29october2007monday (eyes... ON)

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News

Advertising- United Arab Emirates

1. Tanishq (GN Qpg5)

HD: Dazzle your dreams

Copy: Rediscover yourself with an exquisite new collction of diamond jewellery from Tanishq. Live your dreams... express all that you are and aspire to be.

Baseline: Pure Jewellery. Pure joy.

2. Joyalukkas (GN Fpg-35) ***

HD: Di Royale for Diwali

Celebrate Diwali with Joyalukkas

*** Nice concept. Good model and expression. hairline retouching. all that makes the visual unique... (the retail part can be ignored for a while). I liked the look, especially the one in the background holding the fire works, connotes very well that she's holding the Diwali spirit. The jewellery.

3. The Sonali Piece - Al Futtaim Jewellry (GN Qpg-20) **

Hd: The splendour of tradition

Copy: On the auspicious occasion of Diwali & Dhanteras, we are proud to unveil the Limited Edition Sonali Piece exclusively designed and produced by Al-Futtaim Jewellery. The piece is set in 18K yellow gold, crowned with a hand selected MAdagascan citrine and framed with 49 exquisite diamonds. Pre-book your piece at any Al Futtaim Jewellery store and make this Diwali truly memorable. Get set to look truly divine with the warmth and beauty of Sonali.

www.afwj-uae.com

**hm...

4. Iris
5.

Advertising - International




Volkswagen
(Advertising Agency: Ogilvy, South Africa)
Art Director: Jonathan Lang / Copywriter: Nicholas Gordon
Headline: The first coupe-cabriolet with a panoramic sunroof. Eos

See how some creative heads reacted...
(a) "If they're touting a panoramic sunroof they should probably show the car with it on. Or is it that clear.
(b) "Already done in France for Renault Megane CC, in 2004... exactly the same with a bird on the glass roof."
(c) "Advertising is a advance field of ART...........It is an art"
(d) " De Qasim, Advertising Is Not Art because... When you look at something like a painting, it is up to the individual to find the true meaning behind the artist's work. That's one of the many bueatiful things about art. The journey of discovery. In advertising however, an ad is designed so the idea is given to the viewer easily and quickly sometimes in a clever way to sell a product.
For us, sure we love to sit back in our office chairs and admire an ad. Your average person wouldn't dream of it. Art, on the other hand is framed, hung and then admired in museums for all to see. You can't compare a Van Gogh to a Dave Droga or a Matisse to a Piyush Pandey can you? We don't use art and design to sell an idea. We use the tools of art and design."

Have your say... Mail your views to shajizone@gmail.com