eyes on...: 24october2007wednesday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising: united Arab Emirates

1. Sobha Developers (GN Fpg-28)**
Our engineers go to any extend to ensure the highest degree of precision.
Body: At Shobha, we see perfection in everything we do. Thanks to the 1500 quality checks conducted at our end before you move into your apartment or office, you have a place that's complete in all senses. From carefully checked allignments to scientific space management, from properly conceived ventillation to water seepage controls and more. Call it an obsession or our passion at work.
Baseline: Passion at work.
www.shobha-me.com
*** 2nd ad of the campaign... The campaign ideas is based on how the developer is keen into the minutest detail of perfection.

2. Al Rostamani Group (GN Backpage)***
HD: Celebrating 50 brilliant years of commitment,care and ision in the UAE.
Copy: When Mr. Abdulla Hassan Al Rostamani, late Chairman & Founder of the Al Roastamani Group-founded the Central Trading Comapny 50 yaers ago, he sowed the seeds of what is now the Al Rostamani Group, one of the most succesfl conglomerates in the UAE.He believed in continuous commitment to work, a sincere care for the people who work with us, our clientele, the people of the UAE and the environment, with an unwavering vision. That same credo is ingrained in those who shape ithe Group into the future.
The Al Rostamani Group honours a great man and looks forward to serving the people of the UAE with dedication for the next 50 years and beyond.

*** The shot must have taken from the new Etisalat Building, Dubai. Very good creative.. Conceptualizing such a visual and the challenge of taking that forward, for a time consuming and calculative execution will have to be honoured. Bravo!

3. Breast Cancer Awarness ad - Tawam Hospital (GN Qpg-19)**
Hd: Race against Breast Cancer.
Copy: 1st Annual Tawam-Jones Hopkins Run/Walk
Palms Sports Resort, Al Ain on Saturday 27th october from 9am.
*** Throbing creative with an effective punch... conceiving a breast cancer ribbon onto the walking shoe... clearly connotes the cause behind.

4. Hitachi LCD (GN Hpg-23)**
HD: Never before. Never again
Copy: Hitachi LCD Price-Busters.
The best Hitachi LCD televisions, packed with the best-in-class features. Now at fantastic prices. But hurry! These prices only until stocks last.
* The ad is eye locking with its dominant visual 'Red' impact, though with the least copy description.

Outdoor:
Armani Strikes...