13august2007monday

Eyes were on the clock at 06:02

United Arab Emirates:
Details will be posted soon...
News:

Mohamed Chosen Arab role model: (GN front pg & pf 7)

HH Shaikh Mohammed Bi Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai, has been awarded the "Prince of Arab Youth" titile and Role Model Trophy by the Arab Youth Council for Integrated develepment.

* Great Leader... keep going!

Business:
Highly ranking the Indian market: (GN Business Pg-34)

The country houses almost 50% of the global staff of stadanrd & poor's, the US-based credit rating agency, and the headcount is growing.... The agency prefers to do rating work in-country for major markets such as india.
Advertising:

1. Nissan Murano (GN HPg-2) ***

HD: Be moved.

Copy: You see, you admire and you fall in love. The 2008 Nissan Murano.

*** Murano.. in an italian style.. bravo.

2. ABN-AMRO Bank (GN 40x6 pg23) * @@@

HD: Easy, Easier,...!

Copy: Introducing ABN AMRO e-banking.

The easiest way to bank online.

Welcome to a quick, convinient and secure way of banking. With AB AMRO e-banking, you get a personal Electronic Security Token that automatically generates a new password every 60 seconds. So now you can easily manage your finances anytime, anywhere.

To register, log on to http://www.abnamro.ae/ or visit your nearest ABN AMRO branch or customer Service Centre.

Baseline Making more possible
* @@@ This is a copy of Titan Edge ad done by O&M India. The creative was done 5 years ago, for their prestigeous collection, 'Edge', which boasts of being the slimmest watch in the universe; with a Headline says.. slim, Slimmer, (watch visual). exactly the way as shown above.
3.

Advertising - International

Art Director: Juri Zaech, Felix Hoffmann / Copywriter: Kanak Mehra

How the Creative Heads reacted to the above ad:
1. "Clever isn't clever. Simple is clever."
2. "This is pathetic. Scotch tape is strong. Big fucking deal. Where's the insight? Where are the stunning visuals? Simple doesn't always equal good, let's get that clear."
3. "I Like the way of thinking"
4. "Simple and cool. Nice! ****************************Draw a circle. Then, step out of it.