23october2007tuesday

Eyes were on the clock at 06:02
Details will be poste soon...

Advertising - United Arab Emirates

1. IWC (GN HPg-Business page front-39)***

HD The best place to put a Da Vinci: on your wrist.

Copy: Da Vinci Chronograph. Ref 3764: Some times you have to break with convention to progress. One ma who recognized this principle early on was Leonardo da Vinci. Born in a small village in Tuscany, he was a universal genius who dreamed up more inventions and documented more of the laws of nature than hundreds of his contemporaries and others through out history put together. Fo many years, his openness to new ideas and his innovative spirit have fascinated the watchmakers at IWS. In 1969, for instance, the fist quartz watch from IWC featuring the Beta-21 movement-then consiered state of the art - was launched under the name "Da Vinci". In 1985 the development of IWC's mechanical Da Vinci chronograph with its watchmaking. By drawing on the iresistible strenght and beauty of mechanics, the schaffhausen-based company paved the way for the future of watchmaking at its finest.

The histofy of IWC began in 1868, when Florentine Aristo Jones, an American watchmaker from Boston, ounded the internation watch company in north-eastern Switserland. Since then, the irm's egineers have developed countless watches, such as the Grande complication, the large Pilot's watch family, the Portugese models, the Ingenierur line and the Aquatimer series. Probus Scausia (good, solid craftsmanship from Schaffhausen) encapsulates the IWC philosophy. The many technical achievements and innovations that have their origins in Schaffhausen have borne impresive testimony to this for some 139 years.With the new Da Vinci Chronograph IWC now take sthe next step in te evolution of technology and watchmaking. Everything about this watch is ew. Its tonneau-shaped case, available in either platinum, 18ct white gold, 18ct. rose gold or stainless steel, houses a chronograph movement develped and manufactured entirely by IWC after years of painstaking research. The power required to drive this technical masterpiece is developed by automatic IWC double pawl-winding system,which can be admired throuh the sapphire glass back cover. The new stopwatch display is as easy to read as the standard time on the dial. And, thanks to the flyback funchtion, is ready to start again in the twinking of an eye. This is one owrk ao art for which Leonardo could almost certainly have had a wrist free. IWC. Engineered for men.

IWC. Schaffhausen. Since 1868

2. TAG-Heuer (GN Fpg-55)

HD: TAG-Heuer Swiss Avante-garde since 1860

Kimi Raikkonen. F1 World Champion 2007

Copy: Tag Heuer is proud to congratulate its brand ambassador for chronograph and eyewear Kimi Raikonen for winning the 2007 FIA Formla One World Championship.

For his first F1 season runing for scuderia Ferrari F1, TAG Heuer ambassador Kimi Raikkonen won its 1st F1 workd Championship. TAG Heuer is all the more proud that its collaboration with Kimi started back in 2002. Kimi Raikkoen is now entering TAG Heuer dream of "F1 World Champion" such as Juan Manuel Fangio, Emeson Fittipaldi, Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna or Mika Hakkinen. Together with TAG Heuer ambassadoes Fernando Alonso and Lewis Hamilton rom Vodafone McLaren Mercedes, Kimi has shown to the world "What he is made of" offering the most thrilling and exciting F1 championship since decades. More than ever TAG Heuer epitomizes the pinnacle of motor racing!

www.tagheuer.com

3.

4. Breast Cancer Awareness Campaign (Details will be posted soon...)
There's a spelling mistake in the body copy.. it's Al Wahda MAll, not Al Wadha...

Advertising - International


Headline: Prevents osteoporosis.
Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines / Executive Creative Director: David Guerrero / Creative Director: James Bernardo / Art Director: Mich Uy / Copywriter: Tiffany King / Producer: Al Salvador / Accounts: Edg Samson, Natalie Ang, Nikki Del Carmen, Paolo Broma

See How creative heads reacted....
(a). okie dokie

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
(b) "I love when they dont put it litterally and make people think!
this is smart yes
..............
make it work"
(c) "yes. i get it pretty quick and the straw is mean SPINE.. not just any bone or "straightness" jus to be clearer

i think it might work even without copy..
...rite?"
(d) "Ooo! smart."

Have your say... (shajizone@gmail.com)