Review will be posted soon...
Advertising - United Arab Emirates
1. Lake View (GN Fpg-49) ***
Hd: Distinctive designs
Copy: At Lake View, we realize that our customers are unique indiiduals who need to stand out from te crowd. That's why we ensure that both our residential and commercial projects possess outstanding aesthetic and architectural features that add value. So owning a Lake View home or purchasing a property for investment purposes will not just make a fashion statement, but also deinitely fetch far more returns on your investment.
***
HD: Toronto. Yonge Forever.
Copy: Explore Toronto's main artery, Yonge street, a 1900-kilometre-long expression of the city's vibrant and welcoming spirit. Now fly there non-stop on award-winning Emirates.
Non-stop to Toronto starting from AED 3,380. Fly Emirates. Keep discovering
***
4. iStyle (GN HPg-31) **
HD: iStyle. Creating out-of-this-world experience.
Copy: Welcome to the grand opeining of the ultimate Apple Premium Reseler.
iStye at the waterfront in Dubai estival City. A premium stoer where you can buy anything and everything from Apple. Sotware to peripherals, MAc to iPod, you'll get them all under one roof. Come to the grand opeining of iStyle on Thursday October 25th at 6:00 pm and win an iPod everyday till November 1st. Also, check out our other special offers available during the launch.
Your local experts, drop by: Ibn Battuta Mall +9714 366 97 97
***
5. Dubai Industrial City (GN HPg-39) ***
Hd: Now leasing warehouses in Dubai Industrial City
Copy: Unlimited space. Limited time. Lease now.
.Located on Emirates Road close to Jebel Ali Sea Port and Dubai World Central International Airport with easy access to other road networks
. Provision for air conditioned warehouses
. Provision for retail showrooms
. Modular-based warehouses with minimum storage space for 5,000 sq.ft and multiples thereof
. Can be used for cold storage, transport equipment and parts
. Reay for use in December 2007
. Secured warehouse compound
***
6. Artmatrix Office Furniture (GN Hpg-40) **
HD: Meet your match at work.
Copy: Prsenting Artmatrix UAE LLC.
Office furniture to suit your profession.
Artmatrix, the office furniture people rom Malaysia, bring to you an exclusive range of ofice furniture. Futuristic designs at prices that are a steal and servive that's unparalleled in the UAE. With Artmatrix UAE, you can be sure that you have made a smart choice!
Baseline: Powering Manufacturing
**
Advertising- International
1. Samsonite: (Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia)
Art director / Copywriter: Ahmad Beck
See How some Creative heads reacted
(a) "Nicely done Saudi Arabia. Well executed. Good example of taking a global positioning and making it local."
(b) "yeah.. and y are all the other sandbags not replaced. he'll still get shot. ha ha ha ha...ideas....30 minutes nahi toh free."
(c) "is it just me, or does anyone else see shades of the award-winning volkswagon polo ad here?"
(d) "I will not say anything about the effectiveness of the idea, it's for the market response or award giving bodies to tell. However, visually, some elements are missing like bullet holes in the sand bags, smokes, etc. I'm imagining something like a scene from 'Band of Brothers'."
(d) "very bad copy of volkswagen"
Have your say (mail your views to shajizone@gmail.com)
2. Mon Bijou (Advertising Agency: DPZ, Sao Paulo, Brazil)
Headline: Your own clothes feel much more comfortable. Mon Bijou.
See How some Creative heads reacted
(a) "makes it look like the revolutionary hero is sleeping on in her bosom. might be seen as disrespectful."
(b) "Quite Ok"
Have your say (mail your views to shajizone@gmail.com)
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