07august2007tuesday

Eyes were on the clock at 06:02

Advertising - UAE

98 per cent of the ads that appeard today, have already been reviewed here, in our earlier sessions.

News:

A Super First - UAE's first cartoon superhero is brought to life as part of DSS.
(GN Tabloid)
Ahmad Obaid Al Mansoori, coordinator general at Watani, the organisation behind the cartoon, revealed the mystery surrounding Ajaaj. "At Watani we are here to promote the strong values and morals of the people of the United Arab Emirates —values of which we are truly proud of. We do this through various mediums and one of the latest is through Ajaaj — the UAE's first cartoon superhero — who we hope will appeal to people of all ages but mostly children and teenagers between the ages of 9 and 17. "The story and series will obviously be focused around Ajaaj who can only be described as a natural phenomenon.

Advertising - International




Jeep
Advertising Agency: KNSK, Hamburg
Copywriters: Niels Holle, Berend Brudgam / Art Directors: Tim Krink, Oliver Fermer

How creative Heads reacted to the ad above:
1. as they say, science can take you from A to Z, imagination can take you anywhere! cool!
2. The campaign was made with this awesome photography technique called "Stereographic Panorama".
(Check that tag name in www.flickr.com to see more)
Nice idea, but hate the IMPACT TYPE and HUGE headline.
3. Insanely great art-direction, very nice concept. Still I prefer the version with the smaller headline.
4. Is it a new planet within planet earth showing birds flying around it also, it seems this Jeep will drive off the New discovered planet and fall on the earth. Lacks Proportion and the word Planet is very big to use, this looks like small sphere of elements sand, rock and snow. exploded from earth along with the Jeep and has formed a sphere in the sky before it falls back on the ground. Execution doesn't go well with the idea.
5. Yeah, maybe you're right. It still works damn good with that monster-headline. And it seperates this ad from all that fake-stuff.
6. Have your say...(Please mail your view to me)