03august2007friday

Eyes were on the clock at 07:15


Advertising- UAE

1. Al Zahra (GN Fri-MAg Pg-43) ***

HD: Restore missing teeth.

Copy: At Al Zahra, our dentists are noted for their expertise in aesthetic dentistry, invisible orthodontic treatment for misaligned teeth, and needles to say, they deal with dental surgeris and implans under local or general anaestesia. Further, Al Zahra is a pioneer in certain dental treatments and world-renowned dentists consult with. Which means that whatever you dental problem, we can take care of it. So call for an appointemnt today - you'll smile more.

Baseline: The healing touch.

*** I feel like digging out old Friday Magazines... Every week there's one tiny but creative ad of Al Zahra Hospital. ( Having said that, I think I have done the review of the above ad!)

2. Harmony - damas22 (Friday mag pg 14-15) ***

HD: Bella (beautiful). The language of Italian design.

Baseline: The art of beauty. Since 1907.

*** Very nice. superb. feel the indulgence. bravo..

3. IDdesign (GN Friday Mag Pg-4) **

HD: Elegant and expressive. Furniture that stands for the luxury a Leo commands.

Copy: Stately designs. Distinct cuts. A feel of royalty. A fine example of Danish craftmanship. An entire range of furniture that is a departure from the ordiary. Much like a Leo. Much like you.

Baseline: We've defenitely got something for you.

** IDdesign is playing with stars with their new (12-of?) campaign, which was started last month. Here the visual composition is very nice.The highlight on the table would not be white as shown, in reality; otherwise its a hot but cool ad.

4. Lulu (GN FMag pg-28) *

HD: Hot deals Fresh product new Lulu (at Al BArsha near 4th interchange, Sheikh Zayed Road)

Copy: Your favourite hypermarket now fresher, healthier and closer to you!

Multi-ethnic Food sections. Biggest range of Frozen food. Specially flown-in chilled & dairy products from USA & UK . Biggest Hot Food & Ready-to-eat sections with live cooking . Sushi to go . Latest collection of Fashion, Electronics & Accessories.

Baseline: Where the world comes to shop!

* ok.

Advertising - International

MOTOROKR Z6 (Advertising Agency: Ogilvy & Mather, Beijing, China / Executive Creative Director: Nils / Art Directors: Bo Deng, Feng Gao / Copywriters: Matthew Curry, Ning Chen / Photography: Dimitri Daniloff )

Copy: Hello Wireless Music. Goodbye wires. Hello ROKR Z6 music phone.
Manage your tunes easily with Windows Media Player. Transfer 30 songs a minute. With 2GB expandable memory. Add the ROKR S9 bluetooth headset for wireless hi-fi stereo sound. Say hello to a new way of listening. Hello Moto

How Creative Heads Reacted on this Ad:
1. "they are getting out of a cocoon or as if they are breaking out free from being wrapped in wires..somehow the message is served on a silver plater..it's clean, it sells, it's not bad.."
2. "though its not a creative ad but then its simple for my mom to understand tht mobile fones are totally free from wires.. sometimes u should just follow the brief and make simple ads for the masses... too much creativity will kill u"
3. Boring. This exaggeration is neither funny nor true. It's no clever idea to say "no something" by showing "much something" and write "goodbye something""