29november2007thursday (eyes... ON)

Eyes were on the clock at 06:15
Details will be posted soon

Letter to the Khaleej Times


Advertising - United Arab Emirates

Media Innovation.. placement of ad
Retail ad, reinvented!
When idea destroy the look... (of an ad).

28november2007tuesday

Eyes were on the clock at 06:02
Details will be posted soon.

Advertising - United Arab Emirates

27november2007monday

Eyes were on the clock at 06:02


Advertising- United Arab Emirates

1. Qatar Airways (KT HPg-6)**
HD: Abu dhabi and Dubai to Washington in just a few clicks
Copy: Qatarways.com
It couldn't be simpler.
Book online anytime, anywhere with qatarairways.com. With no queues and no delays, it's the fastest and simplest way to organise your flights.
Qatar airways always flies to over 80 destinations wordwide. For more information, visit qatarairways.com/uae
** Ad reproduction is not good. This idea has been used many times.

2. Infiinty (KT Full page double spread pg 16-17)**
HD: Designed to redraw the face of luxury motoring.
** It remindes of Audi ad which had same look and ad size.

26november2007monday

Eyes were on the clock at 06:02
Details will be posted soon...

News...

Mohammed gift for Dubai cares (KT Main)
HH Shaikh Mohammed bin Rashid Al Maktoum, Vice-president and Prime Minister of the UAE and Ruler of Dubai, yesterday announced a personal contribution of Dh. 1.7 billion, equivalent to the funds raised by the Dubai Cares campaign so far, bringing the total amount to over Dhs. 3.4 billion.
" This humanitarian achievement reflects the depth of our spirit of giving and demonstrates the genuine desire of donors to help their brothers and sisters, regardless of religion, colour or creed."
** Vision of a great leader. The country is lucky to have one leader like this... and now, the whole world.

Business...

Advertising - United Arab Emirates.

1. Nissan Altima (KT HPg-11)**
HD: ALTIMAte OFFER 1299
Copy: It's your last chance to make your dreams come true. Fulfill the desire of owning your favourite Altima 3.5L with the Nissan ALTIMAte offer for just AED 1299 a month, Choose the powerful 3.5L engine and prepare to command the road. Rush to your nearest Al Masaood Automobiles showroom to own an Altima, today!
** The sticker position could have been alligned with the logo. Space between the features is too much, only to look the whole body copy, dispersed.

2.
HD:
A brick is a brick is a brick.
Yet put them together and
they become part of a home.
And then every brick has a story to tell.
About growing up advenures.
And growing old sagas.
Welcome to BCS
We look after homes where stories
end happily ever after.

Copy: The strata law is coming soon.
BCS, the UAE's first strata management compamy is here to take care of you.
You make homes. We take care of them. Protecting, maintaining, facilitating, in short takin care of every little detail. The larger picure is home that are always a pleasure to grow in. An an investment that's always growing in value. For the complete BCS story, visit www.bcs.ae
* Copy Writer Required...?
It seems someone in the company did the copy part. It lacks flow. harmony, punch...(please, dont think that anyone can be anything... can become; but that needs keen observation and practice). Art is good.

3. Aldar Campaign 3rd Ad (KT HPg-29)**
HD: Hoyamal (We have reviewed this Campaign in the earlier posts)

4. Benq (KT FPg Landscape)***
HD: Realityvision
Copy: Presenting first ever full HD LCD TV from Benq.
Baseline: Enjoy Matters.
*** Nice thought and visual... But the character should have had some background to get on focus.

5. Oman air (KT HPg-18)*
HD: " Now you can join me in LONDON"
Copy: Starting today, fly to LONDON.
Discover London, a vibrant and eclectic business hub offering a diverse range of attractions. From city tours breathtakng monuments to business centers, exquisite parks to endless shopping you can enjoy business with pleasure in this pulsating city. Fly to London, one of the most cosmopoliton destinations in the world, while enjoying the legendary hospitality and exemplary service aboard Oman Air. An Airline that will exceed your expectations, every time.
www.omanair.aero
* I didn't understand the concept.

25november2007sunday (eyes... ON)

Outdoor twins


McDonald
Location: Jumeirah Road


Burger King
Location: Qusais, towards Airport tunnel.

24november2007saturday

Eyes were one the clock at 06:45
Details will be posted soon...

23november2007friday

Eyes were on the clock at 07:04
details will be posted soon..

Advertising - International
Headline: Many of the things you throw into your sink end up killing nature. Green Peace.
Advertising Agency: Starlink Group, Bucharest, Romania
Art Director: Catalin Burcea / Copywriter: Andrei Gurau / Illustrator: Catalin Burcea
Published: March 2007


How some creative heads reacted...
(a). "that's cool... really cool... I think the bullets fit well into the layout and tells a strong message too. good work!"
(b). "Yeah I agree with the previous comments: it is a very good ad.Simple, catchy and creative!"
(c). "Another angle for the picture could be better. More simple and easier to understand."
(d). "confusing in the first look........ the copy helps understand........

Headline: Happy Music Drive
Advertising Agency: Watermelon, Dubai, UAE
Art Director: Sajesh Pudussery, Jinesh / Copywriter: Arun Mohan / Illustrator: Sanu Raju, Shereef / Photographer: Mohan Das
Published: September 2007

How some creative heads reacted...
(a). "thought it was a handbag by ferrari"
(b). "too literal........."
(c). "NEXT!"
(d). "red frog with earmuffs? Handbag by by ferari? LOL! You guys are cracking me up in here!"

22november2007thursday

Eyes were on the clock at 06:05
Details will be posted soon...

Advertising - United Arab Emiraets


1. TechDays 2007 (GN fpg15)**
HD: I.T. Full knowledge on. Limited places left.
Copy: For the first time in the gulf, microsoft introduces TechDays 2007. Come and see IT professionals and Developers from across the industry switch on to the latest in technology. Two days of exciting industry switch on to the latest in technology. Two days of exciting learning sessins by undustry expers, the newest products, path-breaking solutions and a chance to network with peers that too, all for free! Book you space today, get enlightened.
Baseline: IT full on.
** Nice thought.. The layout could have been better.

2.

3.

4. Aldar Campaign-2nd Ad (GN fpg-back inside)***
HD: Hoyamal
Copy: The chant that gave our grandfathers the strength to conquer the impssible, bringing us to where we are today. A spirit of challenge that continues to run through our veins, as we help build the nations.
** We have reviewed the first ad of the same campaign. Again, the heritage which is shown as reflection of the modern cityscape, has not come vivid in the visual.

5. Dubai-first Credit Card (Campaign 2nd ad -GN fpg-5)***
HD: In 338 B.C. Alexander the Great wanted to conquer the world. Here's what he;d want today
Royal MAstercard from Dubaifirst. Diamond contributed credit card. No pre-set spending limit. Exclusive Lifestyle management. Personal Relationship Manager. By Invitation only.
Baseline: you're always first.
*** 2nd ad of the campaign. We have reviewed the first.. Nice. Keep going.

21november2007wednesday (eyes... ON)

Eyes were on the clock at 06:02
Details will be posted soon...


photography - Gulfnews

News - New corporate Identity for Dubai Chamber of Commerce


Advertising- United Arab Emirates

1. Dubai Chamber of Commerce
2.Emirates
3. Forever 21

4.Rimowa

20november2007tuesday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates

1. Al Rostamani Group (GN Back Page) ***
HD: Celebrating 50 years of success in the UAE, built on solid foundations of commitment, care and vision.
Copy; When Mr. Abdulla Hassan Al Rostamani, late Chairman & Founder of the Al Rostamani Group - founded the Central Trading Company 50 years ago, he sowed the seeds of what is now the Al Rostamani Group, one of the most successfull conglomerates in the UAE. He believed in continuous commitment to work, a sincere care for the people who work with us, our clientele, the people of the UAE and the environment, with an unwavering vision. That same credo is ingrained in those who shape the Group into the future.
The Al Rostamani Group honors a great man and looks forward to serving the people of the UAE wth dedication for the next 50 years and beyond.
*** Great effort from the creative people behind... They have actually given the value to their 'Great' Client. It was right from the heart, for sure.

2. Philips arcitec (GN HPg-52) ***
HD: The neck is a hard to reach place. Simplicity is a shaver designed to conquer it.
Copy: The new Philips arcitec is designed with a unique shaving head that pivots with a full range of motion to give a shave that's perfectly close, even on the neck.
www.philips.com/arcitec
Baseline: Sense and simplicity
*** Nice visual. Inset could have been avoided.
Outdoor - Dubai

Burger King: Location Al Qusais, towards Dubai Airport tunnel. (Today I happend to see similar looking visual of MCDonald. I jsut had a glance near Palm Jumeirah)

Advertising - Internaional


WMF:Forest for life.
Advertising Agency: OGILVY & MATHER, Bangkok

19november2007Monday

Eyes were on the clock at 06:02


Advertising - United Arab Emirates.

1. Dubai Airports-Dubai International & Al Maktoum International (GN Business Page 25x4)***
HD: A star is born
Copy: Dubai Airports - Managing the world's Largetst Airports
Welcome to the new Dubai Airports. The global super-hub of travel, shopping, commerce and trade. The new Dubai Aiports signals the beginning of Dubai International Airport and the impending opening of Al Matoum Internation in the heart of the new Dbai World Central. More airlines, more destinations, more passengers and cargo - and most importantly, more innovation and luxury.
Dubai International Airport will set the new global benchmark in world travel experience with te opening of the landmark new Emirate terminal and major upgrade to Dubai Duty Free. In addition, Al Maktoum Internation is set to become the world's largest aiport with more than 100,000 aircraft, 120 million passengers and 12 million tones of cargo expected annually. Dubai Airports, Manging the world's largest airports. For mor information visit www.dubaiairport.com
*** Nice.


2.Dubai first (GN Fpg-11)***
HD: The queen of Sheba carried vast amounts of gold, spices and precious stones when she travelled
Here's what she'd carry today
Copy Royale Mastercard from Dubai First . Diamond-embedded credit card . No pre-set spending limit . Exclusive Lifestyle Management . Personal Relationship Manageer . By Invitation only
Baseline: You're always first
***Royal***


3. Honda MRV-2008 (GN Hpg 21)*
HD: Have great memories
Copy: The new 2008 MR-V is here. The first full size 4x4 from Honda. It is designed to provide the perfect combination - 8 seat comfort on the road and luxury performance capabilities off the road.
The innovative VTM 4-wheel drive technology of the 2008 MR-V is inspired by Honda's legendary engineering and style design heritage. It tackles on-road and off-road conditions with supremen ease.
The unique 3.5 itre VTEC V6 ngine with 280 bhp produces exceptional power, wile 280 lb/ft of torque offers superior dribeability over the most challenging terrain.
All this comes with refined styling to give you and your famiy a memorable motoring experience. The new 2008 Honda MR-V. Ready to drive one today?
2008 MR-V 4x4
Honda - The power of Dreams.
* The ad is similar to the Land Cruiser ad of the same dealer-it was beautiful. But this visual doesnt have much motivational value. It easly gives an impression with tyre print that the vehicle just stopped in the middle of the desert without the driver (Is he hiding behind?). Focus is more on to the rock, which has the same size of the vehicle. Different situations are shown with transperancies.. which has become obsolete in this Digital photographic world...(And the headline says... "Have great memories") Sorry, This is not the kind of ad I am expecting from Gmasco, who have always been level headed and meticulous in terms of creativity.


4. GMC (GN HPg-12)**
HD: 2007. Celebration. Sale. Hurry!!! (All written on the vehicle)
Copy: Visit your nearest GMC dealer today to take advantage of this amazing end-of-year ceebration offer on selected 2007 models. Preferential interest rates, zero down payment, first payment in 2008, 5Yr/100,000km warranty. Hurry, offer valid only while stocks last.
Baseline: we are professional grade.
** oo...k... normal ad. why are the vehicles look like subdued?
Advertising International - Campaign

1a. Soroptimist International Malaysia: Modern nursing

1b. Soroptimist International Malaysia: Bulletproof vest

1c. Soroptimist International Malaysia: Life raft

Advertising Agencies: Y&R Malaysia/Y&R Philippines, Kuala Lumpur/Makati City
Creative Directors: Rowan Chanen, Leigh Reyes, Edward Ong / Art Directors: Trisha Uy, Ted Royer / Copywriters: Leigh Reyes, Trisha Uy / Photographer: Raul Montifar / Illustrators: Derrick Periodico, Michael Fallarme

See How some creative heads reacted to the above...
(a). "Very Good Campaign, I like it."
(b). "love the idea.. ideas....30 minutes nahi toh free."
(c). "Is this a recent ad? I feel like i've seen this before."
Have your say... Mail to Shajizone@gmail.com