/2008
26november2008wednesday
Review will be posted soon...
Thanks
Shaji Kizhakathra Email: Shajizone@gmail.com
Advertising - UAE (Courtesy Khaleej Times)
1. Toyota- Service and Genuine Parts (KT HPg-22) /+++/nil/***
VS: Vehicle X-ray
HD: There's more to Toyota Service than meets the eye.
BC: Toyota Quality Serive. Toyota Genuine Parts.
The Toyota Full Service History stamp emphaticallytestifies that your Toyta has been thoroughly checked and serviced, and that is now safe to be driven. Our Toyota trained technicians, engineers and experts use the most advenced vehicle diagnostics and service procedures to ensure your Toyota is perfectly fit. Insist on this stamp at every service. It gurantees peasce of mind while driving;and better resale value, too.
Check Items
Brake Pads & Discs
Parking Brake
Dricing Shaft Boots
Cluctch Pedal Play
Brake Pedal Play
Air Bag(SRS) System
Tyre Rotation
BL: nil
Review:
+
+
+
-
***
2. Ritaj (KT FPg-15) /++/nil/**
VS: Typography. Image
HD: You say you can't aford to own a home in Dubai.
Yet you continue to pay exorbitant rents.
WHY?
Now own a studio in Dubai from just AED 498,000! Move in -June 2009.
BC: Presenting Ritaj at Dubai Investment Park near The Green Community, New Dubai.
Ritaj is a township of G+5 buildings containing studio apartments, and is developed by Dubai Invests Real Estate LLC. This sprawling development provides easy access to JAFZA, Dubai Media/Internet City, Ib Battuta Mall, Emirates Road, Sheikh Zayed Road and upcoming Jebe Ali Airport.
What the community has to offer: Completely landscaped. Well-planned road network. 24 -hrs security and maintenance for all buildings. Ample multi-storey parking. Hotels/Resorts including the already-operational Marriot. Malls, shops, cafes, restaurants and retain outlets. International Schools. Hospitals, Clinics and Pharmacies. Health Clubs and Theatres. Parks, joging Tracks, Playground, Swimming Pool.
3. Kerala Property Expo-2008(KT QPg) /+/ - /**
VS: Banian Tree with aerial roots.
HD: Unshakable...
BC: Propery investments in Kerla have appreciated over 150% the last 5 years*, and is growing.
The economic downturn has seen little impact o real estate in Kerala. It has only strengthened the faith of the Gulf-based NRI community that investing in a future home in their homeland ow is one of the best financial moves they can make. The Kerala Property Expo brings to yo a range of classy villas, apartments ad hig-tech commercial spaces in the best locales in Kerala. Don't miss this opportunity to secure your future today.
*Source: RIS Meida.
Invest today. Build your future now
Review:
+
-
**
4. Roads & Transport Authority-RTA (KT 40x6 Pg29) /++/ nil /**
VS: Dummy
HD: Road markings are not a circus for stunt clowns!
Yes, this is a dummy. You're not!
Review:
+
+
- nil
**
5. Downtown Jebel Ali - Limitless Campaign-ad3 (KT FPg-7) /+/- /*
VS: Teacher & Child.
HD: Grow or Grow
BC: Downtown Jebel Ali combines the vibrancy of city life with the char of a small town. Its state-of-the-art commercial high-rise towers provide the ideal environment for your business to grow, while its network of plazas, cafes and parks allows you to spend quality time with your family. This is living at its very finest.
http://www.downtownjebelali.com/
Master developed by LIMITLESS
BL: Downtown Jebel Ali - Big city Buzz. Small Town Charm.
Review:
+
-
**
6. Zulekha Hospital (KT QPg-3) /+/ -/*
VS: Sand Clock. Adding more sand into the clock.
HD: More time. More care.
BC: Now our specialists will be available from 7.00am to 11pm
To accomodate the working hours of residents in UAE, we have extened some our departmnt timings for your beneit. The following departments will be function from Saturday to Thursday between 7am to 11pm.
Dubai: Dental. ENT. Gynaecology.Internal Medicine. Radiology
Sharah: Dental. Dermatology. ENT. General Surgery. Ganaecology. Ophthalmology. Paediatrics. Radiology.
All other departments wil function on all days including FRIDAY from 9am to 1pm and 4.30pm to 9.30pm while the EMERGECY Services wil be available on all days for 24 hours. To confirm your Appointments, call 06 506 9300 fro Sharjah and 04 217 5600 for Dubai.
BL: Zulekha - Your Health Matters.
Review:
+
-
*
7. Emiraes NBD (KT Back Page) /+/ - /*
VS: Barnds in Warehouse
HD: Get all your favourite brands at the best prices.
BC: Get up to 70% of major brands exclusively with Emirates Bank or BD Credit Cards
Fo 3 days only, sop with our Emirates Bank or NBD Credit/Debit Card and get exclusive discounts of up to 70% on leading brands.
What's more, you can take advantage of an excluive 0% Installment Plan.
Review:
+
-
-
*
11/25/2008
25november2008tuesday
Business - Khaleej Times
Debts Only fraction of Dubai Assets - Report by Isaac John
DUBAI - Dubai can and will meet all its refinancing obligations as its sovereign debts represent only a fraction of the assets of the government and affiliate companies estimated at Dh1.3 trillion, Mohamed Alabbar, the head of the newly formed The Advisory Council, said on Monday.
Declaring that Dubai had risen to the challenge of managing the new economic realities, Alabbar clarified that Dubai’s borrowing was not used to cover state expenditures or fuel consumption, but was to fund long-term, risk-free infrastructure development.
He said the total value of the assets of the government and affiliate companies in Dubai was well over Dh1.3 trillion ($350 billion) while their aggregate debt obligations stood at Dh288 billion ($80 billion).
“Currently, the Dubai Government’s sovereign debt obligations stand at Dh37 billion ($10 billion). While our key sovereign assets are currently being evaluated, I can give you a rough estimation of their value, being over Dh330 billion ($90 billion). And this does not include our airports, bridges and the Metro. At the same time the total debt obligations of affiliate companies stand at Dh256 billion ($70 billion), compared with assets valued at Dh950 billion ($260 billion).”
View the Khalee Times Report -click shajizone
Advertising - UAE (Courtesy Khaleej Times)
1. HSBC Premier (KT HPg-27) /++/ nil/**
VS: Man with placard for Receiving someone.
HD: What other bank will recognise you wherever you go?
BC: With HSBC Premier, you enjoy global recognition and the same high quality of service wherever you are. you will have access to our global network of over 250 Premier Centres, so that you can always be sure of a warm welcome. In every one of tem you will enjoy the same privileges as you would expect back home.
to find out about a service that helps you get more out of the world, call 800 4320 or visit www.hsbc.ae/hsbcpremier
BL: HSBC - The world's local bank.
Review:
+ A different thought
+ So is the Headline. I liked it.
- The blue dominated layout is entirely different from HSBC grid, which has always been in red. Blue gives a dull feel though its premium
** Conceptwise, good.
2. Toyota FJ Cruiser (KT HPg-25) /++/ - /***
VS: Para gliding.. destination. vehicle
Hd: The new FJ Cruiser. Go Places.
BC: the FJ Cruiser is the definitive 4x4 SUV. With a powerful 4 litre engine, it is equipped to take-on and conquer any terrain, and keep coming back for more! And with cool, retro styiling and an amazing sound system, you and your friends are sure to have great fun going places.
BL: FJ Cruiser- Been FJ cruising?
Review:
+ Nice look and feel
+ Nice colour
- In the newspaper colour has become very dard, and its difficult to read the body copy.
** Over all good.
3. PSA - 25 November. International Day for the Elimination of Violence against Women (KT HPg-22) /+/ - /**
VS: flower Vas. Graphic. One flower petal falls down as blood drop.
HD: Every third woman on ur plant is a victim of abuse and violence...
BL: Issued in public interest by Khaleej Times - Keeping track of change
Review:
+ Good concept.
+ ...for a cause.
- Bad execution.. Childish execution with cartoon. its like, it was done against the violence towards girls,. Woman is missing.
*** Good thought being abused by Art. Hands off to Khaleej Times for their social commitment by conveying the message.
4. Zurich (KT HPg-23) /+++/ nil/***
VS: Man midst of shifting home.
HD: Zurich Help Point
Your savings plan doesnt have to move just because you do.
BC; Zurich HelpPoint is here when you need more than just insurance. it's here with vista, a policy that meakes long-term, stable investing simpler and more beneficial even if your work moves you around the world. no matter where you relocate, your VISTA policy stays put. So you never have to wrap up your savings plan. for more information, visit www.zurich.com
BL: zurich - Because change happenz
Review:
+ Good concept. Good frame composition.
+ I liked the baseline that has a Zurich touch by converting happen'z' to reality.
+ Good photography.. A little more items could have heve been there.. as he's shifting home
- nil
*** Good ad
5. Eidyat Dubai Promotion (KT HPg-7) /++/ nil/**
VS: Beautiful Aerial night view of the Dubai, where in a gift box is placed.
HD: 3 Million Dirhams, 30 winners, 30 Eidya!
BC: Eidat Dubai.
Shop & Get Eidyat Dubai.
Eid in Dubai, in associatin with Dubai Shopping Malls Group and Dubai Gold and jewellery Goup, presents to you the Eidyat Dubai Promotion.
Shop at any participating outlet between 20 nov and 10 Dec and ge a voucher* to enter the draws, which will be helf dufing the first 3 days of Eid al-Adha (8,9 and 10 Dec).
10 Winners will win AED 100,000 each, everyday. that means you could be one 30 participants to win AED 3 million!
So come and share the joy of eid, with Eid in Dubai
Please drop vouchers in the eidyat Dubai raffle boxes at shopping malls and participating outlets.
(logo of Did in dubai, Dubai Shopping Malls Group and Dubai City of Gold )
For more information please call "ahlan Dubai" o +971 600 545555, or visit www.eidindubai.ae
BL: nil
Review:
+ Nice trendy look.
+ Nice unit
- nil
**
6. BMW 7 Series (KT HPg-6) /++/ nil/**
VS: Car overtaking Falcon...?
HD:It's not only about possession. It's also about obsession.
BC: (Pls refer the ads posted two das ago)
Review;
+ Good concept
+ Good Headline.
-nil
** It's BM.. Worth reading the features.
7. Standard Chartered (KT FPg-5) /+/ - / *
VS: Typography
HD: You want to earn more interest. we give you better returns. Up to 6.1 % p.a.
BC: Take advantage of up to 6.1 % p.a. return on Fixed Depsits startig at only AED 25,000 for a limited period!
At Standard Chartered bank we believe in rewarding you as much as possible. So when you invest in a new fixed Depost, we offer you a return of up to 6.1 % p.a. This offer is valid only from 15th Nov through to 15th Dec 2008, So dont lose out! to know more about the offer, please visit one of our branches, log on to our website or call us on 04 313 8888
www.standardchartered.ae
*Terms and Conditions apply. The returns achieved are guaranteed only at the maturity of the Fixed Deposit. On an early withdrawal, the interest payable witll be calculated by applying the prevailiing rate of interest for the tenor the deposit has run, less 1% subject to principal amount remaining intact. for more details, visit our website www.standardchartered.ae
BL: nil
Review:
+ Announcement - Big and Bold.
- Could have been visual oriented.
* Objective fulfilled.
11/24/2008
24november2008monday
Society: Mobile Blood bank at Dubai Media City.
'I love to Give Blood' Campaign by Minisry of Health, Dubai.
Review:
It was happy to see people standing in the queue outside the van.
Business - UAE (Khaleej Times)
HD: Big 5 Show Opens in Dubai
Sub: Demand for space at this years show has exceeded expectations
VS: Shaikh maktoum bin Mohammed bin Rashid Al Maktoum at the ig 5 Show in Dubai on Sunday.
Excerpts: The middels East's biggerst ever trade fair for the construction sector opened here on Sunday by Shaikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, who spend over an hour at the exhibition..
There are more than 5,200 individual projects workth mor than $4 trillion underway across the Middle East.
Highlight: top 5 projectss in the UAE
1. Jumeirah gardens Development - Master Plan $US95b
2. Mohammed Bin Rashid Garden City - Master Plan ($US 54b)
3. Dubailand - Bawadi Deveopment Project - Master Plan ($US 54b)
4. The Palm Deira Development - Masterplan ($US 40b)
5. New Capital City - Khalifa City - Abu Dhabi ($US40b)
(Research information provided by Proleads/KT)
Advertising - UAE (Courtesy: Khaleej Times)
VS: Mohammed Al Khwarizmi (Arab Mathematician and Inventor of Algebra - Mohammed Al Khwarizmi was an Arab mathematician whose revolutionalry new ideas transformed the fiel of mathemtics. his book, hisab al-jaber, gave birth to a whole new field in mathematics: algebra. In fact, the very word algebra omes from the Arabic word al abr from the name of his book.
HD: Our investment ideas are new. Our investment principles are not.
BC: At Istithmar World, we'r inspired by Khwarizmi's pursuit of ideas. Which is why we not only seek out the best investment ideas, we wenven creat ourindustry-focused professionals. then we identify industry trends, new strategies and top managers to ensure the success of our ideas. Because we strongly believe that only a great idea can result in a great investment.
Our "I" investment Philosophy is based around three priciples: Ideas, Inquiry and Integrity.
IDEAS + INQUIRY+ INTEGRITY = INVESTMENT
a Dubai World company
www.istithmarworld.com
Review:
+ Advertising through Educating the TG... Curiosity gets transformed into brand awareness.
+ God lighting, more like the first ad of the campaign.. Second I was not that happy with.
- nil
**
2. BMW x3 (KT HPg-17) /+/ - /*
VS: Desert Challenge
HD: tamer of the desert. Congratulations nasser Al Attiyah!
BC: Champion of the UAE Desert Challenge 2008. When two powerful forces meet, victory is the result! We congratulate Nasser Al Attiyah and his BMW X3, winner of the UAE Desert Challenge 2008. for a similar winning experience on the road we recommend to book an appointment for your personal BMW D3 test drive at your nearest BMW dealer.
www.bmw-me.com
BL: BMW - Sheer Driving Pleasure
Review:
+ Ok
- It doesnt look like a BM ad at all.
* O-k (Kindly read it as O minus K)
VS: Elephant cartoon - jumbo feel
HD: The savings account with a huge rate
5.3% PA with eSaver.
BC: benefit from bigger savings with HSBC eSaver, the easily accessible online savings account.
• 5.3 p.a interest rate
• no minimum balance
• No maintenance fees
Go to www.hsbc.ad/eSaver and open your account today. Cal 800 61111
BL: HSBC - thw world's local bank
Review:
+ Interesting...
- ....Cartoon. TG?
* Ad in 10 mins.
4. Al Raha Beach CAmpaign 3rd Ad, Abu Dhabi (KT HPg-7) /++/ - /*
VS: A blue cladded lady 'waves' her dress
HD: 9:40pm. end of the day with an art show.
Al Raha Beach. the ultimate waterfront city.
BC: Al Raha Beach is unique: a spectacular development where art and culture are key elements ina magnificent waterfront lifestyle. Al Shaleela is its leading arts precinct, a centre for entertainment and fun. Just alog the waterway, Sadaiyat Island boasts wrld-class arts venues including a Guggenheim Museum, Louvre Gallery, preforming arts centre, maritime museum and national museum. Strategically located, Al Raha beach is the new gateway to Abu Dhabi.
alrahabeach.ae
A Project by Aldar (Logo)
BL: nil
Review:
+ A blue cladded lady 'waves' her dress.. gives the waterfront feel.. Great concept.
+ Visual feel is very good..
- Headline was an extra fitting
** Good ad.. I wish they had spent one more day for shaping it up. It happens when tight deadline comes...
VS: Cars on Display
HD: What's value to you?
BC: The Epica not only has a 6 cylinder engine with 4-cylinder fuel efficiency, but it has more torque and 6-speed automatic transmission. It cmes at a lower price and offers lower ownership costs than most other mid-size saloons, too. There's not sacrificing design either. Just ask yourself, has value for money ever looked this good? Pay less for more with the Epica, at your newarest Chevrolet dealer.
www.chevroletarabia.com
BL: nil
Review:
+ Idea is good
- But not well executed.
* Another ad. Second look not required.
11/23/2008
23november2008Sunday
Advertising UAE (Courtesy: Khaleej Times)
1. Emirates (KT HPg-26) /++/ nil/*
VS: Entrance of a fort..mystery
HD: Unlock Europe. Fly Emirates to Europe starting from AED 1,790.
BC: Enjoy special fares to these exciting European destnations, inclusive of taxes and surcharges, when you book your ticket before 31st December 2008
(Rate chart shown)
www.emirates.ae
Review:
+ Nice look and feel.. colors.. gives a European touch.. subliminal.. you dont have to mention the name
+ I liked the layout.
* Good. as I said before... branded stuff.
BL: Emirates - keep discovering.
11/22/2008
22november2008saturday
News- International: Dubai resort The Atlantis stages most expensive launch party ever (Telegraph UK)
KT Photogrpaher has clicked the beauty of colours..
Advertising - UAE (Khaleej Times)
1. Joy Alukkaas (Khaleej Times FPg- 23) /+++/ - / ***
VS: Two women with promotional banner, ofcourse Gold.
HD: Season's biggest offer. shop and Drive.
Win 10 BMWs with the world's favourite jeweller.
BC: Get a raffle coupon for every AED 500 you spend on jewellery at oyalukkas and enter the draw to win 10 BMWs. Offer valid until 15th febraury '09 only (Until 30th December '08 only, in Dubai)
www.joyalukkas.com
BL: Joyalukkas - world's favourite jeweller.
Review:
+ Simple. Catchy
+ Model represent the range.. Left model is a bit high profile, right model, casual... is what she(middle one) aspiring for...?
+ bang on to the TG
- The unit "Season's biggest Offer" is cliche. And the green ,though it gives a relief or clutter breaker among the red dominated newspaper ads nowadays, is bit away from jewellery.
*** Good. Pro-motional ad
11/21/2008
21november2008friday
Khaleej Times
Bollywood's Blogging craze - How Indian film stars are grabbing eyeballs and keeping fans hooked..( Special Report- KT Weekend Magazine)
Why Bollywood blogs - By Neeta Lal-a freelance journalist based in New Delhi. (KT Weekend Magazine -SPECIAL REPORT)
Why is there a sudden sense of urgency amongst the Bollywood community to connect with the masses and make a success of their ventures?
".....Amitabh Bachchan who blogs in both Hindi and English, has even played a strong advocate of his mother tongue. Writes Bachchan “….I have never put any pressure ever on anyone to visit my blog. All of you came on voluntarily. I have enjoyed your presence, your accolades, your abuse and your criticism in a fair democratic manner. If your desire is to leave this facility, I really am no one to stop you." "....Blogs are occasionally used as a tool for self-promotion or image change as well. Sample a recent Salman Khan blog:
“…I don’t care much about money and ratings I have far less fear and insecurities… I have many hobbies and I prefer to indulge in them rather than mud slinging. I have never manipulated the media or relationships. I am not afraid of loneliness. I can handle it more efficiently than crowds. Stardom gives me lot of fringe benefits but it also brings a lot of pressures. My self-belief helps me handle pressures and sail through it despite it all.
Such is the popularity of blogging, that one of the first things that starlet Payal Rohatgi, who had participated in the popular reality show Big Boss, did when she got evicted from the show, was – you guessed it – blog! So what if her English is a tad shaky? And syntax all askew. At least she made a brave attempt to connect with her viewers."
I advise them to take their vitamins, ask them to drink water, cut down on the colas, say their prayers, study hard/further, choose wisely, save money for a rainy day, brush their teeth as the dentist advised, watch less TV, cut down Internet time and be careful about Face Book. But I’m not too sure as to how much of the old man’s advice they actually take because I am a trifle casual where the “follow up” is concerned. However, I love them dearly. After all, I am their father!
- Michael Guzder, Dubai
When we scoured for fathers from different nationalities, cultures and backgrounds who were willing to give their inputs, we coincidentally managed to get fathers who had sons. No gender prejudice was intended. In fact, I’m a father of two daughters and the writer of the story has one — Editor
YES WE CAN? An Article by Sasi Tharoor (A former United Nations diplomat, writes a fortnightly column for the magazine) (Khaleej times Weekend)
Accepting this, Washington, in keeping with the Obama approach, should overtly and visibly demonstrate its openness to the needs and priorities of the rest of the world. The new Administration must show that, despite its understandable internal preoccupations, America — still the world’s richest country by far — will never forget its responsibilities to the well-being of the planet...."
Check this for the complete story... http://www.khaleejtimes.com/weekend/inside.asp?xfile=/data/weekend/2008/November/weekend_November51.xml§ion=weekend