05august2007sunday

Eyes were on the clock at 06:02

Advertising - UAE

1. Al Fara'a (GN Fpg-11) *

We have reviewed this ad. It was half page.. Fullpage looks better.

2. Nissan 4th ad of the campaign(GN Hpg-18) ***

HD: Trained by Japanese experts in the arto fo service.

Copy (please see the prior ads)

*** Good art direction. I think this is the last ad of the campaign. Spanner looks artificial.

3. Du (GN FPg-19) ***

HD: The coolest offer this summer. for just AED1

Copy: Your du mobile line for just 1 AED

Enjoy 5 great du features: Pay by teh second. mobile Payments. Next Generation Mobile Serives. Me & Mine. MyWorld

Pay AED 155 and get AED 154 talktime for Pay as you go* Pay AED 125 and get AED 124 talktime for Monthly Plan*

This ofer also applies to business Mobile Connect and business MobilePay as you can go Plus

Baseline: Add life to life.

*** The visual is of a roadside cooler. Cool idea.

4. Mashreq gold (GN Last page) ***
HD: The best relationships are the ones you can take for granted.
Copy: A sense of security and then a sense of freedom. That's what a good wealth management plan delivers. It is why our strategie are build around your DNA. We believe, our relationship manager should understand the opportunities you'd like to explore, the safeguards you'd like to keep and your long and short term goals. Financial and personal. The reward is not just a better bank balance. It is a richer life.
For more information, please call Mashreq Gold Phone Banking on 800 4 gold, Visit http://www.mashreqbank.com/
*** Nice thought. the son can take his father for granted. So can you to your bank. He will not fall down even if he loses his grip. Good one.. waiting for second ad.

5. Damas -Onam (GN Fpg31) **

HD: Onashamsakal (Onam Wishes)

Copy: Every Onam is remembered for something special. This year, treat your loved ones to the most beautiful in 22K gold and diamond jewellery, and let us treat you to great gifts.

** Skin tone is bad and flat. It seems they are going to take the bottom colour as a special in their POPs.

Advertising - International

Awesome no copy ad.
Art Director: Jan Jacobs/CD: Tony GrangerAgency: TBWA Hunt Lascaris (South Africa)

How Creative Heads reacted:
1. It says something about the power of an idea when no copy is required. Great work.
2. actually, if you give a second look, the 'copy' is the moebius loop.
3. Great idea, well executed, communicates the benefit, has a message GREAT AD