Today, Gulfnews came up with one photographic suppliment... and it's worth keeping...
Advertising - United Arab Emirates
1. Samsung HD Camcorder ( GN Suppliment Pg-13) ***
HD: Imagine Speed and simplicity that inspire
Copy: The Samsung HMX10 is the world's smallest HD camcorder. And its most progressive. It captures your memories directly t flash memory, so it's inherently silent, shock-resistant, aand ready to record in an instant. It recods up to 90 minutes of HD progressive video in Superfine mode at an ultra-smooth 50fps(PAL)/60fps (NTSC) to faithfully preserve every nuance of life. It has a swivel handgrip for ergonomic high-and low-angle shooting, and a 2.7 -inch touchscreen LCD for easy operation and editing. And when you cnnect it to the HDMI digital input on your big screen HDTV, don't be surprised if the memories are more vivid than reality. With the Samsung HMX10, it's not that hard to imagine.
*** Campaign - 'Imagine' Series. Nice visual with a passionate red and model look. Contradictory factor is that, they have shown liquor bottles in the background, which has forbidden in the region for commercial displays. Interesting part is that copy sign off, " With the Samsung HMX10, it's not that hard to imagine. Good creative.
2. Mirammar- Al Aqah Beach Resort, Fujeirah( GN Weekend HPg-3) **
HD: Experience the dawn of Arabia
Copy: Be one of the first to experience the new five star Miramar Al Aqah Beach Resort in the unspilt Emirate of Fujeirah. A quiet boutique-like property filled with Moorish oppulance, nestled between the life-filled waters of the Gulf of Oman and ragged Hajaar mountains. Be our guest today and relive the dawn of Arabia. A mere 90 minute drive from Dubai, the luxuious Miramar Al Aqah Beach Resold offers everything you would expect from a five star resort, including outstanding service, pristine private beaches and a multitude of dining experiences.
The sunrise coast awaits
www.oberotel-eg.com
*** I liked this ad because they have not shown their resort in the ad...in a box. Conceptual. Good.
3.Breast Cancer Awareness- Puregold (GN Fpg-41) **
HD: Wearing it can prevent breast cancer
Copy: Priced at AED 599 and AED 999 Diamonds and Pink Saphhires set in an elegant Rose Gold Pemdamt
Your support can help us eradicate Breast Cancer. Part proceed from the sale of easch pendant goes to The Higher National Committee for Breast Cancer Control
Pendants available at all Pure Gold Kewellers outlets across UAE
For more details www.pugold.com
** No full stop in the copy anywhere...
4. Shobha Developers (GN 20x4 Pg-26) ***
HD: Come home to Flawless Harmony
Coy: A Shobha Home is a flwless expression of your discriminating tastes. With superlative craftsmanship. Asscess t evey modern convenience. And enviable personal space. Pick you choice from world-class residences at the hottest addresses in Bangalore - India's IT hub, and at Kerala' Global City, Sobha City in Thrissur. Sounds just perfect? Call us now.
www.sobhadevelopers.com
*** Sobha developers , with its subtle but classy presence among the clutter of property ads in today's media, makes enough rooms for themselves, in people's mind. The shuffling strategy, mixing of two three brand campaigns and run simulatneously, not only impress the target audiene but helps to avoid blindspots as well. There's another brand campaign is running whcih we have reviewed at our earlier posts in this blog. The above ad is brilliant with its nice usage of colours and typography.
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