Advertising - UAE:
Details will be posted soon...
Business:
Advertising:
1. ADCB - Pay pass (GN Half Page Center spread)***
HD: Introducing the new ADCB Flash MasterCard
Copy: There's n holding back ADCB when it comes to introducing Credit Card innovatios. No we introduce another 'first' for the GCC - the ADCB Flash MasterCard. With new Mastercard Paypass technology, the ADCB Flash Mastercard is even aster than cash. No queues, no swiping, no signing. All you hav to do is tap it against the paypass terminal, and off you go.
*** There was a full page teaser before this ad. We reviewed that too. I never thought it was a teaser..
Advertising - International
How Creative Heads reacted to the above ad:
1. "Is he celebrating a brand new Kama Sutra position?"
2. "are these guys/shoes from the most recent world cup champion team? (sorry, i don't follow football.) if not, this doesn't make sense."
3. "hmmm i don't get what they wanna combine"
4. "What the hell!"
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