08november2008saturday

Eyes were ON the clock at 07:02am
Review Symbols: (+ positive /- negative / *rating )

Press - Khaleej times


1. Marina (KT Solace) /+/- - / *
VS: 'One' Lady
HD: Alluring ambience.
BC: Feel inspired by our magnificent range of fine furniture, enchanting accessories and opulent furnishings. Fashion a world of luxury at home.
For an extensive range of eclecic home essentials visit our Warehouses-Showroom at Al Barsha, Dubai(Off Interchange 4, driving towards Arabian Ranches) or any ouf our branches in most majour malls across the Gulf.
http://www.marinagulf.com/
BL: Marina - Becaue life is beautiful.
Review:
+ Headline I liked but the model. I would love this ad, if at all they(ad agency) had suppressed the beauty of the lady to get tricky headline. ie, " Alluring Ambience".. Alluring part is the ambience, not the lady... hands off to those dudes.

2. Honda Civic (KT HPg-17) /+++/-/**

VS: Sexy shot of the vehicle (I mean, angle)

Hd: Advanced Mode. Design. Technology. Performance. Totally Advanced.

BC:

Dashboard: A Fusion of futuristic desin, advanced technoogy and operationa simplicy.

Multiplex Meter: Aesthecically advanced and intelligencyl designed, it enhances both the emotional and logical aspects of he driving experience.

Integrated Audio system: Seamlessly itegrated into the cockpit desin. It is compatible with USB and MP3 devices.

Review:

Dubai Cares CAmpaign 2nd ad ( KT FPg-14) /++ / / **
VS: Emarati kid reading in the living room, ignoring TV
HD: Read in the houss, read in the car, Read all you can, and be a star.
Million Book Challenge.
BC: Dubai Cares produly nvetes parents in the UAE to encourage their school-agd children to join the challenge of reading 1,00,00 books in two weeks. For every book read, Dubai Cares will purchase a new book for children in need. For younger children, we'll even count the books that you, the parents read to them.
Are you ready for the challenge?

Dubai Cares
You can also sponsor a book for AED 10 fr children in need at www.dubaicares.ae or at participating bookstores throughout Dubai.
800-dxb-CARES.
Review:
+ I liked the headline.
+ I liked the vision behind than the visual given.