06august2007monday

Eyes were on the clock at 06:02


Advertising - UAE

News: GulfNews (Page-7)

Dubai: Britons are divided on whether a scrapped du advert that featured a man ordering fish and chips to the tune of their national anthem was offensive.
Telecommunications company du announced yesterday it was pulling off the radio advert after a Briton said it was "offensive".
The advert featured a man singing an order for fish and chips to the tune of 'God Save the Queen'.
David Gifford, a 34-year-old who works in publishing, said that while he thought no offence was meant by the advert, the content was ill-judged.
"People should be a bit more careful. It is wrong that people should be so heedless of the risk that they could offend the British," he said.

How people reacted to GulfNews' Survey (a few):

1. Even though I am an Indian, I found it strange when I heard the jingle. If the intention was to target the British customer, there are other 'very British' tunes that could have been used to bring out the same impact. Poor choice of tune-SandeepDubai,UAE

2. Thank God it's going off the air. It was a very bad ad in the first place. I didn't understand what message they were trying to convey to the public.-RubenDubai,UAE

3. It's funny how us Brits love poking fun at other cultures, but when it comes to our own...

-A proud BritisherSimoneDubai,UAE

4. I thought the ad was brilliant actually, come on, anyone who has been to Double Decker could figure that one out! Well done du! -AhmadDubai,UAE

2. Omniyat Properties (GN Fpg-31) ***

HD: Win up to AED 1 million

Copy: Be one of the first 200 buyers of an omniyat property and get a chance to win it for free

Have a 'one-in-200' chance to win what is potentially the biggest single prize ever given away in the region. one lucky buyer will win back his purchased property for free in Omniyat Properites' Dubai summer surprises promotion.

And the best think is that you only have to pay 15% of the total value of your propery as a down payment to be automatically entered into the raffle draw. If you win, you get the down payment back and the property is yours. If you're one of the other 199 buyers, you simply pay another 35% over the costruction period and the final 50% on completion, thanks to our DSS-only Relaxed Payment Plan.

Special payment terms for Apartment, Offices and Retail Units: 50% during construction & 50% on completion.

http://www.win16million.com/

Baseline" Live the future.

*** Omniyat style.
Raffle box-lady-man.. Perspective is wrong.

3. Commercial Bank of Dubai (GN Hpg-16) *

HD: No queue, no inernet, simply bank fom your mobile.

Copy: Apply now for Attijari SMS and discover the smart way of banking. With Attajari SMS Banking Service,all you have to do is text, sit back and relax! let your mesages do the rest!

* "look at me, straight.. don't look here and there"... visual says.

4.

5. Nissan (GN HPg-43) ***

HD: When it comes to reliability, make sure you don't miss the bus.

Baseline: Shift_transpotation

*** The headline will make you run after the bus.
Outdoor:

1. Reyban Glass(Location: Near Madinat Jumeirah, Dubai) **

Hd: Never Hide
** Nice


Advertising - International


Mini: Wilder than you think

Advertising Agency: Brickman, Ramat Gan, Israel

Art Director: Yotam Sharon / Copywriter: Oren Meir / Illustrator: Max Shestakov / Photographer: Shay Afgin / Published: July 2007

See how creative Heads reacted on the above ad:

1. "Ask a car frik to find out what powerful pickup car really feels.Definately not like a wild horse.Again strokes of a creative persons fantesy."

2. "It is kinda cool...but this advertising technique has been done though not to death...O & M Jo'burg did something similar last year for the VW Golf 5...they strapped the car with a wild dog's leash."

3. "I don't know...when i think of Mini i think of this amazing brand that allows you to create some fun fresh thinking that we've seen from the likes of Jung von Matt, Tbwa Singapore, Butler Shine, Stern & Partners & Crispin Porter + bogusky. I don't get that from this ad."

4. "Correct me if i'm wrong, but aren't they a front wheel drive car?"

5. "Obvious and badly retouched."

6. "Mini has a tradition of making creative and intelligent communication. this is neither."