Advertising: United Arab Emirates
Press:
1. Mist-Joy Alukkas (GN Friday Mag-68) ***
HD: Refreshingly different.
Copy: Smart, snazzy and distinctive - Mist, an internationally designed collection of unique design is exquisitely crafted in pink, yellow and white gold. The collection is dominated by a variety of coloured stones ranging from back onyx, smokey quartz, blue topaz, citrine, rose and lemon quartz. Mist draws attention to your personality, capturing your various moods and inspiring your individuality. The mist diamond jewellery collection comprises of rings, pendents and ear rings and is as refreshingly different as the early morning mist.
Base line: World's favourite jeweller.
*** Nice Creative. Good photography.
2. Lamcy Plaza (GN Friday Mag-inside back page cover) *
HD: Shopping makes real sense at Lamcy.
Copy:
Sub Hd: Enjoy the variety of life, at an unmatched value.
Shopping at Lamcy is not only a journey into the world of lifestyles and trends, but also an enjoyable outing for fun, food and entertainment. Yet, perhaps what makes it a favourite shopping destination is the unmatched value on an endless variety of fashion, jewellery, perfumes, electroics, toys, household items and more. Step into Lamcy and you'll discover the real sense of shopping.
Baseline: Good feel. Great deal.
* G2000 enjoyed an ad-up promoting with an exclusively free ad through Lamcy, with their shopper's bag on the highlight. That's a great round of applause for the brand and offcourse, a flaw of the Creative store. Nevertheless, the retouching even worst to hook any impact but looked absolutely dirty..
3. Zen-Shiseido. (GN Friday Mag-4) ** HD: The fragrance, the sensation, the emotion.
** look...nice and perfumery.
4. Emirates Marina (GN Friday Mag-28-29) ***
HD: The distant horizon
Where ocean and sky meets.
The city's hum where tomorrow's people live.
Be part of it
from the luxury of your own space.
Copy: For more information, call ... http://www.emirateshotelsresorts.com/
Baseline: Emirates Marina, Dubai. Keep discovering.
*** The panoramic visual gives the richness of space and is enough to showcase the brand, with the sky and ocean in people's mind.
5. Saks Fifth Avenue (GN Friday Mag-37) **
HD: Nine styles for her. Nine styles for him. Hundreds of designers. Fall's most coveted runway trends arrive at Saks Fifth Avenue.
copy: For her: shine Textured Cardigan High Heel Cape Opaque Leg Shoe Bootie Cropped Jacket Dramatic Lash Structured Handbag
For Him: Shine Signature Scent Novel Tie Winter White Extra Long Lace-up Puffy Vest Turtleneck Gentleman's Bag Tuxedo Dressing
Image: Turtleneck, one of the nine Want It! trends
** Very abstract, yet mind hooking. The ad has been adapted into outdoors as well (see below)
Outdoor:
1. Saks Fifth Avenue (Location: Dubai Marina Road ( also exposed all across UAE)
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