31august2007friday

Eyes were on the clock at 06:02

News - Egyptian blogger first to win jouralism award.

Egypt's Wael Abbas 32, is the latest icon of internet journalism.. Abbas was named one of the winners of 2007 Knight International journalism Award, "I am surprised, I am overwhelmed," he said in telephone interview the GulfNews (for more details www.gulfnews.com)

Advertising: United Arab Emirates

1. Goverment of Dubai (GN HPg-23) **

HD: Your views Matter

Copy: Share with us your comments on our services or any aspect of your Duabi visit which did not meet your expectatios.

"We recognize the rigts of our customers to expect the highest quality standards during their stay in Dubai"

www.dubaidtourism.ae/ecomplaints

** The ad Makes you smile. Good ad.

2. Dove (GN Friday Mag pg24-25) ***

HD-Left Page: What your skin needs to be moisturized and beautiful is nowwhere on this page.

HD-Right Page: This page is nother story.

Copy: What makes Dove diferent from Soap? Well, Dove isn't soap. It contains pure moisturizing cream to leave your skin better hydrated than regular soap does. Everyday moisture is the key to beautiful skin.And who knows moisture better than Dove?

Baseline: New Dove Beauty Bar.

*** Nice ad. Weak branding... or rather soft?

3. Lipton (GN Friday Mag pg-79) ***

HD: Do you know the natural benefits of tea?

Everyone knows the health benefits of fruits and vegetables. But are you aware that having a cup of tea every morning is actually more beneficial than you think? Tea contains natural antioxidants which are good for health. In fact, recent research has confirmed that drinking up to four cups of tea a day greatly reduces the risk of chronic diseases. It also helps fight cancer and heart attacks.

No wonder, tea is probaby one of the healthiest beverages on earth.

Baseline: Tea can do that.

*** Great ad. Still I am not sure about the 'content'.

4. Olay (GN Friday Mag Pg-35) **

HD: Restore your skin's youthful look cell by cell.

Copy: Olay Regenerist is the deep down secret to ageless skin. It restores cllagen levels in skin cells and optimises cell renewal, giving you all over smoothness and younger looking skin in just three weeks. See the difernce for yourself, starting with this free sample.

Baseline: Love the skin you're in.

** Nice copy. And they have attached a sample piece too.

30august2007thursday

Eyes were on the clock at 06:02
Details will be posted soon..

Advertising - United Arab Emirates

1. Dubai Municipality-Dubai Accreditation Center (GN HPg-38) ***

HD: increased reliablity

Copy: Accredition provides formal recognition to competent, laborataries, inspection bodies and certification bodies, thus providing ready means for customers to identify and select reliable testing, calibration, inspection ad certification services.

Dubai Accreditation Center(DAC) is the sole governmet accredition body in Dubai that grants accredition to laboratories, inspection bodies and certification bodies assuring that their level ofcompetence is in accordance with international standards.

Dubai Accreditation Center (DAC) is a member of International Laboratory Accredition Cooperation (ILAC) and International Accredition Forum (IAF).

Hence and accreditation from Dubai Accreditation Center (DAC) means increased reliability, consistent quality, enhanced safety, business growth and above all internaional acceptance.

http://www.dac.gov.ae/

*** Good concept. good art direction.. I think the helmet has been slightly shifted off. but it doesnt affect the visual.... good. 2. London Diary (GN Fpg-15) ***

HD: Temptation...Treat.. Plea(for sure)

Smoothness..Cream..Richness.. indulgence...Passion...Fascinatin...Now in Blue.

*** Visual appeal is there. Heavily on outdoor.

3. Barclays (GN QPg-26) **

HD: Barclays accounts. Ingenious.

Copy: We'll protect every cheque you write.

Juggling funds in different accounts can get complicated. With Barclays Cheque Protect, if you issue a cheque from an account with insufficient funs, we wil automatically clear it rom your account having funds. It's another way we give you everuthing you want - and then a little more.

Baseline: Banking reinvented.

** Idea is good but not reinvented in Advertising.

29august2007wednesday

1. Al Zahra (GN HPg-20)**
Body: At Al Zahra, our dentists are noted for their expertise in aesthetic dentistry, invisible orthodontic treatment for misalligned teeth; and needless to say, they deal with all dental surgeries and implants under loval or general anaesthesia. Further Al Zahra is a pioneer in certain dental treatments and world-renouned experts in the field consult with us. Which means that whatever your dental problem, we take care of it. So call for an appointemnt today - you'll smile more.
Baseline: The healing touch.
**

2. Infiniti (GN HPg-15)***
HD: Th new infiniti FX. Different. By design.
Copy: With a 289-hp V6, Intelligent all-wheel Drive and sports car inspired architecture,it is a provocative testament to the art of perfomance and design. The FX from Infiniti.
***

3. Dolce & Gabbana Light blue (GN FPg-2)*
4. Entice - Joy Alukkas (GN-Back page)***

HD: Royal Obsession

Copy: Entice Diamond Collections starting from $100,000/-

***

Eyes were on the clock at 06:02
Detials will be posted soon...

28august2007tuesday (Eyes...ON)

Eyes were on the clock at 06:02

1. Mitsubishi Outlander (GN-qpg28)*

HD: Unleash the power

Copy: The new force arrives with all around sophisticatin and style. Impressively smooth performance advanced utility features, exceptional handing, all wheel control - ready for more?

* The vehicle is 'on' fire?

2. Nakheel (Teaser) GN-Backpage *

Copy: Coming soon A new definition of family living...

* hmm..

27august2007monday (Eyes...ON)

Eyes were on the clock at 06:02
Wish you all a happy Onam...!

Details will be posted soon...

Guardian of the new generation.

News: New school year starts.. (GN page-2)

HH Shaikk Mohammed visited a number of schools in remote areas of Dubai and Ajman in the first day of the academic year

**** I would keep this page for my record.. He is great...no other personality in the current world to compare with. The new generation in UAE is safe in his hands.

Advertising -United Arab Emirates

1. Etihad-guest (GN-Qpp-6)***

HD: There's celebration in the air.

Copy: Win Big with Etihad Guest's 1st Birthday Bonanza

It's our bithday! And to celebrate we're offering you ahost of great surproses.

Holidays to exotic Etihad destinatins, draws, auctions and a world of fabulous gifts from our Reward Shop. There's just so much going on! And our Mega Rafle takes the celebrations to greater heights. Win our grand prize and you'll be taking off with a uxurious Pearl Business Class trip to Bangkok as well as an ipod video, diamont jewellery, mobile phones and so much more.

To join in the fun, viist www.etihadairways.com/bonanza. If you're not yet a member of our award winning loyalty programme, enrol today and you could soon be celebrating with us. After all, a single mile is all it takes to start redeeming rewards with Etihad Guest.

Baseline: 1st Birthday Bonanza.

*** Nice Ad..It could have been positioned better in the newspaper. It's getting unnoticed.

2. Mada'in Properties (GN 18-19)***
HD: A new dawn in reality development.
Copy: There's new light shining in the horizone, here to dominate the skyline-Mada'in Properties. Providing shari'ah Compliant real estate solutions to build cities of tomorrow, marking a new dawn in reality development.
Premium turnkey real estate solutions. State of the art living. Shari'ah Compliant. Paid-up capital of AED 500 million
www.madain.ae
Baseline: New generation reality
*** This is the third ad of the campaign. Excellent copy.

26august2007sunday

Eyes were on the clock at 06:02

Advertising-United Arab Emirates

1. Barclays (GN Backpage) ***
HD: BArclays accounts. Ingenious.
Copy: Start growing your nest egg in fifteen minutes.
Body copy: Just like every dirham, every miute is valuable. That's why when you open a Barclays bank account, it will be up an drunning within fifteen minutes, complete with a debit cartd and cheque book. It's another way we give you everything you want - and then a little more.
Baseline: Banking reinvented.
*** different approach. the look gets registered by virtue of cleverly used white space.

2. Right Angle (GN 31) **

HD: Right Angle is a COOL company, aiming to be the leading force in Out of Home Media Industry. We are introducing World's First "Air-conditioned Bus Shelter Network" in Dubai. We will provide COOL comfort to residents of Dubai and are inviting al motivated professionals to join our COOL team.

Right Angle is looking for talented professionals at all levels.

Right Agle welcomes citizens of all nationalities in its team.

rightcareer@rihtangel.ae

** Exessive usage of upper caps make difficult to read the copy. It's hard to believe that itwas an appointment ad.

3. Abu Dhabi Co-operative Society (Gn-27) *

HD: ഒരു പിടി ഓര്‍മ്മകളുമായി പൊന്നോണം വരവായി. നിറകതിരോടെ നിങ്ങള്‍ക്കായി നേരുന്നു... ഓണാശംസകള്‍.

Baseline: Better value. Every day.

** Onam greetings ad... segment targeted.

25august2007saturday (Eyes...ON)

Eyes were on the clock at 07:00
Advertising

1. Hyundai Azera (GN pg-2)**

HD: Azera Luxury

**Nice

2. Emaar-burj duai blvd (GN Pg-6)***

HD: 29, The Encore

Copy: Launching Tower 2, today.

What makes you unique is your special blend of tastes. 29 is the same. It stands out, just like you.

. Signature residences inspired by New York architecture.

. Enjoy life on The Boulevard - the pulse of Downtown Burj Dubai.

. Choose from a variety of apartments to suit your unique lifestyle.

*** after the campaign, this is the second route. Nice

24august2007friday (Eyes...ON)

Eyes were on the clock at 07.00

1. Samsung (Friday Mag 2nd page)**

HD: Imagine the ultimate mobile entertainent.

Copy: Imagine a high-tech gadget that keeps you on the edge of your seat, one of this year's big summer blockbusters. Complete with the fist DivX system in a mobile phone and unique LCD swivel design. With Samsung's F500, it's not hard to imagine.

** Ok....

2. Natuzi (Friday MAg20)**

HD: 2007 Collection - Nicolaus

Copy: Find your dream living room by choosing from a selection of exclusive models designed and made in Italy by Natuzzi, the leading Italian furniture company.

Base line: It's how you live

** Good photography and colour treatment.

23august2007thursday (eyes...ON)

Eyes were on the clock at 06:16

Advertising - United Arab Emirates
Details will be posted soon

22august2007wednsday (Eyes...ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising- United Arab Emirates



Outdoor:


Advertising - International



-----------------------------------------------------
El Comercio newspaper, Sunday Edition: Hook
Advertising Agency: Leo Burnett, Lima, Peru
Art Directors: Alvaro Ramos, Christian Sánchez / Copywriters: Flavio Pantigoso, Sergio Sánchez / Photographer: Alex Freundt
-----------------------------------------------------
How Creative Heads reacted to the above ad...
1. "After reading it, I'm glad I took the time. Light, beautiful, with a brilliant turn. A touch long, but Bravo"
2. "Fantastic copy....
brilliant thought and simple execution... makes it go easy on the eyes"
3. "i love this. easy to understand"
4. "very nice, love the thought"
5. Have your say... mail your comment to shajizone@gmail.com

21august2007tuesday (Eyes...ON)

Eyes were on the clock at 06:02

Details will be posted later..

Photography:


Advertising - United Arab Emirates

1.

20august2007monday

Eyes were on the clock at 06:02

(Details will be posted shortly today.)

19august2007sunday

Eyes were on the clock at 06:02

1. Emirates (GN Hpg-18)**

HD: Daily to the home of Earl Grey.

Copy: The second Earl Grey, whom the well known tea was created, lived in Newcastle. Emirates now flies to six UK destinations. 14 times a day, giving you more places to ejoy a good British cup of tea.

Emirates now lies daily to New castel from AED. 2.300. Fly Emirates. Keep discovering.

www.emirates.ae

** Corporate ad. but lacks as an airline ad.

2. ADCB (GN FPg44)*

HD: The End

Copy: A happy ending at the very beginning

A new chapter in priority banking.

ADCB intrduces the Excellency Upfont Interest Depoit

Excellency Wealth Management turns the page in priority Baking. We don't just introduce you to products we already have, instead we create them exclusively for you. With the Excellency Upfront Interest Deposite, the minute you make your original deposit, your entire interest, calculated up to 6% will be credited to your account within 7 working days.

3. Express (GN Qpage)*

Copy: Wider roads, New bridges. Are they solving Dubai's traffic probles? or adding to them? Read all about the local issues that impact the week. Along with in-depth docial, business, environmental ad sports features. All in the weekly tablid.

Express

* I think these ads are becoming blindspots.

18august2007saturday

News

Advertising:United Arab Emirates

1. ADCB-nri(GN backpage)**

HD: Your home

Copy: Your Loan

In keeping with our continued efforts to provide hassle-free inancial solutions, ADCB ad Axis BAnk (formerly UTI Bank) now offer a convenient home loan product for all our Non Resident Indian, the features of which are outlined below.

.Interest on monthly reducing balance. Free property insurance. No part prepayment fees. Attractive interest rates. Hassle free documentation. No legal and technical charges. No foreclosure charges. Personalized services.

http://www.adcb.com/

** It's not connecting visual.

Emaar - Samarah (GN fpg-15)***

HD: Temptation begins from the Hillside

Copy: Selling Today. Samarah Hillside

Emar International Jordan introducesor the very first time Samarah Dead Sea Golf & Beach Resort; a unique project for quaity lifestyle in Jordan.

Samarah Dead Sea Golf & Beach Resort is 40 minutes away from Amman, and offers frour main zones:

Samarah Hillsides providing a unique lifestyle with outstanding villas. Samarah Rift introducing a delightful touch to business, shopping and morern living.

Samarah Golf where passion comes to life.

Samarah Beach with ultimate rejuenation alongside the spa and wellness vilage.

Samarah Hillside is a vilage concept community featuring 202 units, five deferent types of semi-attached villas with spectacular views of the Dead Sea, and a community centre providing amenities that cater to all your needs.

http://www.emaar.jo/

*** Nice feel.

Advertising - International

17august2007friday

16august2007thursday

News

Advertising - United Arab Emirates: