02november2008sunday

Eyes were ON the clock at 06:16am

Review Symbols: (+positive/-negative/*rating)
Press - Khaleej times

US Democratic presidential candidate Barack Obama is greeted at a rally at Cornonado High School in Henderson, Nervada, on Saturday.

Advertising - United Arab Emirates
1. Emirates (KT HPg-10) /**/ /**

VS: Dawn. Aircraft in line with the mrning sun.
HD: London Double Decker.
BC: Th Emirates A380 flies non-stop to London heathrow starting from 1st December.
Emirates has always prided itself on thinking big. With its double decker cabin, First Class private suites, onboard Shower Spas and an onboard Lounge, our new A380 is the largest and most luxurious passenger aircraft in the sky. Changing the London skyline forever.
The future has arrived.

emirates.ae
BL: nil

Review:
+ Nice Headline - taking the famous double decker bus transport in London.
+ The visual is of a skyline of a dawn.. that's it.
- nil
** Nice visual. catchy headline.

2. Sony Vaio (KT Back Pg) /+/ -/*
VS: Magic Lamp
HD: The new VAIO Z. you won't need the other two wishes.
Bc: With super-advanced technology for flawless performance in an undeniably elegant carbon fibre body, the all-new VAIO Z is everything you've ever wished for.

Visit us at www.sony-mea.com/vaio
BL: closer to you. VAIO

Review:
+ Headline is extremely good.
- Had this released outside GCC, It would have been a hit.. Magic lamp has been overburned over here.



3. HSBC (KT HPg-28) /+/ /*
VS: Father and daughter. Quality time.
HD: French Fairytale. Persian Rug. Global Passport.
BC:Your lifestyle choices reflect your minset as a global citizen. An HSBC Credit Card distinguishes you as a member of its worldwide community. it is your global passport and an ideal companion, at home and abroad. Are you part of this global community yet? 83 countries. discounts in 18,000 outlets. 23,000 HSBC ATMs.
BL: The world's local bank
Review:
+ TG indians. reached.
- Nothing to boast about. ordianry visual... looks like stock image taken for the ad.
* OK.. not appealing though.




4. MBC Max ( KT FPg-split 24-25)
Review: Repeat.


5. Arabian Canal (KT DPS 16-17) / ++ / - / **
VS: nil
HD: Arabian canal will excavate 5 times as much earth as the panama canal, which means townhomes perched o giant hilltop that lead to 897,451 bird's eye views and 5,354,925 beautiful breezes for 652,221 hilltop BBQs, and a general feeling that the view is just better up here. While the magnitude of Arabian Canal is impressibve, the life itelf is what's epic.
www.arabiancanal.com
Master developed by Limitless.
BL: Arabian canal - It's life that's big.
Review:
+ Longest Headline. Another record.
+ its like a dream towards reality. People will read it.
- The readability of Headline
** good good.


Outdoor - UAE



Joy Alukkas (Location, Al Qous Industrial Area, towards Emirates Road)
VS: Look like a calendar, diamonds like dates