Advertising-UAE (Courtesy: Khaleej Times,)
1. Barclays Card (KT HPg-28) /++/ - /**VS: A lady dining.. speed effect in the background.
HD: fine dining with British Airways barclayscard. We've even filletd the bill.
BC: now, five-star dining needn't be astronomical. With british Airways Barclayscard, you can dine to your hear's content with Buy One, Get One Free offers at top restaurants in the UAE. That's just one of the credit card privleges that also include accelerated BA Miles earning for reward flights all over the world. barclays Butler service and chauffeur service. It's a whole world of privileges. For more informatin, call us today on 800Barclays (800 227252970
BL Barclays - banking reinvented.
Review:
+ Nice Concept
+ Good expression and the speed effect in the back ground, as if she's on move.
- Bad retouching.
** Overall, Good.
2. BMW 7 Series (KT DPS HPg-18-19) /+++/ - / **
VS: Crystal facets. And Car.
HD: It's not only about design. It's also about desire.
The new BMW 7 series. The statement.
BC: The most sophisticated active and passive safety features like integal Active Steering, Lane Change warning, Lane departure Warning, Active Crusie Control, brake Force Display, night Visin and many more ensure that you have complet control over the new BMW 7 Series at all times. For more information, please contact Abu Dhabi Motors.....
BL: BMW - Sheer Driving Pleasure.
Review:
+ Crystal effect.
+ Nice Headline
+ Rich visual.
- its feature driven but. And it's small.
*** Good looking
3. Emirates NBD (KT HPg-17) /+/ - /*
VS: Ink Blot (main) Featured all logos below.
HD: What do you see?
BC: You'll see "Double Rewards" when you pay with your Emirates bank or NBD Credit card.
Watch one beautiful gift blend into two this holiday season, with these great rewards.
• Double your meMiles, NBD-DNATA points and Cashback when you use your credit card at any outlet of Dmas, Hour Choice, Glitter and Jashanmal Dept stores
• Receive and AED 50 voucher for every AED 350 spend at any of the Apparel Group stores listed below
• spend over AED 500 for the chance to win 1 Kg of gold
For more information, please call 04 316 0202 or visit our website. Promotion validity: November 17th - December 31st 2008
BL: nil
Review:
- Bad retouching.
** Overall, Good.
2. BMW 7 Series (KT DPS HPg-18-19) /+++/ - / **VS: Crystal facets. And Car.
HD: It's not only about design. It's also about desire.
The new BMW 7 series. The statement.
BC: The most sophisticated active and passive safety features like integal Active Steering, Lane Change warning, Lane departure Warning, Active Crusie Control, brake Force Display, night Visin and many more ensure that you have complet control over the new BMW 7 Series at all times. For more information, please contact Abu Dhabi Motors.....
BL: BMW - Sheer Driving Pleasure.
Review:
+ Crystal effect.
+ Nice Headline
+ Rich visual.
- its feature driven but. And it's small.
*** Good looking
3. Emirates NBD (KT HPg-17) /+/ - /*VS: Ink Blot (main) Featured all logos below.
HD: What do you see?
BC: You'll see "Double Rewards" when you pay with your Emirates bank or NBD Credit card.
Watch one beautiful gift blend into two this holiday season, with these great rewards.
• Double your meMiles, NBD-DNATA points and Cashback when you use your credit card at any outlet of Dmas, Hour Choice, Glitter and Jashanmal Dept stores
• Receive and AED 50 voucher for every AED 350 spend at any of the Apparel Group stores listed below
• spend over AED 500 for the chance to win 1 Kg of gold
For more information, please call 04 316 0202 or visit our website. Promotion validity: November 17th - December 31st 2008
BL: nil
Review:
+ What do you see... you will get it in a glance. Double Rewards.
- weak visual..more like a duotone and its dull.. may be because of the blue colour or printed on a SNP.
* OK
4. Samba (KT FPg-14) /+/ - - / *VS: Coffee Mug - Double
HD: introducing Samba Max Deposit:
One account, double the advantage
BC: Extra interst on you rsavings, greater freedom when you need to spend.
here's how you can earn extra interest on your savings without the risk f running our of cash:
1. Your suplus account balance will be automatically swept into a time depot where you earn an incredible 5.5% p/a interst*
2. Your required amount is autmatically swept from the time depot into your current account when you need it.
A Samba max Depodit could be the perfect safety net to cover cheques and withdrawals made at our branch, at ATMs, or online, while your balance continues to earn a higher rate of interest.
BL: Samba - World Class banking
Review:
+ Concept ok
_ Layout is not upto..
_ The visual has been used before.
* Advertisement-noticed but.
5. ETASTAR-Liberty House (KT 40x6 Pg9)
VS: A bird's eye view
HD: The Liberty to book at 15% today
The Liberty to own 100% by year end
BC: Last 16 apartments released.
ETA Star & ADCB prsent the last opportunity to own luxurious funished freehold apartments at Liberty House - ideally located between Emirates Towers and Buj Dubai on Sheikh Zayed Road, behind the DIFC Metro Station. what's more, you have the liberty to own 100% by year-end, by paying 15% on booking 15% on possession and the balance in equated monthly installments.
• 24-hour Service & Security • Caf, Restaurant & Retail Shops • smart Home Technolgy Packages • Separate Health Club & Spa Facilities • Direct Access to DIFC Landscaped pedestrian Precinct, Retail Mall and & Dubai Metro
For priority viewing call toll free 800 3 827 827
BL: ETAStar - Built on Trust.
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