Advertising - UAE:
1. Dodge (GN hPg-32) *
HD: The good news. The bad news
The best news. DHS. 9,000 cashback!
* Automobile ad with its intended fun.
2 . airarabia (GN QPg-2) ***
HD: Around the clock
Copy: CAll 06 5580000 24 hours a day, 7 days a week
We've extended our call centre timings for your convenience. Now you can make, modify and pay for your bookings at aytime. Just cal us or log on to http://www.airarabia.com/
*** simple. Nice.
3. VolkesWagon (GN QPg-26) *
HD: Luxury now comes with a turbo offer.
Copy: Now owning a Passat is as easy as diving one. Simply visit the Al Nabooda showroom or the following offer.
* Poor. Hard to believe it is a VW ad.
4. Mashreq Bank (GN Front page 20x3) **
HD Home Loans from Mashreq. Designed to fit every budget.
Copy: At Mashreq we offer a basket of Home Loan Plans. Which is why we listen to your requiements and recommended the plan that best matches your individual needs. And with a number of convenient plans. you are sure find one that will fit yours.
* Used ideas.. positioned at the front page...
Outdoor: Fujairah (This was forwarded by Firoz)
Advertising - International:
Headline: History has never felt so closely watched.
Client: The History Channel. VTR Channel 31
Advertising Agency: Lowe Porta, Chile / Creative Directors: Kiko Carcavilla, Pablo Gallardo, Mariano Pérez
Art Director: Gonzalo Navarro / Copywriter: Hernán Ramo
How Creative Heads reacted to the above campaign:
1. "not bad.. pretty good infact. ideas....30 minutes nahi toh free."
2. "too subtle. don't think the average john reader would get the trick. but nicely art directed."
3. "Whats the idea? Take a historical picture and say that you show history? Is that all or did I miss something?"
4. "There's a person in each shot looking at you the viewer, (or the photographer) on closer inspection."
5. "Execution looking for an idea."
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