26august2007sunday

Eyes were on the clock at 06:02

Advertising-United Arab Emirates

1. Barclays (GN Backpage) ***
HD: BArclays accounts. Ingenious.
Copy: Start growing your nest egg in fifteen minutes.
Body copy: Just like every dirham, every miute is valuable. That's why when you open a Barclays bank account, it will be up an drunning within fifteen minutes, complete with a debit cartd and cheque book. It's another way we give you everything you want - and then a little more.
Baseline: Banking reinvented.
*** different approach. the look gets registered by virtue of cleverly used white space.

2. Right Angle (GN 31) **

HD: Right Angle is a COOL company, aiming to be the leading force in Out of Home Media Industry. We are introducing World's First "Air-conditioned Bus Shelter Network" in Dubai. We will provide COOL comfort to residents of Dubai and are inviting al motivated professionals to join our COOL team.

Right Angle is looking for talented professionals at all levels.

Right Agle welcomes citizens of all nationalities in its team.

rightcareer@rihtangel.ae

** Exessive usage of upper caps make difficult to read the copy. It's hard to believe that itwas an appointment ad.

3. Abu Dhabi Co-operative Society (Gn-27) *

HD: ഒരു പിടി ഓര്‍മ്മകളുമായി പൊന്നോണം വരവായി. നിറകതിരോടെ നിങ്ങള്‍ക്കായി നേരുന്നു... ഓണാശംസകള്‍.

Baseline: Better value. Every day.

** Onam greetings ad... segment targeted.