24november2008monday

Eyes were on the clock at 06:02am

Society: Mobile Blood bank at Dubai Media City.

'I love to Give Blood' Campaign by Minisry of Health, Dubai.

Review:

It was happy to see people standing in the queue outside the van.

Business - UAE (Khaleej Times)
HD: Big 5 Show Opens in Dubai

Sub: Demand for space at this years show has exceeded expectations

VS: Shaikh maktoum bin Mohammed bin Rashid Al Maktoum at the ig 5 Show in Dubai on Sunday.

Excerpts: The middels East's biggerst ever trade fair for the construction sector opened here on Sunday by Shaikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, who spend over an hour at the exhibition..

There are more than 5,200 individual projects workth mor than $4 trillion underway across the Middle East.

Highlight: top 5 projectss in the UAE
1. Jumeirah gardens Development - Master Plan $US95b
2. Mohammed Bin Rashid Garden City - Master Plan ($US 54b)
3. Dubailand - Bawadi Deveopment Project - Master Plan ($US 54b)
4. The Palm Deira Development - Masterplan ($US 40b)
5. New Capital City - Khalifa City - Abu Dhabi ($US40b)
(Research information provided by Proleads/KT)

Advertising - UAE (Courtesy: Khaleej Times)

1. istithmar World Campaign-Ad3 (KT Business page FPg-43) /++/ nil /**

VS: Mohammed Al Khwarizmi (Arab Mathematician and Inventor of Algebra - Mohammed Al Khwarizmi was an Arab mathematician whose revolutionalry new ideas transformed the fiel of mathemtics. his book, hisab al-jaber, gave birth to a whole new field in mathematics: algebra. In fact, the very word algebra omes from the Arabic word al abr from the name of his book.

HD: Our investment ideas are new. Our investment principles are not.

BC: At Istithmar World, we'r inspired by Khwarizmi's pursuit of ideas. Which is why we not only seek out the best investment ideas, we wenven creat ourindustry-focused professionals. then we identify industry trends, new strategies and top managers to ensure the success of our ideas. Because we strongly believe that only a great idea can result in a great investment.
Our "I" investment Philosophy is based around three priciples: Ideas, Inquiry and Integrity.
IDEAS + INQUIRY+ INTEGRITY = INVESTMENT

a Dubai World company
www.istithmarworld.com

Review:
+ Advertising through Educating the TG... Curiosity gets transformed into brand awareness.
+ God lighting, more like the first ad of the campaign.. Second I was not that happy with.
- nil
**

2. BMW x3 (KT HPg-17) /+/ - /*

VS: Desert Challenge

HD: tamer of the desert. Congratulations nasser Al Attiyah!

BC: Champion of the UAE Desert Challenge 2008. When two powerful forces meet, victory is the result! We congratulate Nasser Al Attiyah and his BMW X3, winner of the UAE Desert Challenge 2008. for a similar winning experience on the road we recommend to book an appointment for your personal BMW D3 test drive at your nearest BMW dealer.

www.bmw-me.com

BL: BMW - Sheer Driving Pleasure

Review:
+ Ok
- It doesnt look like a BM ad at all.
* O-k (Kindly read it as O minus K)

3. HSBC (KT FPg-9) /+/ - /*

VS: Elephant cartoon - jumbo feel

HD: The savings account with a huge rate
5.3% PA with eSaver.

BC: benefit from bigger savings with HSBC eSaver, the easily accessible online savings account.
• 5.3 p.a interest rate
• no minimum balance
• No maintenance fees
Go to www.hsbc.ad/eSaver and open your account today. Cal 800 61111

BL: HSBC - thw world's local bank

Review:
+ Interesting...
- ....Cartoon. TG?
* Ad in 10 mins.

4. Al Raha Beach CAmpaign 3rd Ad, Abu Dhabi (KT HPg-7) /++/ - /*

VS: A blue cladded lady 'waves' her dress

HD: 9:40pm. end of the day with an art show.
Al Raha Beach. the ultimate waterfront city.

BC: Al Raha Beach is unique: a spectacular development where art and culture are key elements ina magnificent waterfront lifestyle. Al Shaleela is its leading arts precinct, a centre for entertainment and fun. Just alog the waterway, Sadaiyat Island boasts wrld-class arts venues including a Guggenheim Museum, Louvre Gallery, preforming arts centre, maritime museum and national museum. Strategically located, Al Raha beach is the new gateway to Abu Dhabi.

alrahabeach.ae
A Project by Aldar (Logo)

BL: nil

Review:
+ A blue cladded lady 'waves' her dress.. gives the waterfront feel.. Great concept.
+ Visual feel is very good..
- Headline was an extra fitting
** Good ad.. I wish they had spent one more day for shaping it up. It happens when tight deadline comes...

5. Chevrolet - Epica2009 (KT HPg-5) /+/ - /*

VS: Cars on Display

HD: What's value to you?

BC: The Epica not only has a 6 cylinder engine with 4-cylinder fuel efficiency, but it has more torque and 6-speed automatic transmission. It cmes at a lower price and offers lower ownership costs than most other mid-size saloons, too. There's not sacrificing design either. Just ask yourself, has value for money ever looked this good? Pay less for more with the Epica, at your newarest Chevrolet dealer.

www.chevroletarabia.com

BL: nil

Review:
+ Idea is good
- But not well executed.
* Another ad. Second look not required.