01november2008saturday

Eyes were ON the clock at 06:16am

Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times


1. Giordano (KT FPg 23) /++/nil/*
VS: People without attitude. (Remember their earlier campaign - World without strangers)
HD: nil
BC: nil
BL: nil
Review:
+ Nice
+ Look
- nil
* It scores. Good branding.

2. MBC Max (KT FPg7) /+++/nil/**
VS: Robots
HD: (in Arabic)
BC: nil
BL: MBC MAX - More movies. More Choice.
www.mbc.net
Review:
+ Robots behind the curtain. The duo has be smartly depicted as Male character has muscles and facial expression, and female long hair has been nicely done with the liver. Brilliant execution!
+ Characters are matching and made for each other
+ Typography is nice with the tools.
- (nil)
** Brilliant. Pleasing.
+

3. Plugins (KT 40x6)/+/nil/**
VS: Electro
HD: Plugins. the great gITexPERIENCE @ Dubai Festival City
BC: Win and Buy. Grand Prize. Dhs. 15000 worth of Dubai Festival City Git Vouchers in our Mega Raffle. Plus a chnce to Win Fantastic Prizes Every Day.
BL: nil
Review:
+ I liked the way they used Gitex. Very Clever. Plugins can not use the term Gitex for commercial purpose as,I believe,they are not participating in Gitex. So they used a nice type which brings out Gitex in it, tho they are talking about Great and IT.
- nil
** Smart retail ad. I see them slowly moving away from Red and Yellw which was Plugin colours, to green... house colour of switch.