10/20/2007

20october2007saturday

Eyes were on the clock at 07:04

Advertising - United Arab Emirates

1. Silverjet (GNFpg-34) ***

HD: The most siviised way to London

Copy: Arrive 30 minutes beore departure. Executive terminal in Dubai. Private terminal in London. Private security channel. Flat bed. Ladies only toilts. Travel with just 99 other people. Starts 19th november

flysilverjet.com

Baseline: Very sivilised.

*** Very upmarket... it's in the air! They have changed the so called civilisation by repalcing 'c' with S.


Outdoor:

1. Gillette (Location: Sharjah Safeer Mall Rear Entrance) ***
Copy: New Gillette Fusion
Break through technology on the front and back.
Copy (Just above the sliding door): Prepare yourself for the best shaving ever.
*** Nicely executed-without any clutters around. utilised the sliding doors as a part of the entire visual, for product features, which is at the eyelevel of the consumers' . Bang on

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