Out of Town...

Hi all.. I am going for a short vacation.. will catch you on 31st of this month.
Cheers..
Shaji Kizhakathra

08may2007tueday

Eyes were on the clock at 06:02
Review will be posted soon

Advertising:

07may2007monday

Eyes were on the clock at 06:02

Review will be posted soon..

Art



Advertising:







Outdoor: Van

06may2007sunday

Eyes were on the clock at 06:02

Review will be posted soon...

Business:


Advertising:





Outdoor:

1. Samsung ***
Location: Matoum bridge, Dubai.

05may2007saturday

eyes were on the clock at 07:00
Details soon..

Science - Global warming (GN)
Advertising:

1.
2.

04may2007friday

Eyes were on the clock at 07.50



Career:
Kashif Aslam, Architect (GulNews Friday mag)

Excerpts

Lahore based architect. ".. Growing up ina historical place like Lahore, I ws inspired by its historical buildings... I would always look at magzines movies and TVs and admire the skyscapers. I think what intrigues me most was their height....as I grew up I took up architecure as a proession... In 2001, I opened my business- Aslam and Associates..received an offer to design the Saudi Arbian Embassy in Islamabad..I was overwhelmed.. our work grew rapidly.... I harldy ever get to spend time with my wife and kids as I barely spend 10 days a month in Lahore..I am constantly working overseas, carrying out meetings and inspections

Some of his work: Al Mansoor Tower in Doha, the Khafji housing scheme in Saudi Arabia and many projects in Pakistan. These include the 60 storey Technology Tower in Lahore, which is going to bte tallest building in Pakistan.

Al Marai Alphonso Mango(FMag)**
HD: Premium with Pulp
Copy: A premium delicacy delivered from its home to yours.
The exquisite Alphonso Mango is know to be the finest within the mango family. IT has grown in the rich soil and healthy climate of Undia for many centrues. Renouned as the king of Mangoes, connoisserurs of this ine fuit instantly recognize its seet flavor, rich taste and delightful aroma.

To provide you with this pleasurable mango experience, our fruit experts travel to India where they precisely select the finest Alphonso. After which, the mango is brough to Almarai with its delicately maintained pulp. We then treat these extraordinary mangoes under the higest quality standards to present to you the world's first Alphonso Mango juice with pulp.
** o...k



Motorazr v6 GN FPg)**

HD: Ferrari Challange Mobile phone.

Nyle Herbal Oil/CavinKare (Friday mag)***
HD: Before & After
Copy: New Nye Herbal Anti-Hair Fall Oil. REduces hair fall by 81%
Nyle Herbal Anti-Hair Fall Oil is a unique formulation which has been clinically tested to reduce hair fall by up to 81%. It is enriched with time-tested herbs: Amla, Henna, Hibbiscus, Fenugreek and Vetiver awhich can be seen in a porous tube. These herbs ourish your hair from root to tip. Through a Unique Infusion system, extracts of these herbs are relesed into the coconut oil. The herbs soak in the oil, continuously nourishig it with their goodness, to give you stong and healthy hair.
*Based on clinical trial findings among hair fall sufferers. Individual results may vary.

*** Good ad by virtue of its pleasing appeal and layout. One mistake was that they didn't point the asteric mark in the copy.




Options (F Mag )*

HD: Here's an offer that'll make you sit down

Copy: Enjoy fabulous discounts on our entire range of home furnishings from 26th April to 31st May, 2007. Just a word of caution. Everybody has seen this ad. Hurry!

* Your claim is that, this offer would make you sit-; and in the qualifying line in body copy, it says.."Just a word of caution. Everybody has seen this ad. Hurry!"

In that way.. I would prefer a change in headline since qualifying line is something new to the adworld.

Panadol (Friday)**
HD: "If it works for me, imagine what it will do for you."
**It's better than their old ad in which a docto was sitting 'somewhere' inside the hospital. Here its clear with the operation theatre lamp in the background.

Outdoor

J&J

Location: through out UAE.

Good ad. Two day back we mentioned about the van

03may2007thurssday (eyes...ON)

Eyes were on the clock at 6:10

Details will be posted soon....

Rattling thru Gulfnews...



Business



Advertising:















Outdoor:

02may2007wednesday

details will be posted soon

01may2007tuesday

Eyes were on the clock at 06:01

Today Gulfnews came up with 7 Automobile ads...! Is there any particular 'season' to buy a car.. ? (Shoot your comments to shajizone@gmail.com)

Remaining Details willl be posted soon...

1. KIA (GN HPg)*

HD: Stand alone!

* Very tactical communication, highlighting three models, ie Optima, Picanto and Sportage 4x4.

2. Nissan Tiida (GN Hpg)*

HD: Tiida starting from DHS.833

with free insurance & zero down payment

Copy: Take advantage of this amazing offer on the spacious 2007 YM Tiida Automatic transmission

90 days deferred payment - 72-month installment period - Easy documentation - Quick approvals

* This is just to sell the product, nothing else. Very simple and straight forward, straight into the asian middleclass segment.

3. Chevrolet (GN FPg)***

HD: Celebrate the Zero Festival

Copy: 0 down payment - 0% interest*

A chance to own a Chevrolet for AED 0

Enjoy these fantastic deals when you buy any 2007 Chevrolet Aveo, Optra or TrailBlazer. Every purchase also puts you in a draw for a chnce to pay zero Dirhams for your new Chevrolet!

*** The visual is of two characters made of 0 (zero)., which blend into the copy as well. Only thing here is, they could have atleast make the visual different, by shifting some of the 'zero's here and there, rather than justing flipping them. Good concept.. goes with the deal.

4. Toyota Corolla (GN HPg)**

HD: Driving home the UAE's favourite car is now even easier

Toyota-Passion to lead

5. Ford


6. Mercedes-Benz (GN Qpg)*

HD The new 2007 Mercedez-Benz E-Class

from only Dhs. 2,695 per month* or pay Dhs 79,369 today and 79,369 in 18 months

Copy: Innovation, individuality, dynamism, economy & Quality-these have always been the characteristic attibuters of the Mercedez-Benz E-class. Its equipped with the world's first Intelligent Lighting System, which gives you the clearest view of the road ahead. The PRE-SAFE safety system that is now standsard in every E-class, ensures your safety at all times. Call Gargash today to drive away the safest and most desirable sedan ever.

* Informative ad. They highlighted the headlights in the visual, tho it's difficult to makeout in an SNP (standar news print) page that appeard in GN.

7 . Damas - Carrera y carrera - madrid (GN Back Pg)****

Carrera Y Carrera Boutique, Mall of Emirates.

**** Sensuous.. right on target. Damn good photography and post production. Her expression is beyond description. Later you might forget which brand it was , but the visual..

8. Diesel (GN FPg)****

HD: GLOBAL warming READY

Baseline: For Successful living.

**** Headline has been positioned bottom left corner, un-noticed. you will see the image and so hot that you would take some time to analyse in your own way... then comes to the headline just beor you leave the spot... by the time the brand objective is fulfilled.. so the headline.

9. Hilton (GN 15x4)**
HDs:

1 night FREE - when you pay for 3 nights

2 nights FREE-when you ay for 5 nights

3 nights FREE-when you pay for 7 nights

129 Luxury Hilton hotels, 49 countries. Stay in any one of them for Free.

Copy: With Hilton for Free. you can spend even more time in your favourite destinations - absolutely free! Choose from 129 luxurious hotels around the world -the more nights you book, the more extra free nights we give you. Just call 8000 20000 11 tol free for Hilton Reservations and Customer Care to book your holiday or visit www.hiltonforfree.com for further information.

Hilton-for free

** There were three consecutive teasers (size 10x2 column) of each segment that appeard prior to this ad. Nice. it does tag you along.

10. Du (GN Fpg)**

HD: Make sure our number belogs only to you

Copy:

Retain your existing mobile number with a 505 prefix.....

Du-add life to life.

11. Dubai Tourism.
HD: From treasure hunters to bargain hunters.