25november2008tuesday

Eyes were ON the clock at 06:02am


Business - Khaleej Times

Debts Only fraction of Dubai Assets - Report by Isaac John

DUBAI - Dubai can and will meet all its refinancing obligations as its sovereign debts represent only a fraction of the assets of the government and affiliate companies estimated at Dh1.3 trillion, Mohamed Alabbar, the head of the newly formed The Advisory Council, said on Monday.
Declaring that Dubai had risen to the challenge of managing the new economic realities, Alabbar clarified that Dubai’s borrowing was not used to cover state expenditures or fuel consumption, but was to fund long-term, risk-free infrastructure development.

He said the total value of the assets of the government and affiliate companies in Dubai was well over Dh1.3 trillion ($350 billion) while their aggregate debt obligations stood at Dh288 billion ($80 billion).

“Currently, the Dubai Government’s sovereign debt obligations stand at Dh37 billion ($10 billion). While our key sovereign assets are currently being evaluated, I can give you a rough estimation of their value, being over Dh330 billion ($90 billion). And this does not include our airports, bridges and the Metro. At the same time the total debt obligations of affiliate companies stand at Dh256 billion ($70 billion), compared with assets valued at Dh950 billion ($260 billion).”

View the Khalee Times Report -click shajizone

Advertising - UAE (Courtesy Khaleej Times)

1. HSBC Premier (KT HPg-27) /++/ nil/**

VS: Man with placard for Receiving someone.

HD: What other bank will recognise you wherever you go?

BC: With HSBC Premier, you enjoy global recognition and the same high quality of service wherever you are. you will have access to our global network of over 250 Premier Centres, so that you can always be sure of a warm welcome. In every one of tem you will enjoy the same privileges as you would expect back home.

to find out about a service that helps you get more out of the world, call 800 4320 or visit www.hsbc.ae/hsbcpremier

BL: HSBC - The world's local bank.

Review:
+ A different thought
+ So is the Headline. I liked it.
- The blue dominated layout is entirely different from HSBC grid, which has  always been in red. Blue gives a dull feel though its premium
** Conceptwise, good.


2. Toyota FJ Cruiser (KT HPg-25) /++/ - /***

VS: Para gliding.. destination. vehicle

Hd: The new FJ Cruiser. Go Places.

BC: the FJ Cruiser is the definitive 4x4 SUV. With a powerful 4 litre engine, it is equipped to take-on and conquer any terrain, and keep coming back for more! And with cool, retro styiling and an amazing sound system, you and your friends are sure to have great fun going places.

BL: FJ Cruiser- Been FJ cruising?

Review:
+ Nice look and feel
+ Nice colour 
- In the newspaper  colour has become very dard, and its difficult to read the body copy.
** Over all good.

3. PSA - 25 November. International Day for the Elimination of Violence against Women (KT HPg-22) /+/ - /**

VS: flower Vas. Graphic. One flower petal falls down as blood drop.

HD: Every third woman on ur plant is a victim of abuse and violence...

BL: Issued in public interest by Khaleej Times - Keeping track of change

Review:
+ Good concept.
+ ...for a cause.
- Bad execution.. Childish execution with cartoon. its like, it was done against the violence towards girls,.  Woman is missing.
*** Good thought being abused by Art. Hands off to Khaleej Times for their social commitment by conveying the message.



4. Zurich (KT HPg-23) /+++/ nil/***

VS: Man midst of shifting home.

HD: Zurich Help Point
Your savings plan doesnt have to move just because you do.

BC;  Zurich HelpPoint is here when you need more than just insurance. it's here with vista, a policy that meakes long-term, stable investing simpler and more beneficial even if your work moves you around the world. no matter where you relocate, your VISTA policy stays put. So you never have to wrap up your savings plan. for more information, visit www.zurich.com

BL: zurich - Because change happenz

Review:
+ Good concept. Good frame composition.
+ I liked the baseline that has a Zurich touch by converting happen'z' to reality.
+ Good photography.. A little more items could have heve been there.. as he's shifting home
- nil
*** Good ad
5. Eidyat Dubai Promotion (KT HPg-7) /++/ nil/**

VS: Beautiful Aerial night view of the Dubai, where in a gift box is placed.

HD: 3 Million Dirhams, 30 winners, 30 Eidya!

BC: Eidat Dubai.
Shop & Get Eidyat Dubai.
Eid in Dubai, in associatin with Dubai Shopping Malls Group and Dubai Gold and jewellery Goup, presents to you the Eidyat Dubai Promotion.
Shop at any participating outlet between 20 nov and 10 Dec and ge a voucher* to enter the draws, which will be helf dufing the first 3 days of Eid al-Adha (8,9 and 10 Dec).
10 Winners will win AED 100,000 each, everyday. that means you could be one 30 participants to win AED 3 million!

So come and share the joy of eid, with Eid in Dubai

Please drop vouchers in the eidyat Dubai raffle boxes at shopping malls and participating outlets.

(logo of Did in dubai, Dubai Shopping Malls Group and Dubai City of Gold )

For more information please call "ahlan Dubai" o +971 600 545555, or visit www.eidindubai.ae

BL: nil

Review:
+ Nice trendy look.
+ Nice unit
- nil
**

6. BMW 7 Series (KT HPg-6) /++/ nil/**

VS: Car overtaking Falcon...?

HD:It's not only about possession. It's also about obsession.

BC: (Pls refer the ads posted two das ago)

Review;
+ Good concept
+ Good Headline.
-nil
** It's BM.. Worth reading the features.

7. Standard Chartered (KT FPg-5) /+/ - / *

VS: Typography

HD: You want to earn more interest. we give you better returns. Up to 6.1 % p.a.

BC: Take advantage of up to 6.1 % p.a. return on Fixed Depsits startig at only AED 25,000 for a limited period!
At Standard Chartered bank we believe in rewarding you as much as possible. So when you invest in a new fixed Depost, we offer you a return of up to 6.1 % p.a. This offer is valid only from 15th Nov through to 15th Dec 2008, So dont lose out! to know more about the offer, please visit one of our branches, log on to our website or call us on 04 313 8888

www.standardchartered.ae
*Terms and Conditions apply. The returns achieved are guaranteed only at the maturity of the Fixed Deposit. On an early withdrawal, the interest payable witll be calculated by applying the prevailiing rate of interest for the tenor the deposit has run, less 1% subject to principal amount remaining intact. for more details, visit our website www.standardchartered.ae

BL: nil

Review:
+ Announcement - Big and Bold.
- Could have been visual oriented.
* Objective fulfilled.