01may2007tuesday

Eyes were on the clock at 06:01

Today Gulfnews came up with 7 Automobile ads...! Is there any particular 'season' to buy a car.. ? (Shoot your comments to shajizone@gmail.com)

Remaining Details willl be posted soon...

1. KIA (GN HPg)*

HD: Stand alone!

* Very tactical communication, highlighting three models, ie Optima, Picanto and Sportage 4x4.

2. Nissan Tiida (GN Hpg)*

HD: Tiida starting from DHS.833

with free insurance & zero down payment

Copy: Take advantage of this amazing offer on the spacious 2007 YM Tiida Automatic transmission

90 days deferred payment - 72-month installment period - Easy documentation - Quick approvals

* This is just to sell the product, nothing else. Very simple and straight forward, straight into the asian middleclass segment.

3. Chevrolet (GN FPg)***

HD: Celebrate the Zero Festival

Copy: 0 down payment - 0% interest*

A chance to own a Chevrolet for AED 0

Enjoy these fantastic deals when you buy any 2007 Chevrolet Aveo, Optra or TrailBlazer. Every purchase also puts you in a draw for a chnce to pay zero Dirhams for your new Chevrolet!

*** The visual is of two characters made of 0 (zero)., which blend into the copy as well. Only thing here is, they could have atleast make the visual different, by shifting some of the 'zero's here and there, rather than justing flipping them. Good concept.. goes with the deal.

4. Toyota Corolla (GN HPg)**

HD: Driving home the UAE's favourite car is now even easier

Toyota-Passion to lead

5. Ford


6. Mercedes-Benz (GN Qpg)*

HD The new 2007 Mercedez-Benz E-Class

from only Dhs. 2,695 per month* or pay Dhs 79,369 today and 79,369 in 18 months

Copy: Innovation, individuality, dynamism, economy & Quality-these have always been the characteristic attibuters of the Mercedez-Benz E-class. Its equipped with the world's first Intelligent Lighting System, which gives you the clearest view of the road ahead. The PRE-SAFE safety system that is now standsard in every E-class, ensures your safety at all times. Call Gargash today to drive away the safest and most desirable sedan ever.

* Informative ad. They highlighted the headlights in the visual, tho it's difficult to makeout in an SNP (standar news print) page that appeard in GN.

7 . Damas - Carrera y carrera - madrid (GN Back Pg)****

Carrera Y Carrera Boutique, Mall of Emirates.

**** Sensuous.. right on target. Damn good photography and post production. Her expression is beyond description. Later you might forget which brand it was , but the visual..

8. Diesel (GN FPg)****

HD: GLOBAL warming READY

Baseline: For Successful living.

**** Headline has been positioned bottom left corner, un-noticed. you will see the image and so hot that you would take some time to analyse in your own way... then comes to the headline just beor you leave the spot... by the time the brand objective is fulfilled.. so the headline.

9. Hilton (GN 15x4)**
HDs:

1 night FREE - when you pay for 3 nights

2 nights FREE-when you ay for 5 nights

3 nights FREE-when you pay for 7 nights

129 Luxury Hilton hotels, 49 countries. Stay in any one of them for Free.

Copy: With Hilton for Free. you can spend even more time in your favourite destinations - absolutely free! Choose from 129 luxurious hotels around the world -the more nights you book, the more extra free nights we give you. Just call 8000 20000 11 tol free for Hilton Reservations and Customer Care to book your holiday or visit www.hiltonforfree.com for further information.

Hilton-for free

** There were three consecutive teasers (size 10x2 column) of each segment that appeard prior to this ad. Nice. it does tag you along.

10. Du (GN Fpg)**

HD: Make sure our number belogs only to you

Copy:

Retain your existing mobile number with a 505 prefix.....

Du-add life to life.

11. Dubai Tourism.
HD: From treasure hunters to bargain hunters.