22november2007thursday

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Advertising - United Arab Emiraets


1. TechDays 2007 (GN fpg15)**
HD: I.T. Full knowledge on. Limited places left.
Copy: For the first time in the gulf, microsoft introduces TechDays 2007. Come and see IT professionals and Developers from across the industry switch on to the latest in technology. Two days of exciting industry switch on to the latest in technology. Two days of exciting learning sessins by undustry expers, the newest products, path-breaking solutions and a chance to network with peers that too, all for free! Book you space today, get enlightened.
Baseline: IT full on.
** Nice thought.. The layout could have been better.

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4. Aldar Campaign-2nd Ad (GN fpg-back inside)***
HD: Hoyamal
Copy: The chant that gave our grandfathers the strength to conquer the impssible, bringing us to where we are today. A spirit of challenge that continues to run through our veins, as we help build the nations.
** We have reviewed the first ad of the same campaign. Again, the heritage which is shown as reflection of the modern cityscape, has not come vivid in the visual.

5. Dubai-first Credit Card (Campaign 2nd ad -GN fpg-5)***
HD: In 338 B.C. Alexander the Great wanted to conquer the world. Here's what he;d want today
Royal MAstercard from Dubaifirst. Diamond contributed credit card. No pre-set spending limit. Exclusive Lifestyle management. Personal Relationship Manager. By Invitation only.
Baseline: you're always first.
*** 2nd ad of the campaign. We have reviewed the first.. Nice. Keep going.