26november2007monday

Eyes were on the clock at 06:02
Details will be posted soon...

News...

Mohammed gift for Dubai cares (KT Main)
HH Shaikh Mohammed bin Rashid Al Maktoum, Vice-president and Prime Minister of the UAE and Ruler of Dubai, yesterday announced a personal contribution of Dh. 1.7 billion, equivalent to the funds raised by the Dubai Cares campaign so far, bringing the total amount to over Dhs. 3.4 billion.
" This humanitarian achievement reflects the depth of our spirit of giving and demonstrates the genuine desire of donors to help their brothers and sisters, regardless of religion, colour or creed."
** Vision of a great leader. The country is lucky to have one leader like this... and now, the whole world.

Business...

Advertising - United Arab Emirates.

1. Nissan Altima (KT HPg-11)**
HD: ALTIMAte OFFER 1299
Copy: It's your last chance to make your dreams come true. Fulfill the desire of owning your favourite Altima 3.5L with the Nissan ALTIMAte offer for just AED 1299 a month, Choose the powerful 3.5L engine and prepare to command the road. Rush to your nearest Al Masaood Automobiles showroom to own an Altima, today!
** The sticker position could have been alligned with the logo. Space between the features is too much, only to look the whole body copy, dispersed.

2.
HD:
A brick is a brick is a brick.
Yet put them together and
they become part of a home.
And then every brick has a story to tell.
About growing up advenures.
And growing old sagas.
Welcome to BCS
We look after homes where stories
end happily ever after.

Copy: The strata law is coming soon.
BCS, the UAE's first strata management compamy is here to take care of you.
You make homes. We take care of them. Protecting, maintaining, facilitating, in short takin care of every little detail. The larger picure is home that are always a pleasure to grow in. An an investment that's always growing in value. For the complete BCS story, visit www.bcs.ae
* Copy Writer Required...?
It seems someone in the company did the copy part. It lacks flow. harmony, punch...(please, dont think that anyone can be anything... can become; but that needs keen observation and practice). Art is good.

3. Aldar Campaign 3rd Ad (KT HPg-29)**
HD: Hoyamal (We have reviewed this Campaign in the earlier posts)

4. Benq (KT FPg Landscape)***
HD: Realityvision
Copy: Presenting first ever full HD LCD TV from Benq.
Baseline: Enjoy Matters.
*** Nice thought and visual... But the character should have had some background to get on focus.

5. Oman air (KT HPg-18)*
HD: " Now you can join me in LONDON"
Copy: Starting today, fly to LONDON.
Discover London, a vibrant and eclectic business hub offering a diverse range of attractions. From city tours breathtakng monuments to business centers, exquisite parks to endless shopping you can enjoy business with pleasure in this pulsating city. Fly to London, one of the most cosmopoliton destinations in the world, while enjoying the legendary hospitality and exemplary service aboard Oman Air. An Airline that will exceed your expectations, every time.
www.omanair.aero
* I didn't understand the concept.