17october2007wednesday (eyes...ON)

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Advertising - United Arab Emirates

Gulf News - Business section-Wrap.

1. DEC (Dheeraj & East Cost LLC) **

Cover

HD: DEC launches their fourth premium project in culture village

HD: By drawing on the past experience of already having 3 prestigeous projects in the same location - The Estate, Cascade Manr - The DEC Team has strived hand to provide investors and home owners with another exclusive residential develpment - Yui Resdiences at Culture village. Brning DEC's property value in Culture Vilage to a total of over AED 545 Million.

DEC is also fast expading their reach across the country with new develpments coming up in Culture Village, Dubai Marina and Dubai Residences Complex.

Inside:

HD: DEC gives you the choice of 4 unique lifestyles in the heart of Culture Village.

Copy: Encounter a place that satisfies your itellectual & practical needs, surounded by visual and performing arts and literary facilities. Discover the root of civilization that flourished by the creek & find content ment where life moves according to your own beat. Seek a higher lifestyle with DEC at Culture Village.

a. Yuvi: Nestled in the warm ambiance of Culture Village, this majestic residential develpment provides a stunning natural playground bursting with diverse facilities for residents to discover.

b. The Estate: This is a majestic residential and commercial develpment project that has a mix of distinguishable rediences and compeorary offices, all built to the highest standards and feature intelligent desin conceps. Creating a unique and vibrand community lifestyle.

c. Cascade Manor: Meticulously designed to give residnets a strong sense of tranquility that is inspired by their surroundings, if offers individuals and families alike a diverse selection of living style sthat incorporate the finest in modernity and old world charm.

d. Cascade Ville: Located i the overwhelming settings of Culture Vilage, this majestic residential structure celebrates the idea of grand living and living life t the full.

Back page:

HD: Find your home in a cultural palette

http://www.dheerajeastcoast.com/

** Cover concept is very nice. So is the colour composition- they have taken earth colour for Culture Village. Inside- the look of the model is bit horrifying...may be because of her casual and careless look and dress. DEC logo- the way it was placed on the right top, resembles Omniyat, their competitor.

2. Sobha (GN HPg-26)**

Even the minutest detail doens not escape the watchful eyes of our architects

Copy: At Shobha, we believe there are no shortcuts to perfection. Thanks to the 1500 quality checks conducted at our end before you move into your apartment or office, you have a place that's perfect in all senses. From aesthetically engineered landscaping to perfectly alligned flooring, from adequate sunlight to precision safety systems and more. Call it an obsession or our passion at work.

Baseline: Passion at work.

www.shobha-me.com
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5. Citycentre (GN HPg-14) ***

HD: Discover your own style.

Copy: Win a day with an international celebrity stylist,a shopping spree and a fashion feature in Ahlan Magazine!

Get treated a style consultation by Lisa Butcher (from the hit TV show "What Not to Wear").

Spend AED 300 at any store and get a chance to define your own style.

3 winners will get up to AED 70,000 to spend at over 120 fashon outlets, a day personal styling plus a complete hair and makeup session.

1 lucky winer will receive a professional photo shoot and a feature in AHLAN Magazine.

What's more, when you shop at any of our 40 new stores, you double your chances of winning.

Baseline: Where you can be you.

*** Idea is nice. Colours are not suitable for newspaper, especially for SNP (Standard News Print) And this ad we can't expect in any magazine otherthan AHLAN. Typo is faminine tho.

6. 1st Qatar (GN HPg-23)**

HD The fruitful Investment

Copy: The Pearl; an island paradise of the finest homes & townhouses, a haven of marine activity by the Riviera Arabia. Developed around the main harbor of the Pearl - Qatar project, 1st tower - Porto Arabia will be the most glamorous address for tower apartments with home sets among landscaped communal gardens with beach access and water taxis, the most picuresque, superb internationa restaurans, shops & lounges. A unique living environment that blends the country's past, Arabian, Italian, French and Spanish architecture

www.first -qatar.com

** Comprehension problem. The logo is very difficult to read as Qatar...it's forced. Above all..just for the logo, should a creative go to an extend making the concept negative... the tender leaves look spoiled in the visual while attempting to have a 'creative' link with logo..