11/07/2007

08november2007thursday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates


1. Nakheel - The Palm- Marina Residences (GN Fpg-38)***

HD: MArina living on your doorstep

Copy: Immerse yourself in the azure waters and be part of the Eighth Woder of the World. Marina Residences offers you spectacular marina and island views of the Arabian Gulf.

Visit marinaresidences.ae or call 04 390 3333

Baseline: MArina living on the Palm.

*** Simple. beauty. idea.

2. ETA Star (GN FPG-41)**

Hd: Great brands aren't built in a day.

Copy: Becoming the first private porperty develper as wel as the youngest, to be awarded the "Superbrand" status is indeed a moment to cherish for us. Butthen, we always knew it was coming. Our unique set of brand values, quality management, prudent financial policies, distinctive lineage, and above all, ou conviction in whaever we do has been winning hearts and minds for us since our inception. As they say, great brands aren't built in a day.

Residential. Commercial. Retail. Hospitality.SEZz

Baseline: Built on trust.

** Simple visual communication, 'typographically'. But isn't this too literal?

3. Hyundai-Sonata (GN Hpg-50)**

HD: Perfect in every way

Copy: Car features

** bang on (their)target.

No comments: