31october2007wednesday (eyes ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - United Arab Emirates

Today there's a suppliment on 'Interior' with Gulfnews...

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Outdoor: Cocacola

30october2007tuesday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates.
There is only one ad from Today's Gulfnews. Others were either reviewed earlier or, not upto mark.

1. Burjuman (GN Backpage) ***

HD: nil

Copy: Home to the finest luxury brands in the world. Shop from head to toe.

*** Awesome it is... My friend did the image manipulation, and he has done a great job. Yet, the facial expression of the lady-looks like as if she is least comfortable with her 'dress' weight. Or, was that 'intentional'? If so, hands off to the creator.

29october2007monday (eyes... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

News

Advertising- United Arab Emirates

1. Tanishq (GN Qpg5)

HD: Dazzle your dreams

Copy: Rediscover yourself with an exquisite new collction of diamond jewellery from Tanishq. Live your dreams... express all that you are and aspire to be.

Baseline: Pure Jewellery. Pure joy.

2. Joyalukkas (GN Fpg-35) ***

HD: Di Royale for Diwali

Celebrate Diwali with Joyalukkas

*** Nice concept. Good model and expression. hairline retouching. all that makes the visual unique... (the retail part can be ignored for a while). I liked the look, especially the one in the background holding the fire works, connotes very well that she's holding the Diwali spirit. The jewellery.

3. The Sonali Piece - Al Futtaim Jewellry (GN Qpg-20) **

Hd: The splendour of tradition

Copy: On the auspicious occasion of Diwali & Dhanteras, we are proud to unveil the Limited Edition Sonali Piece exclusively designed and produced by Al-Futtaim Jewellery. The piece is set in 18K yellow gold, crowned with a hand selected MAdagascan citrine and framed with 49 exquisite diamonds. Pre-book your piece at any Al Futtaim Jewellery store and make this Diwali truly memorable. Get set to look truly divine with the warmth and beauty of Sonali.

www.afwj-uae.com

**hm...

4. Iris
5.

Advertising - International




Volkswagen
(Advertising Agency: Ogilvy, South Africa)
Art Director: Jonathan Lang / Copywriter: Nicholas Gordon
Headline: The first coupe-cabriolet with a panoramic sunroof. Eos

See how some creative heads reacted...
(a) "If they're touting a panoramic sunroof they should probably show the car with it on. Or is it that clear.
(b) "Already done in France for Renault Megane CC, in 2004... exactly the same with a bird on the glass roof."
(c) "Advertising is a advance field of ART...........It is an art"
(d) " De Qasim, Advertising Is Not Art because... When you look at something like a painting, it is up to the individual to find the true meaning behind the artist's work. That's one of the many bueatiful things about art. The journey of discovery. In advertising however, an ad is designed so the idea is given to the viewer easily and quickly sometimes in a clever way to sell a product.
For us, sure we love to sit back in our office chairs and admire an ad. Your average person wouldn't dream of it. Art, on the other hand is framed, hung and then admired in museums for all to see. You can't compare a Van Gogh to a Dave Droga or a Matisse to a Piyush Pandey can you? We don't use art and design to sell an idea. We use the tools of art and design."

Have your say... Mail your views to shajizone@gmail.com

28october2007sunday

Eyes were on the clock at 06:02


Advertising- United Arab Emirates

1.Honda Accord ( GN HPg-12) **
HD: Change the Poewr. Change the Style. Change the Rultes
All New Accord. Coming Soon
www.accord08.com
** This kind of visual has been used and abused for various automobile brands as teasers.

a) Take an ADCB Loan
(Stage2)

b. Spend with your ADCB credit card
(Stage3)

c. Take an ADCB Mortgage
(Stage01)

2. ADCB ( GN HPg-13, 15 &17, Double Spread 18-19) **
Hd: Welcome to the UAE's Biggest Rewards Programme.
Copy: The touchPoints Promise: The more ADCB Products and Services you use, the more rewards you get.
Instructions:
Objective: Earn TouchPoints and redeem them for vouchers.
Method: Use as many ADCB Products and Services as possible
Strategy: The more products and services you use, the more rewards you get.
Rewards: Vouchers for Lifestyle, electronics and Fashion outlets at many of the nations's most prestigious outlets including Damas, Centerpoint and man many more. Plus a selection of SPECIAL DEALS every month
Helpfu Hints: To keep up with your TouchPoints informations please visit www.adcbtouchpoints.com
Baseline: Ourvision. Your future.
** Dropdown menu concept. Attractive with the visual impact and insertion in the consecutive open pages.

3. Lakeview Real Estate (GN Fpg48) **
Hd: Inspiring Locations.
Copy: At Lake View, we are inspired by the need of every customer to be inspired by the enviroment in which they live, work and play. That's why our projects are located in scenic, serene environs, which help reduce stress and enhance the quality of life. So when acquiring your dream home, or investing in a commercial property, trust Lake View to provide you with inspired and inspiring solutions.
www.lakeviewuae.com
** 3rd ad of the campaign. First ad was plant in logo shape, second ad-fish bowl -was different and third ad again cloud in the shape of the logo. Campaign doesnt have consistency.

4. Gowealthy.com (GN Fpg32) *
HD: Our innovations do all the talking
Copy: 'Top Prop' the innovative MArketing Concept from gowealthy.com wins 'Best Real Estae Agency Marketing Award' at the CNBC Arabian Property Aards 2007.
gowealthy.com - the world's leading property portal is also pioneers some of the most innovative and results-oriented marketing programs that propel our clients' businesses further. Web Launchers, online Auctions and Open Days are a few such unique programs, and we are proud to tbe recognised for 'Top Prop', a multimedia innovation that showcases one prominent porperty at a time. Contct our marketing devision to take advantage of be-spoke solutions.
(features in a paragraph)
First Gowealthy Real Estate Brokers are authorised users of the brand 'gowealthy.com' under the lincece from Gowealthy Holding FZE. First Gowealthy Real Estate Brokers-Property Marketing Consultants.
www.gowealthy.com

Advertising - International


Azimut Yachts
Headline: Capture the dream.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri / Art Director: Cristiana Boccassini / Photographer: Fulvio Bonavia / Scenography: Sabrina Tempesta / Stylist: Alberto Zanoletti

How the creative heads reacted..
a). "A nice photograph, spoiled. You're trying way too hard here."
b). "oh my god. next please."
Have your say... ( mail your views to shajizone@gmail.com)

27october2007saturday

Eyes were on the clock at 07:06

Today, Gulfnews came up with one photographic suppliment... and it's worth keeping...

Advertising - United Arab Emirates

1. Samsung HD Camcorder ( GN Suppliment Pg-13) ***
HD: Imagine Speed and simplicity that inspire
Copy: The Samsung HMX10 is the world's smallest HD camcorder. And its most progressive. It captures your memories directly t flash memory, so it's inherently silent, shock-resistant, aand ready to record in an instant. It recods up to 90 minutes of HD progressive video in Superfine mode at an ultra-smooth 50fps(PAL)/60fps (NTSC) to faithfully preserve every nuance of life. It has a swivel handgrip for ergonomic high-and low-angle shooting, and a 2.7 -inch touchscreen LCD for easy operation and editing. And when you cnnect it to the HDMI digital input on your big screen HDTV, don't be surprised if the memories are more vivid than reality. With the Samsung HMX10, it's not that hard to imagine.
*** Campaign - 'Imagine' Series. Nice visual with a passionate red and model look. Contradictory factor is that, they have shown liquor bottles in the background, which has forbidden in the region for commercial displays. Interesting part is that copy sign off, " With the Samsung HMX10, it's not that hard to imagine. Good creative.

2. Mirammar- Al Aqah Beach Resort, Fujeirah( GN Weekend HPg-3) **
HD: Experience the dawn of Arabia
Copy: Be one of the first to experience the new five star Miramar Al Aqah Beach Resort in the unspilt Emirate of Fujeirah. A quiet boutique-like property filled with Moorish oppulance, nestled between the life-filled waters of the Gulf of Oman and ragged Hajaar mountains. Be our guest today and relive the dawn of Arabia. A mere 90 minute drive from Dubai, the luxuious Miramar Al Aqah Beach Resold offers everything you would expect from a five star resort, including outstanding service, pristine private beaches and a multitude of dining experiences.
The sunrise coast awaits
www.oberotel-eg.com
*** I liked this ad because they have not shown their resort in the ad...in a box. Conceptual. Good.

3.Breast Cancer Awareness- Puregold (GN Fpg-41) **
HD: Wearing it can prevent breast cancer
Copy: Priced at AED 599 and AED 999 Diamonds and Pink Saphhires set in an elegant Rose Gold Pemdamt
Your support can help us eradicate Breast Cancer. Part proceed from the sale of easch pendant goes to The Higher National Committee for Breast Cancer Control
Pendants available at all Pure Gold Kewellers outlets across UAE
For more details www.pugold.com
** No full stop in the copy anywhere...

4. Shobha Developers (GN 20x4 Pg-26) ***
HD: Come home to Flawless Harmony
Coy: A Shobha Home is a flwless expression of your discriminating tastes. With superlative craftsmanship. Asscess t evey modern convenience. And enviable personal space. Pick you choice from world-class residences at the hottest addresses in Bangalore - India's IT hub, and at Kerala' Global City, Sobha City in Thrissur. Sounds just perfect? Call us now.
www.sobhadevelopers.com
*** Sobha developers , with its subtle but classy presence among the clutter of property ads in today's media, makes enough rooms for themselves, in people's mind. The shuffling strategy, mixing of two three brand campaigns and run simulatneously, not only impress the target audiene but helps to avoid blindspots as well. There's another brand campaign is running whcih we have reviewed at our earlier posts in this blog. The above ad is brilliant with its nice usage of colours and typography.

26october2007friday

eyes were on the clock at 07:45


News Headline- GulfNews

Big daddy of the skies - Singapore Airlines' A380, first commercial flight of its kind touches down at Sysdney from Singapore. The gigantic doubel-decker that can carry more than 850 people winged its way in style as 45 passengers enjoyed caviar on the historic flight.

Advertising - United Arab Emirates

1. THEone (GN Friday Mag 16-17) ***
HD: Before you drink from the cup of life. make sure it's a good cup.
Copy: Life from a chipped mug is still life. But from a fine glass the kiss on your toung is more pure. The flavour more sensual. The chill more exhilar_ating. Each slip is a celebration. An affirmatin of your existence. Thir_sty yet?
All our products are limited editions that look and feel more expensive than they are. www.theoneplanet.com
*** 4th ad of the campaign, if I am not mistaken. Awesome. I am sure this campaign woud fetch them more than 'just' accolaids. Good pattern of thinking. Small typographic mistakes could have been avoided - there were extra spaces in two words - exhilarating and Thirsty (which I marked with '_' in the copy above) Brilliantly executed otherwise.

2. Shattaf Jewellers ( GN Friday Mag Pg-20) ***
HD: Dazzle this Diwali with Shattaf Jewllers
*** Just the look. Gold. Enough-Go and get it. Nice thought and retouching. The left side of the lower lip could have been slightly softened. now it looks like a patch. but its ok.. not so obvious.

3. Rivoli Group (GN HPg-31) *
HD:
21degree-26degree N
51degree - 57 degree E
Copy: With our presence across the UAE, Bahrain, Oman ad Qatar, we are precisely where you are.
* Very difficutl to comprehend. And the value of comprehension is not as much as that of Rivoli; which is a portfolio company of Dubai International Capital LLC. Infact there's a full page ad in the 6th page for congratulating Rivoli group, for winning the "Branind Award" at the CEO Middle East Awards 2007. Having seen that, the above ad doesnt look like a claim ad...its an ordinary one.

4. Breast Cancer Awareness - Noor Islamic Bank (GN QPg-6) ***
HD: Our support for beating breast cancer is unlimited
*** Great Concept.. Extremely brilliant.. Its not just the infinity symbol but the breast as well. (or Was it intentional or just they matched with their logo which has a one symbold as part of their logo.. I wish they were not...)

5. Salam (GN HPg-18) ***
HD: Have you raced the wind?
Copy: Have you experieicen the re-invigorated Salam? It's more than shopping. It's more than the fabulous goods. It's about fulfilling your lifestyle and your transformation. Be part of the renaissance.
Experience Salam
www.salams.com
***Nice. trendy.

6. Ajmal Verve (GN Friday Mag pg-24)


7.Rockport (GN friday AMg Pg-131) **
HD: Rockport, noe powered by Adidas
Copy: Torsion System Technology by adidas. Style, meet technology.
torsion.rockport.com
Baseline: The difference inside.
** Was this inspired by Spiderman? The spider thread from the shoe helps him to leap like a silverscreen hero... And silver colour domintates the ad.The speed effect shown for the hands looks artificial. It's more like a shadow. Another interesting factor is that, it's got a striking similarity with the 6th ad above, Ajmal Verve, came in the same magazine. It (verve)was first released in May 2007 and was done by me. (Please check www.shajizone-making.blogspot.com)

8. Kenzo - Tokyo (GN Friday 46) ***
HD: Tokyo by Kenzo. New fragrance for Men
*** Hey.. could you spot one girl walks back, on air! was that a perfume that lingers in his mind.., when he lost himself somewhere in the dream filled street of Tokyo..
It took some time for me to spot the girl. May be because of too many colours and many points of attraction in the visual and girl's image is very subtle... I fail to understand why the bottle image has been put down badly... Is this a negative strategy for a postive outlook. opposite poles attracts... you never know. Great peice of work-if it was intentional and not done by an amateur creative guy.


9. Yardley London-Bath Essentials (GN Frida Mag Pg49 _ Also on Mupis across UAE) ***
HD: Surround me.
*** Awesome... The visual gives you a fresh feel as if you just had a rose bath... be it the colours whcih is predominently rose, her dreamy look which might tag you along with her dreams, petal shaped lips, hair arrangement, cleavage... Blooming perfection. Above all, Yardley has cleverly choosen their new range on a rosy platform...and named as Bath Essentials.. great thinking.

25october2007thursday

Eyes were on the clock at 06:02

Advertising- united Arab Emirates

Review will be posted soon...


1. Megamall (GN Hpg-2)***
Tease your senses. Captivate the style.
Copy: Zara.Mango.Promod.Women' secret. Paris Gellery. Nine West. Damas.Guess. Enzo. Grand Cinemas. www.sharjahmegamall.com
*** Surrealistic Imagery. I liked the headline... Tease your senses.

2. Gowealthy.com (GNFpg-35)**
HD: Tiger Woods wins 'PGA Tour Player o the year' in 2005 and retains the titile in 2006. Australia wins 'ICC Cricket World Cup' in 2003 and retains the titile in 2007. Venus Williams wins 'Wimbildon' in 2000 and retains the title in 2001. www.gowealthy.com wins ' Best Propery Portal' in 2006 and retains the title in 2007.
Consistent performance makes champiions.
Copy: www.gowealthy.com - the no.1 real estate portal across the Middle East, is proud to win the 5 star award for the 'Best Property Portal' at the CNBC Arabian Property Awards 2007, for the second year in a row. We offer a wide choice of properites from over 100 developers in Dubai to a million visitors who log in to our homepage every month, Plua, a range of of inoovative e-marketing and specialized solutions for property developers, investors and retailers
Base line: empowering you with prosperity.
** Comparative ad. Gowealthy as taken two insertions in GulfNews.. both in Main page and Property suppliment.

3.Singapore Airlines (GN FPg-31)**
HD: Thursday 25th october 2007. Announcing the historic first flight of the A380
Copy: Today, Singapore Airlines brings you travel ina new light.
Singapore to Sydney. 25 October 2007. The day the new Singapore Airlines A380 embarks on its maiden voyage. A flight that sets a new benchmark for luxury, space and comfort. It isn't just another first for Singapore Arilines. It's a defining moment for the industry. A moment that will change the way you view travel, forever. singaporeair.com
**

4. The Palace (GN Business Page Hpg-38)**
Hd: Some experiences fill you up. Others leave you hungry for more.
Copy: Welcome to a delectable hotel experience. At The Palace, splendour is on the menu wherever you go. Thiptara serves the most exotic Royal Thai cuisine. Ewaan is a fresh breeze of Mediterranian delights. And Asado brings you live music and premium Argentineum meat cuts. The Palace - The Old Town. It's not all you need. It's all you want.

5. Lake View Campaign 2nd Ad (GN Busines page Fpg-50)*
HD: Spacious Dreams
Copy At Lakeview, we understand that your dream space must offer more than what you expected. That's why all our projecst are thrughtfully designed and executed to provide you with more room that you could have imagined. This ensures you have enought scope to arrange and furnish it the way you always envisioned it. So when investing in your dream home or commercial property, you can rely on us to make the space of your dreams a stunning reality.
www.lakeviewuae.com
* The second ad has no visual connection with the prior one, despite the layout and headline... In the first one they had shown the plant in the shape of the logo.


6. Iris Amber (Press ad & Outdoor) (Gn 40x6 - Pg6)***
Press ad
Hd: We deliver...
An Enlightened Sense of Place
Copy: With a prime position in culture Village, Iris Amber will offer easy access to Dubai's Main roadways and metro while standing as a haven f artistry and light. Expansive surrounds, Arabesque design features - like wind towers and private balcones - and spacieous studio, one and two bedroom apartments will be provider of both inspiration and comfort. A premium investment for those wishing to experience the warm tones of a cultivated life. Guaranteed
www.Iris.ae
Outdoor(above) Location - Sheikh Zayed road between 3rd and 4th Interchange.



Outdoor:


1..Fayrouz (Van Design - Spoted on Sheikh Zayed Road, Dubai)



2 Emirates ( Location: Jumeirah Road, Near Palm)
HD: Non stop to Toronto.