06december2008saturday (eyes.... ON)

Eyes were on the clock at 06:02

Advtg Details will be posted soon...

Thank you

Shaji Kizhakathra

shajizone@gmail.com

05december2008friday (eyes...ON)

Eyes were on the clock at 07:02am

Details will be posted soon...
Thanks
Shaji Kizhakathra

Press (Courtesy: Khaleej Times)

Master of the message -By Pratibha Umashankar (COVERSTORY)


Today you are no one if you are not propped up by PR. And Mark Penn is as big as they come. He counts Bill Clinton, Tony Blair and Bill Gates among his clients. Weekend cornered him for a chat when he was in Dubai recently. (To Read the complete story in Khaleetimes, click here shajizone )

Article: Steamy Side-up (Sasi Taroor - KT Weekend Mag)

Exuberant, exciting, gaudy and gritty, Slumdog Millionaire brings contemporary Mumbai to life transforming ugliness and poverty into an art form.

Excerpts: " I saw the film in New York with an audience made up largely of Indian expatriates. In the enthusiastic discussion that followed, only one person reacted negatively, saying that the film seemed to show all Indians as conniving, unprincipled and ruthless, and that the only compassionate people in the film were a pair of white tourists who give Jamal some money"...

"In particular, novels can afford to digress in ways that the attention span of movie audiences cannot accept: a film requires one clear over-arching narrative, fewer characters to keep straight, and a common thread from beginning to end..."

(To read Original article in Khaleej Times click here

Shajizone )

Advertising - United arab Emirates (Courtesy Khaleej Times)

1. burjuman Campaign-Ad2 (KT weekend mag - pg11) /+/ - /**

VS: Retro

HD: Here I Come Burjuman

BC: Head straight for te finest in shopping indulgence. Over 300 elite names reside in absolute luxury to truly spoil you for choice. along with chic dining and stylish pampering, enjoy the serene elegane of it all.

www.burjuman.com

BL: nil

Review:
+ Good retouching.. gives that intentional retro 'recreation'.
_ It gives a chocolate ad feel... but creative is not chocolate. also for a brand like burjuman..
** Good ad but no positioning all.


2. Globalpharma - glovit CAL (T Weekend Pg37) /+/ - /*

VS: Exercising women

HD: Rediscover Healthy Bones

BC: Calcium and Vitamin D are essential for healthy and strong bones.
Glovit - CAL is comprehensinve supplement af Calcum, Vitamin D and other Minerals taht helps to maintain healthy bones in all age groups.

Please consult your doctor before taing this medicine. We Encourage Good Fod habits.

BL: Globalpharma - Healthcare empowered by quality.

Review:
+ layout is nice.
- Why the whole campaign is dark looing visuals.. even the first ad dark(pls see my earlier post)
- Three different stoc images for the people, two different stock images for the background.. all to rediscover the Glow.
* Execution is bad,


3.

4.

5.

04december2008thursday (eyes... ON)

Eyes were on the clock at 06:02 am
Details will be posted soon..
Thanks
Shaji Kizhakathra
shajizone@gmail.com

Advertising - UAE (Courtesy: Khaleej Times)
1.

2.

3.

4.

5.

03december2008wednesday (eyes...ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising- UAE (Courtesy: Khaleej times)



1.

2.

3.

4.

5.


6.


7.

8.

02december2008tuesday (eyes.... ON)

Eyes were on the clock at 06:30 am

Details will be posted soon...

Thanks

Shaji Kizhakathra

shajizone@gmail.com

01december2008 monday (eyes... ON)

Eyes were on the clock at 06:02 am
Details will be posted soon...

30november2008sunday (Eyes... ON)

Eyes were on the clock at 06:02am

Details will be posted soon..

Thanks
Shaji Kizhakathra

shajizone@gmail.com

Outdoor:
1. Location: Alwahda, Near Al Khan Interchange.

2. Samsung LCD - Crystal.

29november2008saturday (Eyes... ON)

Eyes were on the clock at 06:22 am

Details will be posted soon...

Thanks
Shaji Kizhakathra

shajizone@gmail.com

News (Courtesy - Khaleej Times)



Advertising UAE (Courtesy - Khaleej Times)


1.

2.

3.

28november2008friday (Eyes... ON)

Eyes were on the clock at 06:02 am

Detail of the posts will be added soon..

Thanks
Shaji Kizhakathra
shajizone@gmail.com

Khaleej Times 

KT Cover Story - A Brew of Success

27november2008thurdsay (Eyes... ON)

Details will be posted soon...

Thanks
Shaji Kizhakathra

26november2008wednesday

Eyes were on the clock at 06:02am

Review will be posted soon...
Thanks
Shaji Kizhakathra Email: Shajizone@gmail.com

Advertising - UAE (Courtesy Khaleej Times)

1. Toyota- Service and Genuine Parts (KT HPg-22) /+++/nil/***

VS: Vehicle X-ray

HD: There's more to Toyota Service than meets the eye.

BC: Toyota Quality Serive. Toyota Genuine Parts.
The Toyota Full Service History stamp emphaticallytestifies that your Toyta has been thoroughly checked and serviced, and that is now safe to be driven. Our Toyota trained technicians, engineers and experts use the most advenced vehicle diagnostics and service procedures to ensure your Toyota is perfectly fit. Insist on this stamp at every service. It gurantees peasce of mind while driving;and better resale value, too.

Check Items
Brake Pads & Discs
Parking Brake
Dricing Shaft Boots
Cluctch Pedal Play
Brake Pedal Play
Air Bag(SRS) System
Tyre Rotation

BL: nil

Review:
+
+
+
-
***
2. Ritaj (KT FPg-15) /++/nil/**


VS: Typography. Image


HD: You say you can't aford to own a home in Dubai.
Yet you continue to pay exorbitant rents.

WHY?

Now own a studio in Dubai from just AED 498,000! Move in -June 2009.

BC: Presenting Ritaj at Dubai Investment Park near The Green Community, New Dubai.

Ritaj is a township of G+5 buildings containing studio apartments, and is developed by Dubai Invests Real Estate LLC. This sprawling development provides easy access to JAFZA, Dubai Media/Internet City, Ib Battuta Mall, Emirates Road, Sheikh Zayed Road and upcoming Jebe Ali Airport.

What the community has to offer: Completely landscaped. Well-planned road network. 24 -hrs security and maintenance for all buildings. Ample multi-storey parking. Hotels/Resorts including the already-operational Marriot. Malls, shops, cafes, restaurants and retain outlets. International Schools. Hospitals, Clinics and Pharmacies. Health Clubs and Theatres. Parks, joging Tracks, Playground, Swimming Pool.





3. Kerala Property Expo-2008(KT QPg) /+/ - /**


VS: Banian Tree with aerial roots.


HD: Unshakable...


BC: Propery investments in Kerla have appreciated over 150% the last 5 years*, and is growing.

The economic downturn has seen little impact o real estate in Kerala. It has only strengthened the faith of the Gulf-based NRI community that investing in a future home in their homeland ow is one of the best financial moves they can make. The Kerala Property Expo brings to yo a range of classy villas, apartments ad hig-tech commercial spaces in the best locales in Kerala. Don't miss this opportunity to secure your future today.
*Source: RIS Meida.

Invest today. Build your future now


Review:
+
-
**



4. Roads & Transport Authority-RTA (KT 40x6 Pg29) /++/ nil /**


VS: Dummy


HD: Road markings are not a circus for stunt clowns!
Yes, this is a dummy. You're not!


Review:
+
+
- nil
**




5. Downtown Jebel Ali - Limitless Campaign-ad3 (KT FPg-7) /+/- /*


VS: Teacher & Child.


HD: Grow or Grow

BC: Downtown Jebel Ali combines the vibrancy of city life with the char of a small town. Its state-of-the-art commercial high-rise towers provide the ideal environment for your business to grow, while its network of plazas, cafes and parks allows you to spend quality time with your family. This is living at its very finest.

http://www.downtownjebelali.com/

Master developed by LIMITLESS

BL: Downtown Jebel Ali - Big city Buzz. Small Town Charm.


Review:

+
-
**

6. Zulekha Hospital (KT QPg-3) /+/ -/*


VS: Sand Clock. Adding more sand into the clock.


HD: More time. More care.


BC: Now our specialists will be available from 7.00am to 11pm

To accomodate the working hours of residents in UAE, we have extened some our departmnt timings for your beneit. The following departments will be function from Saturday to Thursday between 7am to 11pm.
Dubai: Dental. ENT. Gynaecology.Internal Medicine. Radiology
Sharah: Dental. Dermatology. ENT. General Surgery. Ganaecology. Ophthalmology. Paediatrics. Radiology.

All other departments wil function on all days including FRIDAY from 9am to 1pm and 4.30pm to 9.30pm while the EMERGECY Services wil be available on all days for 24 hours. To confirm your Appointments, call 06 506 9300 fro Sharjah and 04 217 5600 for Dubai.

BL: Zulekha - Your Health Matters.


Review:
+
-
*


7. Emiraes NBD (KT Back Page) /+/ - /*

VS: Barnds in Warehouse

HD: Get all your favourite brands at the best prices.

BC: Get up to 70% of major brands exclusively with Emirates Bank or BD Credit Cards

Fo 3 days only, sop with our Emirates Bank or NBD Credit/Debit Card and get exclusive discounts of up to 70% on leading brands.

What's more, you can take advantage of an excluive 0% Installment Plan.

Review:
+
-
-
*

25november2008tuesday

Eyes were ON the clock at 06:02am


Business - Khaleej Times

Debts Only fraction of Dubai Assets - Report by Isaac John

DUBAI - Dubai can and will meet all its refinancing obligations as its sovereign debts represent only a fraction of the assets of the government and affiliate companies estimated at Dh1.3 trillion, Mohamed Alabbar, the head of the newly formed The Advisory Council, said on Monday.
Declaring that Dubai had risen to the challenge of managing the new economic realities, Alabbar clarified that Dubai’s borrowing was not used to cover state expenditures or fuel consumption, but was to fund long-term, risk-free infrastructure development.

He said the total value of the assets of the government and affiliate companies in Dubai was well over Dh1.3 trillion ($350 billion) while their aggregate debt obligations stood at Dh288 billion ($80 billion).

“Currently, the Dubai Government’s sovereign debt obligations stand at Dh37 billion ($10 billion). While our key sovereign assets are currently being evaluated, I can give you a rough estimation of their value, being over Dh330 billion ($90 billion). And this does not include our airports, bridges and the Metro. At the same time the total debt obligations of affiliate companies stand at Dh256 billion ($70 billion), compared with assets valued at Dh950 billion ($260 billion).”

View the Khalee Times Report -click shajizone

Advertising - UAE (Courtesy Khaleej Times)

1. HSBC Premier (KT HPg-27) /++/ nil/**

VS: Man with placard for Receiving someone.

HD: What other bank will recognise you wherever you go?

BC: With HSBC Premier, you enjoy global recognition and the same high quality of service wherever you are. you will have access to our global network of over 250 Premier Centres, so that you can always be sure of a warm welcome. In every one of tem you will enjoy the same privileges as you would expect back home.

to find out about a service that helps you get more out of the world, call 800 4320 or visit www.hsbc.ae/hsbcpremier

BL: HSBC - The world's local bank.

Review:
+ A different thought
+ So is the Headline. I liked it.
- The blue dominated layout is entirely different from HSBC grid, which has  always been in red. Blue gives a dull feel though its premium
** Conceptwise, good.


2. Toyota FJ Cruiser (KT HPg-25) /++/ - /***

VS: Para gliding.. destination. vehicle

Hd: The new FJ Cruiser. Go Places.

BC: the FJ Cruiser is the definitive 4x4 SUV. With a powerful 4 litre engine, it is equipped to take-on and conquer any terrain, and keep coming back for more! And with cool, retro styiling and an amazing sound system, you and your friends are sure to have great fun going places.

BL: FJ Cruiser- Been FJ cruising?

Review:
+ Nice look and feel
+ Nice colour 
- In the newspaper  colour has become very dard, and its difficult to read the body copy.
** Over all good.

3. PSA - 25 November. International Day for the Elimination of Violence against Women (KT HPg-22) /+/ - /**

VS: flower Vas. Graphic. One flower petal falls down as blood drop.

HD: Every third woman on ur plant is a victim of abuse and violence...

BL: Issued in public interest by Khaleej Times - Keeping track of change

Review:
+ Good concept.
+ ...for a cause.
- Bad execution.. Childish execution with cartoon. its like, it was done against the violence towards girls,.  Woman is missing.
*** Good thought being abused by Art. Hands off to Khaleej Times for their social commitment by conveying the message.



4. Zurich (KT HPg-23) /+++/ nil/***

VS: Man midst of shifting home.

HD: Zurich Help Point
Your savings plan doesnt have to move just because you do.

BC;  Zurich HelpPoint is here when you need more than just insurance. it's here with vista, a policy that meakes long-term, stable investing simpler and more beneficial even if your work moves you around the world. no matter where you relocate, your VISTA policy stays put. So you never have to wrap up your savings plan. for more information, visit www.zurich.com

BL: zurich - Because change happenz

Review:
+ Good concept. Good frame composition.
+ I liked the baseline that has a Zurich touch by converting happen'z' to reality.
+ Good photography.. A little more items could have heve been there.. as he's shifting home
- nil
*** Good ad
5. Eidyat Dubai Promotion (KT HPg-7) /++/ nil/**

VS: Beautiful Aerial night view of the Dubai, where in a gift box is placed.

HD: 3 Million Dirhams, 30 winners, 30 Eidya!

BC: Eidat Dubai.
Shop & Get Eidyat Dubai.
Eid in Dubai, in associatin with Dubai Shopping Malls Group and Dubai Gold and jewellery Goup, presents to you the Eidyat Dubai Promotion.
Shop at any participating outlet between 20 nov and 10 Dec and ge a voucher* to enter the draws, which will be helf dufing the first 3 days of Eid al-Adha (8,9 and 10 Dec).
10 Winners will win AED 100,000 each, everyday. that means you could be one 30 participants to win AED 3 million!

So come and share the joy of eid, with Eid in Dubai

Please drop vouchers in the eidyat Dubai raffle boxes at shopping malls and participating outlets.

(logo of Did in dubai, Dubai Shopping Malls Group and Dubai City of Gold )

For more information please call "ahlan Dubai" o +971 600 545555, or visit www.eidindubai.ae

BL: nil

Review:
+ Nice trendy look.
+ Nice unit
- nil
**

6. BMW 7 Series (KT HPg-6) /++/ nil/**

VS: Car overtaking Falcon...?

HD:It's not only about possession. It's also about obsession.

BC: (Pls refer the ads posted two das ago)

Review;
+ Good concept
+ Good Headline.
-nil
** It's BM.. Worth reading the features.

7. Standard Chartered (KT FPg-5) /+/ - / *

VS: Typography

HD: You want to earn more interest. we give you better returns. Up to 6.1 % p.a.

BC: Take advantage of up to 6.1 % p.a. return on Fixed Depsits startig at only AED 25,000 for a limited period!
At Standard Chartered bank we believe in rewarding you as much as possible. So when you invest in a new fixed Depost, we offer you a return of up to 6.1 % p.a. This offer is valid only from 15th Nov through to 15th Dec 2008, So dont lose out! to know more about the offer, please visit one of our branches, log on to our website or call us on 04 313 8888

www.standardchartered.ae
*Terms and Conditions apply. The returns achieved are guaranteed only at the maturity of the Fixed Deposit. On an early withdrawal, the interest payable witll be calculated by applying the prevailiing rate of interest for the tenor the deposit has run, less 1% subject to principal amount remaining intact. for more details, visit our website www.standardchartered.ae

BL: nil

Review:
+ Announcement - Big and Bold.
- Could have been visual oriented.
* Objective fulfilled.

24november2008monday

Eyes were on the clock at 06:02am

Society: Mobile Blood bank at Dubai Media City.

'I love to Give Blood' Campaign by Minisry of Health, Dubai.

Review:

It was happy to see people standing in the queue outside the van.

Business - UAE (Khaleej Times)
HD: Big 5 Show Opens in Dubai

Sub: Demand for space at this years show has exceeded expectations

VS: Shaikh maktoum bin Mohammed bin Rashid Al Maktoum at the ig 5 Show in Dubai on Sunday.

Excerpts: The middels East's biggerst ever trade fair for the construction sector opened here on Sunday by Shaikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, who spend over an hour at the exhibition..

There are more than 5,200 individual projects workth mor than $4 trillion underway across the Middle East.

Highlight: top 5 projectss in the UAE
1. Jumeirah gardens Development - Master Plan $US95b
2. Mohammed Bin Rashid Garden City - Master Plan ($US 54b)
3. Dubailand - Bawadi Deveopment Project - Master Plan ($US 54b)
4. The Palm Deira Development - Masterplan ($US 40b)
5. New Capital City - Khalifa City - Abu Dhabi ($US40b)
(Research information provided by Proleads/KT)

Advertising - UAE (Courtesy: Khaleej Times)

1. istithmar World Campaign-Ad3 (KT Business page FPg-43) /++/ nil /**

VS: Mohammed Al Khwarizmi (Arab Mathematician and Inventor of Algebra - Mohammed Al Khwarizmi was an Arab mathematician whose revolutionalry new ideas transformed the fiel of mathemtics. his book, hisab al-jaber, gave birth to a whole new field in mathematics: algebra. In fact, the very word algebra omes from the Arabic word al abr from the name of his book.

HD: Our investment ideas are new. Our investment principles are not.

BC: At Istithmar World, we'r inspired by Khwarizmi's pursuit of ideas. Which is why we not only seek out the best investment ideas, we wenven creat ourindustry-focused professionals. then we identify industry trends, new strategies and top managers to ensure the success of our ideas. Because we strongly believe that only a great idea can result in a great investment.
Our "I" investment Philosophy is based around three priciples: Ideas, Inquiry and Integrity.
IDEAS + INQUIRY+ INTEGRITY = INVESTMENT

a Dubai World company
www.istithmarworld.com

Review:
+ Advertising through Educating the TG... Curiosity gets transformed into brand awareness.
+ God lighting, more like the first ad of the campaign.. Second I was not that happy with.
- nil
**

2. BMW x3 (KT HPg-17) /+/ - /*

VS: Desert Challenge

HD: tamer of the desert. Congratulations nasser Al Attiyah!

BC: Champion of the UAE Desert Challenge 2008. When two powerful forces meet, victory is the result! We congratulate Nasser Al Attiyah and his BMW X3, winner of the UAE Desert Challenge 2008. for a similar winning experience on the road we recommend to book an appointment for your personal BMW D3 test drive at your nearest BMW dealer.

www.bmw-me.com

BL: BMW - Sheer Driving Pleasure

Review:
+ Ok
- It doesnt look like a BM ad at all.
* O-k (Kindly read it as O minus K)

3. HSBC (KT FPg-9) /+/ - /*

VS: Elephant cartoon - jumbo feel

HD: The savings account with a huge rate
5.3% PA with eSaver.

BC: benefit from bigger savings with HSBC eSaver, the easily accessible online savings account.
• 5.3 p.a interest rate
• no minimum balance
• No maintenance fees
Go to www.hsbc.ad/eSaver and open your account today. Cal 800 61111

BL: HSBC - thw world's local bank

Review:
+ Interesting...
- ....Cartoon. TG?
* Ad in 10 mins.

4. Al Raha Beach CAmpaign 3rd Ad, Abu Dhabi (KT HPg-7) /++/ - /*

VS: A blue cladded lady 'waves' her dress

HD: 9:40pm. end of the day with an art show.
Al Raha Beach. the ultimate waterfront city.

BC: Al Raha Beach is unique: a spectacular development where art and culture are key elements ina magnificent waterfront lifestyle. Al Shaleela is its leading arts precinct, a centre for entertainment and fun. Just alog the waterway, Sadaiyat Island boasts wrld-class arts venues including a Guggenheim Museum, Louvre Gallery, preforming arts centre, maritime museum and national museum. Strategically located, Al Raha beach is the new gateway to Abu Dhabi.

alrahabeach.ae
A Project by Aldar (Logo)

BL: nil

Review:
+ A blue cladded lady 'waves' her dress.. gives the waterfront feel.. Great concept.
+ Visual feel is very good..
- Headline was an extra fitting
** Good ad.. I wish they had spent one more day for shaping it up. It happens when tight deadline comes...

5. Chevrolet - Epica2009 (KT HPg-5) /+/ - /*

VS: Cars on Display

HD: What's value to you?

BC: The Epica not only has a 6 cylinder engine with 4-cylinder fuel efficiency, but it has more torque and 6-speed automatic transmission. It cmes at a lower price and offers lower ownership costs than most other mid-size saloons, too. There's not sacrificing design either. Just ask yourself, has value for money ever looked this good? Pay less for more with the Epica, at your newarest Chevrolet dealer.

www.chevroletarabia.com

BL: nil

Review:
+ Idea is good
- But not well executed.
* Another ad. Second look not required.