03november2008monday

Eyes were ON the clock at 06:16am

Review Symbols: (+ positive /- negative / *rating )
Press - Khaleej times



News - Dubai Really Cares

His Highness Shaikh mohammed bin Rashid Al Maktoum, vice-Precident and Prime Minister of the UAE and Ruler of Dubai, met School children during the launch of the second phase of Dubai Cares 2008 Campaign at Al maktoum School in Jumeirah on Sunday - KT Photo by Liaqat Hussain ( KT- Front Page)
A Great Leader.
Editorial & Cartoon

America's Foreign Policy Resurrected. - by Eric S Margolis.
Obama offers return to a moderate US foreign policy that does not rely on military power to advance its goals...
Review: What attracted me into this is nothing but the cartoon by Paresh.. where in he depictd Obama's teeth as whitehouse pillers, when he smiles... as if he wins over by virtue of his innocent and confident smile.
Advertising- Press
1. Tameer Towers Campaign - 2nd Ad (KT Back Page) / ++ / - /**
VS: Surreal World, Fishes on air.
HD: We've removed the ceiling above our dreams. there are no more impossible dreams. Tameer towers. Rise above.
BC: Dreams are a way of reaching for the stars. To do that, you ned open sky, the kind you migh find over a beautiful park near the sea, on that leads you feet gently, through the greenery, then leads your eyes upwards to your beautiful home... and the stars.
www.tameertowers.com www.tameer.net
BL : Tameer Towers - Rise above.
Review:
+ floating imagination.
+ good body copy. It's all about dreams.
- Nice copy, but placed very weak. The headline needs to be searched in the ad. It's almost merged with the background.
* better than the first ad (dolphins-Please ref my earlier post)

2. DP World (KT FPg-5) /+/- -/ **
VS: Footwear packed in a container.
HD: Stylish new you. courtesy of DP World
BC: They come in differen shapes and sizes. The things you desire, the things you cannot do without in stores, in your home and in exactly the way you want it, every time. Ever wondered who ensures that happens? DP World, one of the worl's largest marine terminal operators.
Every day brings with it somethings new.
dpworld.com
BL: nil
Review:
+ Ok kind of.
- It looks like a fashion brand. Wouldnt like to see it second time repeated.
- People may not get the picture of the caontainer concept. It looks like a shoe box only. It could have been more metallic.
* Just an ad.

3. Boss (KT HPg-3) /+/ / **
VS Bottle in its glory.
Hd Boss Bottled collector's Edition.
BL nil
Review: Good. Should have been in GNP.