17november2007monday

Eyes were on the clock at 7.45am

Khaleej Times

Advertising - UAE

1. RAK Bank (KT Back Fpg) /++/ nil/**
VS: Typography
HD: RAKBANK Best bank for Service Quality in the UAE
2006
2007
2008
We've done it again!
BC: RABANK is ranked No.1 for Customer Service in the UAE, for the 3rd year in a row.
Every year, Ethos International selects the top performing bank for custmer service in the UAE. For the third year in a row, that bank is RAKBANK. So every time you contact RAKBANK, you know you are getting service that no other bank can match.
www.rakbank.ae
BL: RAKBANK - Simply better.
Review:
+ Attitude. bold
+ Sign off part of the BC is nice... " So every time you contact RAKBANK, you know you are getting service that no other bank can match."
* Attitude simply makes it better.
2. Hitachi (KT Qpg-16) /++++/ - /****
VS: LCD with typo
HD: AED 2049. The price is so small we had to make sure you noticed.
BC: Hitachi's best-selling 32" LCD TV is now available at a never-before price of AED 2049. but not for long. hurry!
BL: 'Inspire Next' is not there.
Review:
+ I loved the Headline.
+ good Positioning in the news paper.
+ Typography
+ interestingly no border. White space
-The 32" unit on the Screen is awkwardly positioned.

***** Great concept.

3. Punj Lloyd (KT HPg-17) /+/-/**
VS: Typography with a global touch
HD: We are Punch Lloyd
BC: the name behind some of the world's foremost projeects in oil & gast, infrastructure and petrocemicals.
With 15,000 profesionals in five continents, we are uniquely empowered to work on global projects of magnatude while anticipating and overcoming local challenges.
Our global presence and unbeatable range of services mean that we deliver - whatever the project, wherever the chllenge.

BL: Panj Lloyd Group www.punjlloydgroup.com
Review:
+ Heavy
- Old concept. Recycled.
* Noticed. Understood. Is that what they wanted?
4. Mashreq (Bank) (KT QPg-11) /+/nil/*
VS: Kids under blanket.
HD: Guest room. Kid's room. Family room.
If your dream home accommodates all you rneeds, you home Loan should too!
BC: At Mashreq, our Home Loans are designed around your needs, So before you get you dream home, get a dream Home Loan.
• Up to 10 million finance available
• Up to 25 years loan tenure
• Attractive fixed and variale rate options
• widest network of approved developers
www.mashreqbank.com

Review:
+ Emotion with kids
- why so small without contrast?
* O....k.
5. Limitless - Downtown Jebel Ali (KT FPg-9) /++ /nil/**
VS: Market - Business
HD: Market or Market
BC: Dowtow Jebel Ali comibines the vibrancy of city life with the charm of a small town. Its state-of-the-art commercial high-rise towers provide the ideal evironment for your business to grow, while its network of plazas, cafes and partks allows you to spend quality time with your family. This is living at its very finest.
www.downtownjebelali.com
BL: Downtown Jebel Ali - Big City buzz, small town charm.
Review:
+ Pleasing.. leaves a smile.
+ I liked the base line.
- nil
** Nice.