22november2008saturday

Eyes were on the clock at 06:02

News- International: Dubai resort The Atlantis stages most expensive launch party ever (Telegraph UK)

To Read the complete story, please click eyes-ON

Khaleej times came with a headline(though it's negligibly small in size o the top left corner of the picture) saying " Night of Lights". Footline says ... what had been billed as the world's largest fireworks display drew gasps from VIP and locals alike as the sky lit up over Atlantis The Palm ealry on Friday during the resort's grand opening.
KT Photogrpaher has clicked the beauty of colours..

Advertising - UAE (Khaleej Times)

There were hardly any ads in today's Khaleej Times. Hitachi ad was repeated in City times.. otherwise nothing to mention.
1. Joy Alukkaas (Khaleej Times FPg- 23) /+++/ - / ***
VS: Two women with promotional banner, ofcourse Gold.
HD: Season's biggest offer. shop and Drive.
Win 10 BMWs with the world's favourite jeweller.
BC: Get a raffle coupon for every AED 500 you spend on jewellery at oyalukkas and enter the draw to win 10 BMWs. Offer valid until 15th febraury '09 only (Until 30th December '08 only, in Dubai)
www.joyalukkas.com
BL: Joyalukkas - world's favourite jeweller.
Review:
+ Simple. Catchy
+ Model represent the range.. Left model is a bit high profile, right model, casual... is what she(middle one) aspiring for...?
+ bang on to the TG
- The unit "Season's biggest Offer" is cliche. And the green ,though it gives a relief or clutter breaker among the red dominated newspaper ads nowadays, is bit away from jewellery.
*** Good. Pro-motional ad