26october2007friday

eyes were on the clock at 07:45


News Headline- GulfNews

Big daddy of the skies - Singapore Airlines' A380, first commercial flight of its kind touches down at Sysdney from Singapore. The gigantic doubel-decker that can carry more than 850 people winged its way in style as 45 passengers enjoyed caviar on the historic flight.

Advertising - United Arab Emirates

1. THEone (GN Friday Mag 16-17) ***
HD: Before you drink from the cup of life. make sure it's a good cup.
Copy: Life from a chipped mug is still life. But from a fine glass the kiss on your toung is more pure. The flavour more sensual. The chill more exhilar_ating. Each slip is a celebration. An affirmatin of your existence. Thir_sty yet?
All our products are limited editions that look and feel more expensive than they are. www.theoneplanet.com
*** 4th ad of the campaign, if I am not mistaken. Awesome. I am sure this campaign woud fetch them more than 'just' accolaids. Good pattern of thinking. Small typographic mistakes could have been avoided - there were extra spaces in two words - exhilarating and Thirsty (which I marked with '_' in the copy above) Brilliantly executed otherwise.

2. Shattaf Jewellers ( GN Friday Mag Pg-20) ***
HD: Dazzle this Diwali with Shattaf Jewllers
*** Just the look. Gold. Enough-Go and get it. Nice thought and retouching. The left side of the lower lip could have been slightly softened. now it looks like a patch. but its ok.. not so obvious.

3. Rivoli Group (GN HPg-31) *
HD:
21degree-26degree N
51degree - 57 degree E
Copy: With our presence across the UAE, Bahrain, Oman ad Qatar, we are precisely where you are.
* Very difficutl to comprehend. And the value of comprehension is not as much as that of Rivoli; which is a portfolio company of Dubai International Capital LLC. Infact there's a full page ad in the 6th page for congratulating Rivoli group, for winning the "Branind Award" at the CEO Middle East Awards 2007. Having seen that, the above ad doesnt look like a claim ad...its an ordinary one.

4. Breast Cancer Awareness - Noor Islamic Bank (GN QPg-6) ***
HD: Our support for beating breast cancer is unlimited
*** Great Concept.. Extremely brilliant.. Its not just the infinity symbol but the breast as well. (or Was it intentional or just they matched with their logo which has a one symbold as part of their logo.. I wish they were not...)

5. Salam (GN HPg-18) ***
HD: Have you raced the wind?
Copy: Have you experieicen the re-invigorated Salam? It's more than shopping. It's more than the fabulous goods. It's about fulfilling your lifestyle and your transformation. Be part of the renaissance.
Experience Salam
www.salams.com
***Nice. trendy.

6. Ajmal Verve (GN Friday Mag pg-24)


7.Rockport (GN friday AMg Pg-131) **
HD: Rockport, noe powered by Adidas
Copy: Torsion System Technology by adidas. Style, meet technology.
torsion.rockport.com
Baseline: The difference inside.
** Was this inspired by Spiderman? The spider thread from the shoe helps him to leap like a silverscreen hero... And silver colour domintates the ad.The speed effect shown for the hands looks artificial. It's more like a shadow. Another interesting factor is that, it's got a striking similarity with the 6th ad above, Ajmal Verve, came in the same magazine. It (verve)was first released in May 2007 and was done by me. (Please check www.shajizone-making.blogspot.com)

8. Kenzo - Tokyo (GN Friday 46) ***
HD: Tokyo by Kenzo. New fragrance for Men
*** Hey.. could you spot one girl walks back, on air! was that a perfume that lingers in his mind.., when he lost himself somewhere in the dream filled street of Tokyo..
It took some time for me to spot the girl. May be because of too many colours and many points of attraction in the visual and girl's image is very subtle... I fail to understand why the bottle image has been put down badly... Is this a negative strategy for a postive outlook. opposite poles attracts... you never know. Great peice of work-if it was intentional and not done by an amateur creative guy.


9. Yardley London-Bath Essentials (GN Frida Mag Pg49 _ Also on Mupis across UAE) ***
HD: Surround me.
*** Awesome... The visual gives you a fresh feel as if you just had a rose bath... be it the colours whcih is predominently rose, her dreamy look which might tag you along with her dreams, petal shaped lips, hair arrangement, cleavage... Blooming perfection. Above all, Yardley has cleverly choosen their new range on a rosy platform...and named as Bath Essentials.. great thinking.