30august2007thursday

Eyes were on the clock at 06:02
Details will be posted soon..

Advertising - United Arab Emirates

1. Dubai Municipality-Dubai Accreditation Center (GN HPg-38) ***

HD: increased reliablity

Copy: Accredition provides formal recognition to competent, laborataries, inspection bodies and certification bodies, thus providing ready means for customers to identify and select reliable testing, calibration, inspection ad certification services.

Dubai Accreditation Center(DAC) is the sole governmet accredition body in Dubai that grants accredition to laboratories, inspection bodies and certification bodies assuring that their level ofcompetence is in accordance with international standards.

Dubai Accreditation Center (DAC) is a member of International Laboratory Accredition Cooperation (ILAC) and International Accredition Forum (IAF).

Hence and accreditation from Dubai Accreditation Center (DAC) means increased reliability, consistent quality, enhanced safety, business growth and above all internaional acceptance.

http://www.dac.gov.ae/

*** Good concept. good art direction.. I think the helmet has been slightly shifted off. but it doesnt affect the visual.... good. 2. London Diary (GN Fpg-15) ***

HD: Temptation...Treat.. Plea(for sure)

Smoothness..Cream..Richness.. indulgence...Passion...Fascinatin...Now in Blue.

*** Visual appeal is there. Heavily on outdoor.

3. Barclays (GN QPg-26) **

HD: Barclays accounts. Ingenious.

Copy: We'll protect every cheque you write.

Juggling funds in different accounts can get complicated. With Barclays Cheque Protect, if you issue a cheque from an account with insufficient funs, we wil automatically clear it rom your account having funds. It's another way we give you everuthing you want - and then a little more.

Baseline: Banking reinvented.

** Idea is good but not reinvented in Advertising.