10november2007saturday (eyes...ON)

Eyes were on the clock at 07:05
Details will be posted soon...

Advertising - United Arab Emirates
1. ETA Star (GN FPG-9)***

HD: This Ramadan, thanks to your actions, a whole lot of prayers will be answered.
Copyo: It is true that the biggest of your joys come from the smallest of gestures. Your gesture in supporting us, ETA Star properties, in our 'Homes for the Homeless' program has enabled us to give 2 million dirhams to the UAE Red Crescent for the cause. Thanks to which, today a lot more families can realise their dream of a place called home. Proof that while ETA Star makes better homes, it is only with you that we can make a better world.
In Collaboration with: Red Crescent, Hircon and Goldcrest (All logos)
www.etastar.com
*** The execution is not upto the cause behind.

2. Marina Home Inerior (GN Solace 20x3)**
HD: Illuminate lives darkened by breast cancer
Copy: At Marina, our responsibilities goes beyond just making your home beautiful. In keeping with this commitment we are proud to be associated with Safe & Sound - the Burjuman Breast Cancer Awareness Programme. We urge all women to do regular breast examinations - be it self examinations, mammography or a clinical consultation. Fr more information, pick up a leaflet at any of our showrooms.
Baseline: Because Life is Beautiful.
*** Nice.

3. BMW 5 Series (GN HPG-6)*
HD: Some call it the new BMW 5 Series. We call it the most comfortable BMW 5 Series ever.
Copy: Step into the new BMW 5 Series and the experience is as always: not only elegant and luxurious but also incomparable. Take your place in the newly designed comfort seats within the totally re-defined luxurious interior. Discover the new iDrive: controls for frequently used features are positioned around the steering wheel and eight "favourite" buttons can be freely programmed. he central console has also been redesigned including the new 6 speed automatic transmission for more gear-shifting pleasure - because when it comes to your comfort, every detail counts. The all new BMW 5 series.
For more information, plsease contact:
www.bmw-abudhabi.com
www.bmw-dubai.com
** Visually it lacks the richness of what BM ads normally use to have.

4. Salam-2nd ad of the campaign (GN HPg-18)**
HD-1: Experience Salam
HD-2: Have you heard the latest whisper?
Copy: Have you experienced renewed Salam? Be spellbound, intrigued and transformed by the 360 degree retail experience, it would be sinful not to!
www.salams.ae
** There are two headlines in the ad, the first one is amost lost in the ad with its thin font and position in the layout. The visual, like what we mentioned before, is interesting. Green is the colour of envy..which makes it more attractive.

5. Babyshop (GN Hpg-19)**
Hd: Winter wonders 2007 - Hottest collection for the coolest time of the year.
www.babyshopstores.com
** It doesnt look a partnership ad. Or for utmost perfection, had they gone to an extend giving creative opportunity to Babies?

6. Teaser campaign-2 (GN Fpg-20)**
HD: Dubai, fasten your seat belts please. Imagine...
*** No clue...