28october2007sunday

Eyes were on the clock at 06:02


Advertising- United Arab Emirates

1.Honda Accord ( GN HPg-12) **
HD: Change the Poewr. Change the Style. Change the Rultes
All New Accord. Coming Soon
www.accord08.com
** This kind of visual has been used and abused for various automobile brands as teasers.

a) Take an ADCB Loan
(Stage2)

b. Spend with your ADCB credit card
(Stage3)

c. Take an ADCB Mortgage
(Stage01)

2. ADCB ( GN HPg-13, 15 &17, Double Spread 18-19) **
Hd: Welcome to the UAE's Biggest Rewards Programme.
Copy: The touchPoints Promise: The more ADCB Products and Services you use, the more rewards you get.
Instructions:
Objective: Earn TouchPoints and redeem them for vouchers.
Method: Use as many ADCB Products and Services as possible
Strategy: The more products and services you use, the more rewards you get.
Rewards: Vouchers for Lifestyle, electronics and Fashion outlets at many of the nations's most prestigious outlets including Damas, Centerpoint and man many more. Plus a selection of SPECIAL DEALS every month
Helpfu Hints: To keep up with your TouchPoints informations please visit www.adcbtouchpoints.com
Baseline: Ourvision. Your future.
** Dropdown menu concept. Attractive with the visual impact and insertion in the consecutive open pages.

3. Lakeview Real Estate (GN Fpg48) **
Hd: Inspiring Locations.
Copy: At Lake View, we are inspired by the need of every customer to be inspired by the enviroment in which they live, work and play. That's why our projects are located in scenic, serene environs, which help reduce stress and enhance the quality of life. So when acquiring your dream home, or investing in a commercial property, trust Lake View to provide you with inspired and inspiring solutions.
www.lakeviewuae.com
** 3rd ad of the campaign. First ad was plant in logo shape, second ad-fish bowl -was different and third ad again cloud in the shape of the logo. Campaign doesnt have consistency.

4. Gowealthy.com (GN Fpg32) *
HD: Our innovations do all the talking
Copy: 'Top Prop' the innovative MArketing Concept from gowealthy.com wins 'Best Real Estae Agency Marketing Award' at the CNBC Arabian Property Aards 2007.
gowealthy.com - the world's leading property portal is also pioneers some of the most innovative and results-oriented marketing programs that propel our clients' businesses further. Web Launchers, online Auctions and Open Days are a few such unique programs, and we are proud to tbe recognised for 'Top Prop', a multimedia innovation that showcases one prominent porperty at a time. Contct our marketing devision to take advantage of be-spoke solutions.
(features in a paragraph)
First Gowealthy Real Estate Brokers are authorised users of the brand 'gowealthy.com' under the lincece from Gowealthy Holding FZE. First Gowealthy Real Estate Brokers-Property Marketing Consultants.
www.gowealthy.com

Advertising - International


Azimut Yachts
Headline: Capture the dream.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri / Art Director: Cristiana Boccassini / Photographer: Fulvio Bonavia / Scenography: Sabrina Tempesta / Stylist: Alberto Zanoletti

How the creative heads reacted..
a). "A nice photograph, spoiled. You're trying way too hard here."
b). "oh my god. next please."
Have your say... ( mail your views to shajizone@gmail.com)